In 2020, it became official: Amazon is worth $ 1 billion.

Sharing its name with one of the most biodiverse forests on the planet, Amazon’s seemingly endless presence and product offering is equally vast.

And is the tip of the iceberg.

From music streaming to healthcare, games, entertainment, cloud computing, and more, Amazon is much more than an e-commerce platform, even though it remains number one.

As a new salesperson who wants a slice of that trillion dollar pie, getting started can seem a little overwhelming.

How much capital do you need to compete with the big leagues? Is there a way to get started for free? Is There A Secret To Successfully Selling Things On Amazon?

This is not your typical beginner’s guide to selling on Amazon. We’ll cover all the procedures, but also Amazon’s larger ecosystem, your place in it, and how to make the most of the options available to you.

What is Amazon FBA?

Fulfillment By Amazon is a service provided by Amazon that provides storage, packaging, and shipping support to sellers. Amazon FBA allows sellers to ship their products to an Amazon fulfillment center, where items are stored until sold. Amazon FBA can help sellers grow their businesses and reach more customers.

To sell on Amazon, all you need is a product to sell, a seller account, and a way to get your product to the customer.

Whether you have a product to sell or just want to jump into the game but don’t know what to sell yet, there is a business model that will allow you to sell on Amazon. We’ll go over the many options and choices you have when starting your business, and we’ll focus on one method that has proven to be cost effective and scalable: Private Label.

Amazon Business Models

  • Private Label – Create your own product label / brand
  • Wholesale: Buy products in bulk directly from a brand or distributors with additional inventory to sell on Amazon
  • Resale / Arbitrage – Buy discounted products from retailers or online to resell on Amazon
  • Dropshipping – Buying products directly from a manufacturer who completes the order and ships it directly to the customer.
  • Handmade: create / create your own products to sell on Amazon

How to Sell Private Label Products on Amazon FBA:

With private label, you find or produce bulk products to sell under your own brand or label. This is the most common selling method – 71% of all Amazon sellers use it.

What do you do:

  • Product Research: Find the most popular and low-competitive products on Amazon to find the most profitable opportunity.
  • Product sourcing – Find a supplier or manufacturer to create your product at the right price. The supplier can ship their products directly to Amazon warehouses.
  • Product Listing – Create one or more listings for your product in your Amazon seller account and tag your product.
  • Promotion: Launch and promote your product to stand out from Amazon’s catalog of millions of products and rank in product search results.
  • Sales Management – Monitor your inventory and sales, and grow your business to continue to generate profits.

In short, your job is to find the best product to sell on Amazon. After a customer orders your product, Amazon takes over.

How to Find a Product to Sell on Amazon FBA in 2022

This article explains that in detail and goes over all the essential steps to becoming a successful Amazon FBA seller. If you are starting your business, you have come to the right place to learn more about an Amazon FBA business. Let’s get started.

1. Create a business plan

To start an Amazon FBA business, you need to have a plan in place to make sure everything is on the right track. A business plan should include your trade mission, market analysis, products and services, marketing and sales, financial plan, etc.

There are a lot of things you need to know. You need to research the market, check out trends, meet your competition, and find out what kinds of products you want to sell, how much you want to spend on sourcing, marketing, and product promotion. Try to create a rough plan for your hours of operation and relevant activities.

2. Find your niche

To sell on Amazon FBA, you need to find a profitable niche because it is important to your success. To run a profitable business, you need to conduct market research and find relevant, modern, and competitive products that match your passion and interests.

Discover the product trend and study its emotional impact, practical value, visibility and recognition. Try to find the outlet or create a new modern outlet to make it go viral in the market. We strongly advise against using fragile and seasonal products.

3. Launch a market study

Once you have determined your niche, you need to verify it in the market with market research. Track your competitor’s sales over a period of time. Tracking your competition will give you a more realistic view of the market, niche, or segment.

Another idea is to communicate with several suppliers or customers to find out their feelings for the products; you can use a poll.

If you confirm that the sales numbers are consistent across the market, you can take the next step in your plan. In a stable market, you can move forward according to your plan.

