In the world of SEO and digital marketing in general, SEMRush is one of the most important tools available with a complete set of features for all your SEO needs.

Do you need a good SEO tool to increase website visibility?

The best SEO software can help you increase traffic, decrease bounce rate, and increase the overall visibility of your deals / PVUs.

It will help you to perform advanced keyword research, complete competition analysis, display interesting SEO ideas, generate content marketing ideas and tips, analyze the performance of campaigns/pay ads per click (PPC), and much more. without much effort or initial investment on your part.

Maybe you want to compare the SEMrush tool, have had enough, or just want a more advanced search engine optimization tool for your online marketing campaigns.

Here, we will discuss those SEMRush alternatives, both paid and free ones.

Best SEMRush Alternatives in 2022

1. Google Keyword Planner

You cannot bypass Google Keyword Planner when building a list of free keyword research tools.

As you might have guessed, you need to have an active Google Account before you can use Keyword Planner. But once you get over that hill, you can use the keyword research tool as much as you want.

Additionally, savvy marketing bloggers these days tend to have Gmail accounts anyway, especially for services and networks like YouTube, Google Drive, and Google Analytics.

To use the Keyword Planner, you have to choose between generating new ideas and getting search volume data for your keywords.

The first option works the same as the keyword research tools mentioned above: seed keywords arrive, hundreds of keyword suggestions appear.

On the bright side, Keyword Planner can show you hundreds of keyword ideas for free, including key metrics like your average search volumes, PPC bids, and more.

Keyword Planner also has a customizable filtering tool which has a bit more functionality than Ubersuggest. You can search for keywords that contain specific text, specific paid or organic impression rates, and more.
The Keyword Planner values ​​for average monthly searches and keyword competitiveness are rough estimates at best. The same can be said for Keyword Planner’s competitive scores, which can only be low, medium, high, or empty – just as useful as numeric scores used in other keyword research tools.

But again, Keyword Planner often offers a lot more ideas than other free tools.

If you really need metrics, you can always take the keyword you found here and connect it to a separate tool for analysis.


As a free tool, Keyword Planner is particularly good at what it does. There are two main features here: finding new keywords and getting search volume and predictions.

It’s easy to use – enter your starting keywords, then the keyword planner will show keyword suggestions, along with important metrics like average search volume, PPC (Pay Per Click) costs. ), and more.

As a keyword suggestion tool, Google Keyword Planner is probably the best around, especially since it’s free.

2. Ubersuggest

Ubersuggest, hosted on Neil Patel’s website, is what most bloggers would think of as a “free tool”. It has all the features unlocked out of the box, an easy-to-use interface, and capabilities comparable to high-end tools.

You don’t even need to create an account to use Ubersuggest. Simply launch the tool, enter an initial keyword to start riding and hit “Search”.

Within seconds, Ubersuggest will preview the metrics important to your seed keyword, including your average monthly search volume, SEO difficulty, and average CPC or cost per click.

You will also see an estimate of your success rate if you decide to target the keyword in your SEO campaign.

Ubersuggest also includes metrics to help you select the keywords you want to use in your campaign. For new bloggers, an SD or SEO difficulty of around 30 is recommended, which applies to low to medium competition keywords.

Best of all, Ubersuggest has a filter feature that invariably makes it easier to find keywords. By activating the “Filters” option, you can instantly filter keywords with specific search volumes, SEO or PPC difficulty, etc.


Unlike Google’s Keyword Planner, Ubersuggests is quite accurate with its metrics. It only shows 3 metrics: Search Volume, PPC Cost (CPC), and SEO Difficulty, but all 3 are pretty accurate, comparable to SEMRush.

Additionally, it recently launched a new ‘Content Ideas’ feature, where it will suggest topic ideas, as well as useful metrics such as the number of backlinks generated by similar content and estimated monthly visits.


Don’t give too many keyword suggestions compared to SEMRush and even Google Keyword Planner. A good approach is to get your keyword suggestion from Google Keyword Planner and copy it to UberSuggests for more specific metrics (and suggested content ideas).

3. Searchmetrics

Searchmetrics is one of the lesser known domain analysis tools that you can use if you need a free alternative to Semrush.

As with most other domain analysis tools, you start by creating an account, entering your domain address or that of your competitor and clicking “Go.”

After the analysis is complete, Searchmetrics displays a simplified view of the SEO visibility of the domain using visualizations. This includes the organizational visibility of the website on paid and organic channels, as well as on desktop computers and mobile devices.

