No matter what you personally think about it, Facebook really is everywhere. He is the undisputed champion of the social media titans, with around 2.41 billion monthly active users. This means that almost a third of the world’s population regularly access the same platform.

People use Facebook for a variety of reasons. Many create accounts to follow the lives of friends and family from anywhere in the world. They can also share their thoughts and activities, as well as media created by themselves or others. Perhaps it is above all a way of responding to the very human need to feel seen.

Of course, this way of being “seen” is not limited to individuals. Smart entrepreneurs can market their businesses, products and services on the world’s largest platform. Users can become loyal customers without being close to their original physical location. In this article, we’ll explore how anyone with an ecommerce store can sell on Facebook and increase their income.

The History of Selling on Facebook.

Facebook introduced business pages in November 2007. Once the Facebook put option existed, it quickly spread and businesses saw a high return on investment. After all, the best thing an entrepreneur can do is sell where their customers already are. Plus, with Facebook’s advanced audience algorithms, you can find customers based on their demographics, location, interests, and other (kinda scary) ways.

Whether you already have an online store or are just starting out, a Facebook store is a must and will help you reach more customers. You can add your product catalog to Facebook and upload images, prices, and product details to drive more sales.

Today, 90 million small businesses use Facebook, and 87.1% of US marketers will use Facebook marketing in 2020.

How to Sell on Facebook – Your Step-By-Step Guide.

1. Select your physical products.

Before you begin, there are some limits to what you can sell on Facebook. Its guidelines are clear: it must be a physical product. This means that digital products like eBooks or services like social media management are not an option. Your products will need to go through an approval process before being uploaded to your Facebook store.

If you don’t know what to sell, this is a great resource for product ideas.

2. The basics of Facebook activity.

If you’re starting from scratch, you’ll want to approach your new Facebook store like a seasoned pro. Your competition will include some of the bigger brands, but you will have an advantage because of the personal touch you can add to your new store.

First, create a business plan that outlines your goals for your products and your store. This includes the name of your products, the brand and the price of your product for Facebook. Facebook charges a 5% sales fee for each transaction, so you should price your products at that extra cost within your budget.

It’s also a good idea to research your competition’s prices on and off Facebook. This will help you figure out which price will generate the most sales.

3. Prepare your products to sell on Facebook.

It takes time to prepare a product to sell, so have everything ready before you go online. Write a 150 character description of your business and products. Write an “About Us” description of your new business.

Take great photos of your products. You will need to photograph your products against a white background and view each product from multiple angles. Your final images should be at least 1024 x 1024px.

You’ll also want to take photos or film videos of your products in real-life situations. Add them to your feed with captions that tell a story and describe the experience of using the product.

Remember, most people are on Facebook to connect with family and friends. Keep this in mind when promoting your products to avoid making your new business intrusive.

4. Create your FB business page.

Now that you have everything ready, it’s time to create your Facebook business page.

There are a few Facebook requirements before taking the next steps to sell on Facebook:

  • Accept and view Facebook’s terms of service for merchants
  • Link to a valid bank account
  • Have a tax identification number

You’ll also need to share your email address and phone number so customers know how to contact you. Write down how you plan to drive:

  • Customer service, including the hours you will be available to answer questions.
  • Your privacy policy
  • Shipping
  • Delivery and return times

Your Facebook business page will be a center of communication about your business. It will also be a showcase where customers can buy their products. You might want to prepare some content before you launch your page so that you can start marketing your products as soon as they go live.

There are several options for selling once your Facebook business page is ready. The first option is the Facebook Marketplace.

How to Sell on the Facebook Marketplace.

Facebook Marketplace, Facebook Shops, Facebook Buy & Sell Groups: What’s the Difference?

Facebook Marketplace

It may seem that Facebook Marketplace (opens in a new tab) has something to do with buying and selling online, but in fact it’s far from a true ecommerce platform.

You can’t actually buy and sell items on Facebook Marketplace. You can simply find the products (or list them) and contact the owner to arrange payment or negotiate the price.

