In this article, we’ve collected five great services for all use cases. From free URL shortening services to premium business-centric plans, you’ll find a great option on this list.

What is a URL shortener?

A URL shortener is an online tool that takes a long and heavy URL and provides a shortened URL that sends the user to the exact same location. Some URL shorteners can also help you track and manipulate these links, with features like click analysis, UTM parameter support, and retargeting.

URL shorteners help you make URLs shorter and more attractive, as well as benefit from these tracking and redirection features. In a previous article, we also answered the basic question: “what is a URL”.

Top 5 Best FREE URL Shortener in 2022 | URL Shortener | top 5 best url shortener websites

Five Best URL Shortener services

Here are my five favorite URL shorteners, in no particular order. These are among the most popular URL shorteners and offer features like stats, tracking, and integration with some of the most widely used Twitter dashboards.

1. Bitly 

Bitly is the world’s leading link management platform, offering tools, data, and analytics that enable companies to take ownership of their customer experiences. Bitly turns links, which are already simple and ubiquitous, into powerful and versatile assets. Bitlinks strengthen brand integrity, cross-channels, devices, and walled gardens, and collect useful information along the way.

Bitly is one of the best URL shortener services


  • Connect custom domain
  • Analysis panel
  • Audience intelligence
  • Custom url
  • Integration with Zapier and TweetDeck
  • Fully responsive
  • Hosted in the cloud
  • URL retargeting


Bitly offers its basic service for free. After that, premium plans with a custom domain and more features cost $ 35 per month with monthly billing or $ 29 per month with annual billing.

2. TinyURL

TinyURL is the best URL shortening solution for anonymous use. You can customize the string that appears in your shortened URL.

For example, you can create, instead of something random like

TinyURL is completely anonymous, no need to register an account. However, the downside is that it does not offer analytics or other advanced features.



  • Quick redirect
  • Option to customize shortened url
  • Anonymous use
  • Easy to use


TinyURL is 100% free.


This is the official HootSuite URL Shortener, which can be used as a standalone shortener on the web, or when connected to the HootSuite dashboard on the web or on a mobile device.

Owly is a URL shortener service that's part of Hootsuite


  • URL performance metrics
  • Retargeting link
  • Short traceable links
  • Mobile platform support
  • Range tracking
  • Demonstrate a social return on investment.

Price is included in Hootsuite’s free and premium plans. So even though you need to create a Hootsuite account to use it, you don’t need to pay.

4. Rebrandly

Rebrandly is the industry’s leading link management platform for tagging, tracking, and sharing short URLs using custom domain names. Thousands of well-known brands and influencers such as Lamborghini, Harvard, Dell, Accenture, Oracle, Tesla, United Nations, Axa, SAP are embracing our brand links as the best alternative to generic short URLs. For advanced users and custom projects, Rebrandly is the most advanced and scalable link management platform on the market.



  • Mass link creation
  • UTM parameters
  • API access
  • Over 100 app integrations
  • Emojis in short links
  • GDPR compliant
  • Fast autoscaling servers
  • Private Reports
  • Custom reports
  • Track clicks


Rebrandly offers a limited free plan that supports 500 links and 5,000 clicks per month. After that, there are several paid plans:

  1. Entrance – $ 29
  2. Pro – $ 69
  3. Bonus – $ 499
  4. Company: Talk to sales

5. T2M

T2M URL Shortener is an all-in-one link management platform. The best custom URL shortener with brand domain and API. Custom short links with QR codes, advanced analytics and reports. Dedicated instance option for agencies.


The paid plan will be able to create the most advanced URL such as a password protected URL and a custom URL. It is a perfect option for online businesses that want short and flexible URLs.


  • No anti-spam policy
  • Custom short urls
  • Large-scale analysis
  • One-click domain mapping
  • Bulk URL creation
  • Unlimited API
  • URL without expiration
  • Dedicated body
  • Automatically generated QR code
  • CSV import


If you only want to use the basic T2M service, T2M offers a basic level for $ 5 free one time. The $ 5 is for verification only and to reduce spam; there is no ongoing fee.

After that, there are four plans in progress, which use monthly or yearly billing:

  1. Standard – $ 9.99 per month
  2. Pro – $ 29.99 per month
  3. Premium – $ 89.99 per month
  4. Dedicated: Talk to Sales

You will also get three months free if you pay annually.


Using a URL shortening service can help you create cleaner, more user-friendly URLs, as well as track and analyze how those URLs work.
Have questions on how to choose the best URL shortening service for your website? Let us know in the comments!

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