What I really like about Searchmetrics is the fact that the initial report is organized and consolidated as a single page. You can scroll down to learn more about the domain in specific countries, top competitors, backlinks, and other areas of SEO research.

Alternatively, you can use the navigation bar on the left to jump to a section with a single click.

Understandably, a free account does not access all the data and features that Searchmetrics has.

The “Content Performance” tool, in particular, is a premium feature that will be highly valid for bloggers who will be directly involved with their content development and SEO strategy.

Despite this, essential features like “Backlink Research” will show you a generous amount of results, but enough if you only need to analyze one website.


  • Large amount of data in some reports for free.
  • Displaying the report on one page simplifies the experience.


  • Has fewer search tools and functions.
  • Create less detailed reports compared to Semrush.

4.  Ahrefs

This is another all-in-one SEO tool for online marketers who want to boost their SEM and SEO strategies to increase traffic and therefore reach businesses.

Ahrefs and Moz Pro are generally bundled together. The idea is that Ahrefs and Moz Pro work the same, but that’s not true, not really.

Why choose Ahrefs:

Take a look at how they rank against SEMrush’s main competitors:

While a younger competitor of the two, Ahrefs is far from fragile when it comes to the most important features and benefits of SEO tools, including its own Ahrefs site explorer. For example, Ahrefs will allow you to perform in-depth SEO and backlink analysis on a competitor’s website page, as well as your own site.

In fact, they boast of having one of the highest live backlink monitoring rates in the business. And they always update their index, which is great. You can analyze over 100,000 pages to build quality links.

Then you can spot the small onsite SEO issues that derail your link building strategy and keep you behind your competition through competitor analysis.

The platform provides you with the reporting tools to facilitate the interpretation of the numbers and a basic search engine ranking tracker to get alerts on important keyword movements in the search engines (you can even track your competitor’s keywords in the same way).

This way, you can fix issues that could lead to sanctions from Google, get blacklisted on certain sites, and / or refer to unsavory sites, which can damage yours.

Ahrefs has also started to build a very competitive site auditing feature set with robust site-wide content analysis. It’s not yet at SEMrush’s level, but it’s happening. That said, there are plenty of SEMrush alternatives out there that are also great alternative options for Ahrefs.


As mentioned, Ahrefs offers a SEMRush-like feature set for almost a dollar less each month.

Ahrefs is also stronger than SEMRush in the link analysis department: it reports more metrics and each with greater accuracy than SEMRush. In the past your keyword research was significantly lower than SEMRush, but today you are catching up.

Another unique feature of Ahrefs is the SEO Toolbar plugin for Chrome and Firefox. This toolbar will display useful metrics like search volume, backlink profile, and PPC cost for all search engine results in your browser. A very useful feature.


Only one user can use Ahrefs at a time, even if you go for the more expensive plans. This can be a problem if multiple people are working on SEO in your business.

5.  SpyFu

It is a powerful and superior alternative to SEMrush for several reasons.

One of them is the fact that in addition to an advanced keyword research tool, in-depth competitor site analysis, and PPC campaigns, you can use SpyFu to reach your niche influencers and grow acceptance. Scope of its content, something similar to BuzzSumo if you are already using it.

Why choose SpyFu:

Another reason is that it offers expert-level research data, analysis, and reports. This means that you can go beyond just understanding the site’s SEO audit and search engine ranking SEO metrics (keyword position, etc.) to real-time interpretation, so that you can make informed decisions.

However, SpyFu’s strength lies in its SEO competitor analysis tool, as its “spy” bit screams out loud. Almost everything you do with SpyFu will compare to your competition, at least three of them.

You can also go back in time to test how an ad has performed in terms of ROI over the past few years, so you can decide which advertising tactics work and which might be a bit riskier to try.

Plus, its Keyword Grouper tool will let you paste a bunch of keywords copied from a third-party source. It will rearrange your name keywords almost immediately, saving you time and effort.

And in case you need expert help in learning about SpyFu’s features and benefits, they have a library of 200 video tutorials that you can help yourself to.

However, if backlink analysis is important to you, SpyFu does not offer it. They also base their databases on the UK and US, limiting them to digital marketers looking for other markets.

Otherwise, you can try it free for 30 days (free trial) and decide if you want to go with your $ 33 / month subscription (billed annually).


As mentioned, SpyFu only costs a third of the costs of SEMRush, Ahrefs, and Moz Pro, while also offering a very advanced feature set for competitive analysis. You can, for example, get a detailed breakdown of your competitor’s traffic sources (in order to target similar sources), their Google Ads spend, their ranking keywords and their backlink profile, among others.