No payment processor is supported. No shopping cart, no tax calculation, nothing you would expect to see as a seller.

If you choose wheat over straw, Facebook Marketplace simply turns into a list of local personal ads. In a way, this is an attempt to create another Craigslist, but only for FB users.

Got the idea ?, it’s aimed at users, not businesses.

So check out the Marketplace for the list of possible B2C tools with a certain face, and let’s turn our attention to Facebook stores.

Facebook stores

Unlike Facebook Marketplace, creating a store on Facebook (opens in a new tab) is a solution for businesses looking to sell products on Facebook and Instagram. Without a doubt, it is closer to an online store.

If you want, you can even create a store with a checkout (opens in a new tab) that will allow your shoppers to purchase items directly from your Instagram or Facebook store. However, transactions are only available in the US and a limited number of other companies. You will also need to pay a selling fee for each sale you make:

  • 5% shipping costs;
  • Or a flat rate of $ 0.40 for shipments of $ 8.00 or less.

You keep the rest of your earnings.

The rest of the world has only one way to accept orders – redirect buyers from your Facebook or Instagram store to a third-party e-commerce website to complete their purchase.

The call to action button you select for your business page but also attach to your Amazon store, Shopify store, X-Cart powered e-commerce site, or your own construction site online store.

Facebook buying and selling groups

Facebook buy and sell groups (opens in a new tab) are another amazing way to sell products online … but with their own nuances.

First, it’s not yours. You do not own the entity, but rather rent it for advertising purposes.

Second, you will need to manage each ad in different buy and sell groups separately, even if it is the same item. It’s not too inconvenient, but it will definitely take a long time. No !

And no, creating a Marketplace listing for the item is not the same as selling products in Facebook’s buy and sell groups; you will also need to administer them all separately.

Below you can see custom search results based on my location:

The good news is, you don’t have to wait for your personal Facebook group to become popular enough to drive lasting traffic to your store. Just select the group that buy and sell is enabled for and create a Marketplace listing for your item.

How Do You Add a Shop on Facebook?

If you want to start selling your products or services through Facebook, the first thing you will need is a Facebook page.

Yes, in Google’s terms, your profile page is actually a web page. But on Zuckerberg’s social network, “Facebook Page” is a separate business page, where you will act as an administrator.

So create a page, that’s obvious.

You’ll be prompted to choose a page name, choose a category that describes the type of business your page represents, and write a brief description. Images, contact information, and other details can be added after the page is created.

Now that the basic information is set up, you can add a logo and cover image that represents the theme of your Facebook page.

Now let’s pull out a magic wand and create a cute Facebook store from scratch.

We are here!

1. Add store section on Facebook

The Facebook store tab is quick to set up, but it’s quite difficult to find. The first thing to do is to check if you have access to it.

Visit their Facebook page and look for the Add Store Section link under your cover photo. It should look like this:

Don’t worry if you can’t find this option. Here is the step-by-step scenario for you:

  • Open the page you created in the previous step.
  • Click “More” under your cover photo and navigate to the Templates and Tabs section.
  • You will be able to rearrange the order of the tabs to make browsing even more convenient for your buyers and enable the Buy There feature.

You are almost there!

From May 2020, business owners have the option to feature their products on Facebook and Instagram using the Business Manager (opens in a new tab). This tool allows you to have everything related to e-commerce in one place:

  • Add products and group them by categories.
  • Direct shoppers to your ecommerce site or let them complete their purchase directly from your Facebook or Instagram profile.
  • Personalize your store with your brand identity.

Next, you will be asked to configure your store and select the payment method. Here you can choose between three options:

  • Buyers are redirected to your e-commerce site to complete their purchase.
  • Customers will be able to pay directly to Facebook or Instagram with Facebook Pay (this feature is currently only available to US-based businesses).
  • People will need to chat directly with you to make a purchase. Easy to start, but in the long run it takes a long time, even for a small business.

There are two other scenarios to follow: you can select a partner and start an online store using a third-party platform, like ShipStation or Freedonomics (but that’s obviously not where we’d like them to go).

Facebook has released another useful tool, a Test Store (opens in a new tab), which allows you to play with the Facebook stores interface and test the customer’s shopping experience. Manage test inventory, place test orders, change the storefront to your liking – these are some of the things you can test using the pre-filled bank, tax, and credit card information.

I decided to send buyers to my eCommerce store built with X-Cart.

Now that the “walls” of the store are raised, but the storefront is empty, it’s time to put your products there using Facebook Catalog Manager.

2. Add products using the Facebook catalog manager

Adding products to the Catalog Manager (opens in a new tab) is as easy as creating a Facebook account. You can bulk download an unlimited number of products or add items manually one by one.

Specify product titles, create a unique description, upload attractive product photos (opens in a new tab), add a link to your website, set the price, select whether it is visible to the public or not and if it is on sale.

Don’t expect to see your Facebook store right away. It can take up to 4 weeks for Facebook moderators to review your e-commerce account. So stay calm and wait.

The Facebook Catalog Manager allows you to create product sets, find issues with your listings, and add attributes.

You can also display information about the performance of your ads by plugging in a Facebook pixel, SDK, and other tools.

The Facebook Pixel app for X-Cart will give you an idea of ​​how effective your Facebook ads are. It will collect data on the behavior of its users to enable it to target people who may be interested in its advertisements.

Facebook SDK will help you stream application event data from your app to Facebook. This way, you will be able to track and measure the actions of your customers in your app.

3. Sell on Facebook with Ecwid Commerce

The word “Ecwid” might sound a bit strange. “Hic-weed,” as he joked in one of the thousands of positive reviews.

All kidding aside, this is a great ecommerce widget that you should definitely consider if you want to add a store to Facebook, as well as Wix, WordPress, Weebly, Adobe Muse, or any other website builder that exists on your website. site. .

Best of all, it has a free plan (opens in a new tab). But believe me, being free isn’t the main reason to take a closer look at selling online through Ecwid.

40K stores are powered by Ecwid on Facebook alone, over a million sellers in total, which is why. All of these successful companies that sell products all over the world cannot be wrong.

Ecwid’s shopping cart functionality on Facebook (opens in a new tab) is even more extensive than on Facebook. They understand:

  • Automatic calculation of taxes and shipping charges. Integrates with carriers like USPS, UPS, FedEx, etc.
  • No transaction fees and secure payment with over 40 payment options to choose from, such as Authorize.Net, Square, Stripe, as well as offline payment methods such as cash on delivery or check.
  • Synchronized inventory is perfect if your online store is connected not only to Facebook, but also to WordPress, Weebly, Wix or any other platform. Ecwid will have the same products, prices, and descriptions in all windows. Upload products directly to Ecwid, which syncs listings everywhere.

If this option caught your attention, take a look at this video (opens in a new tab); You will see how easy it is to start selling your products on Facebook with Ecwid.

By the way, you might notice that a link to Ecwid (opens in a new tab) is not an affiliate link; I won’t earn a dime even if you subscribe to their paid plan.

And since I have no financial interest, doesn’t that make my friendly recommendation more reliable? =)

4. A Native app for your shopping cart solution.

Many e-commerce platforms have an out-of-the-box application for their official markets.

X-Cart users can integrate their eCommerce stores with Facebook and Instagram using this nifty plugin.

The Facebook Marketing app for X-Cart will help you upload your products to the Facebook catalog and automatically sync them to make sure all information is up to date.
Price: Free

Here are some of the most distinctive features that can be activated in your store’s back office with just a few clicks:

  • Complete product catalog in the Facebook Store tab: searchable, with structure of categories and featured products.
  • Customers who buy from Facebook are redirected to finalize payment through the X-Cart web storefront.
  • Facebook sales are reported in the X-Cart admin backend for tracking.
  • The ability to set up Instagram and Facebook ads in one place and sell effectively on both platforms simultaneously.
  • With the Facebook pixel in place, you can target the right audience and better understand your customers.
  • High level personalization will give you the flexibility to set goals and budget for your ad campaigns, choose the target audience, format and device you want to run your campaigns on.