In the competitor analysis department, SpyFu is arguably the best in its class. SpyFu is also relatively easy to use, and as a registered SpyFu customer, you can get a plethora of learning sources as well.


SpyFu, as mentioned, focuses on analyzing competitors, and while you can also use the same tool to analyze your own domain, it won’t be as comprehensive as SEMRush or Ahrefs. There are also no dedicated keyword research or keyword suggestion tools.

However, considering its cost, there are many solutions to this problem, for example by combining SpyFu with free keyword research and analysis tools that we talked about earlier.

6. Monitor Backlinks

To improve your search engine ranking, you need to build and maintain a healthy backlink profile.
Backlink checkers like Monitor Backlinks allow you to avoid penalties for poor quality links.

At the same time, you can use it to view the backlink profile of your top competitors and identify your most valuable link sources. You can also view your linked pages to find out what counts as “link worthy” in your niche; just click on the links under the “URL to” column to find those pages.

While backlink monitoring isn’t free, bloggers on a budget can generate free reports for up to two websites per week using the free SEO Backlink Checker tool. All they have to do is create an account, enter the URL of the site they want to track, and click “Check Now”.

The free reports include a total of 300 backlinks for each URL, including metrics like referral page trust score, anchor text, and landing page.

The backlink monitoring will also indicate whether the links are tagged with the status “nofollow” or “follow”.

Since free reports cannot be saved to your Monitor Backlinks account, try to copy as much backlink information as possible into a spreadsheet. Unfortunately, the “Download CSV” feature is only available to paid users.


By focusing, as the name suggests, on monitoring the backlink profile, Monitor Backlinks is very powerful for this purpose. Included la herramienta gratuita puede informar de 300 backlinks de forma gratuita, y para el plan premium, obtienes varias funciones avanzadas como la capacidad de monitorear métricas significant como Citation Flow y Trust Flow, la capacidad de obtener una vista previa de un enlace y buscar malware , much more. Following.

If you are just looking for a backlinks profiling tool, Monitor backlinks is a good choice.


Considering its fairly limited (concentrated) feature set, the price of $ 47 / month is quite expensive.

7. Serpstat

Serpstat is one of the most profitable alternatives comparable to Semrush in terms of functionality.

It also offers a free subscription option, but the number of requests you can make per day and the features you can access will be limited.

To use Serpstat, enter a specific keyword, domain, or page URL and click “Search.”

If you entered a keyword, Serpstat will present you with tons of useful information, such as related organic keywords, the keyword’s average CPC, and a list of top Google results. All things are useful, but not exactly what we are looking for, as we have a list of keyword research alternatives.

However, if you entered a URL or domain address, a website visibility ranking in search engines, monthly organic traffic volume, the total number of organic keywords it ranks, etc. will be shown. You can perform a top-down analysis by going to a specific section of the domain analysis using the menu on the left.

A side-by-side comparison of Serpstat and Semrush will show you that all the essential features for successful SEO and digital marketing campaigns are there, from backlink analysis to in-depth site audits.

Other components like domain comparisons, keyword match types, and overall reporting depth are missing, but these may not be a big deal for some bloggers.

Of course, most reports are only limited to 10 items for free users, but even if you choose to purchase a Serpstat plan that somehow matches the capabilities of Semrush’s basic package, you will save money, money, always money.


  • More keywords, results and projects for less money
  • Has a free version


  • Semrush reports are more detailed
  • Not so many advanced features


We all have different needs and different SEO goals. For some of us, SEMRush is still probably the best option for most SEO experts, even after considering all these alternatives. However, there are tools that focus on certain features, making it a better alternative to SEMRush in this regard. There are also a host of free tools that may be sufficient for your current needs.

What is Semrush competitor?

The top Semrush competitors are: AhrefsMozSerpstat.

Which is better Ahrefs vs Semrush?

Semrush provides a lot of data relating not just to SEO, but PPC too — if you want a tool that covers both areas, it’s a much better option than Ahrefs. Its site auditing features are more comprehensive and easier to use. Semrush is MUCH more generous when it comes to the number of reports you can pull per day.

Is Semrush worth the money?

SEMrush is 100% worth the price. It’s not cheap with their basic plan coming in at $99/month, but if you have a monetized site, and you actually use the service I have no doubt you’d be able to make far more than $1200 from it after using it for a year.

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