I’m sure the best ecommerce platforms also have integrations that can help you sell products directly on your Facebook page and enable payment directly to Facebook through the Facebook store API.

If you already have an online store, check whether such an application is available in the platform provider’s marketplace. Just search for “Facebook” and if the app exists, it will show up in the search results.

So now you see how easy it is to start your own Facebook store.

How to Promote Your Products on Facebook.

Facebook makes it easy to promote the products you sell on its platform in a number of ways. We are going to go over the different features you have available to maximize your earnings.

1. Organic Posts

You don’t want your followers to feel like you’re on Facebook just for sales. So, look for ways to let people know that you are also online for the community. In addition to liking and sharing your audience’s posts, create content that shows them you care.

Facebook made a few updates this year that put videos at the top of every feed. Whether you want to share preset videos or live videos on location, find a way to add more videos to your Facebook page.

Videos are also popular for sharing. Once someone visits your page for the first time, you can help them discover your products through remarketing.

You might not have a lot of experience creating videos, but it’s easier than it looks. Most people aren’t looking for a professional video, they just want to see something authentic. Here are some popular ideas for Facebook videos:

  • Videos showing how to use your product
  • Customers who talk about your products and the value they deliver
  • How you manufacture, package and ship your products
  • Stories about your team
  • Videos that teach something useful about your products

2. Facebook Messenger.

We have all used Facebook Messenger to chat with friends and colleagues. The messenger can also be a powerful sales tool.

You can use this feature for customer support and to respond quickly to customer inquiries. Plus, these chats are a great way to get to know your customers better and refine your message. You can also introduce buyers to other products that they might like.

3. Facebook Ads.

Once you’ve made the most of organic channels for selling on Facebook, it’s time to look at the paid options.

There are two ways to advertise on Facebook: Ads and Sponsored Posts.

Sponsored posts allow you to promote a post that you could share with your network to a much larger audience. When you promote these posts, it can help you reach as many followers as your budget allows. Sponsored posts are easy to create and can be very useful. They look like a normal Facebook post except for a little bit of text at the top of the post.

Facebook ads are more traditional ads. Carousel ads on the platform allow you to display multiple images of your products and may include calls to action. If you want to start your business on a positive note, targeted Facebook ads can be a great way to connect with your niche.

Expand your reach with more sales channels.

Most of the people who you think will buy your products on Facebook won’t buy until they have seen your products several times.

Most buyers make purchasing decisions with many devices. They can scan your phone after seeing a billboard, visit your site on their laptop, and then shop after visiting Facebook over lunch at work. Therefore, it is a good idea to be where your customers are. All over.

With an ecommerce platform, you can only enter your product listings once, but sell online in multiple places. This can include your website, blog, Pinterest and Instagram, as well as selling on Facebook.


Facebook is just another marketing tool. Your own e-commerce site – This is the main engine of your online sales. Now that you know how to sell on Facebook, it’s time to put your newfound knowledge to use. There is something for everyone, so choose the option that best suits your needs and start selling.

1. What is Marketplace?

Marketplace is an easy, convenient way to buy and sell in your area. You can look through listings or search for items near you to find great things to buy.

2.Why should I use Marketplace?

You can list items and find great deals directly within Facebook. You don’t have to download another app or set up a new account. Reach thousands of people in your local community and find unique items for sale.

3.Where can I find it?

Marketplace is available in the Facebook app and on desktops and tablets. Look for the at the bottom of the app on iOS or at the top of the app on Android. If using a web browser, you can find this Marketplace icon on the left-hand side of the Facebook Page.

4.What kinds of items do people buy and sell?

You can find everything from clothes, TVs, cars and even real estate. Both people and businesses can list things for sale, whether they’re used items or brand-new products. See a full list of categories on Marketplace.

5. How do I safely communicate on Marketplace?

People can only see the information that you publicly share on Facebook. You get to decide how much information to share. Use Facebook Messenger or communicate via Marketplace to avoid spam and phishing. Don’t share your personal or bank information.

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