4. Identify product suppliers

Once you have determined your niche, you need to find your product supplier. There are several ways to find supplier information. You can find suppliers on Alibaba and other B2B platforms like AliExpress. You will probably find a few potential suppliers. Get their contact details and other general information if possible.

You can also Google or get supplier contacts at trade shows. Trade shows are a great way to have a brief communication with the supplier and learn more about their products. You can also visit the suppliers to find the supplier based on the industry distribution.

You need to contact these providers to find the right one for you. Send emails, make phone calls, and visit vendors. Try to avoid thieves and identify the best.

Learn about product samples, price and minimum order quantity (MOQ), order limit, product quality, shipping cost and capacity, etc.

Try to understand the payment options and payment terms of your quote. Find the best for you; adjust your options according to your needs.

Remember to ask for samples so that you can see the quality of the product. Check the product yourself or hire professional quality inspectors before choosing your supplier.

5. Place orders

Once you have chosen your supplier, you need to place an order.

Normally, the first order shouldn’t be important. You can place a small order and use it to test the market and get relevant feedback from customers. Tests like this are a great way to learn about the market with your products.

Remember to keep in regular contact with your supplier to avoid misunderstandings and to get product manufacturing updates. Try to keep key specs in black and white and be timely with all revisions.

Product quality inspection must be in place when you place an order. Try to inspect raw materials, production line processes and finished products before shipment.

6. Register an Amazon account

If you don’t have an Amazon seller account, you need to register as an Amazon seller account first. There are two types of accounts available: private seller or professional seller. The first costs $ 0 per month, but you’ll be charged around $ 1 for every item you sell on Amazon. Seller Pro includes more features and charges $ 39.99 per month. You can choose the type of account depending on your business budget.

7. Create a list of products.

You need to create product listings to add your items to the platform. There are many steps to creating your ad. It should include clear, high resolution images. Make sure your products are ‘Prime Eligible’ and take advantage of free delivery options for Prime members. If you don’t have a lot of items, you can list them manually. If you have many items, you can download a spreadsheet that has each of your items. Try to provide enough information about your products and make your product list attractive.

8. Manage your inventory

Amazon FBA sellers should pay close attention to their inventory. Inventory levels are extremely important. Try to manage and replenish your inventory properly. It is imperative that you make sure you have enough to sell and that your product inventory level is available for your market and sales.

Your stock level will automatically decrease on Amazon as orders are placed. Make sure your stock level is regularly updated to show item availability on the product listing page. You can use a sophisticated system to integrate your sales and inventory data.

If you see that the item is going to be out of stock, try changing your marketing plan and ordering from suppliers to replenish your stock level.

9. Customer reviews follow-up

As we know, customers are probably referring to reviews left by other buyers who have already purchased the item. Reviews from Amazon customers are important to your business. It is the credibility that you have built with your target customers.

These testimonials are social proof for your business and your products. Therefore, you need to track the buyer’s shopping experience for them to leave feedback.

There are many ways to do this. You can write emails to customers to get their feedback on your products and services.

You can create your social media account and try to get customer feedback on the social media platform.

Try to get more positive feedback to increase your sales and conversions.

10. Optimize product lists

Try to monitor your sales performance and get to know your business in the market. Optimize your product listings to increase your website traffic and boost sales.

Optimization should be an ongoing process for Amazon sellers.

Start with the keyword. Research and find relevant keywords and include them in your product titles, features, descriptions, etc. Try to take advantage of Amazon’s algorithm and make it work for your business.

The relevance of the keywords of your products is important for the visibility and sales of your products. You can use Google Keyword Planner to identify the keywords for your products.

Images are also important. You are allowed to use 5-7 product images from different angles and contexts and to show the size, features and designs of your products. Try to keep it clear and appealing to customers.

When it comes to product features, always display the most important information that customers want to know. Put yourself in the shoes of the buyers, show the value of your products and integrate the guarantees and guarantees of your offers.

For the description part, try to use compelling language to tell your story. Keep the sentence short and simple, and make sure it can be easily understood. If possible, use call-to-action words or phrases to drive sales and increase conversions.


For those new to Amazon FBA, starting your own business is hard work. However, the tips above will help you understand the whole business process. If you are stuck in your sales, there are a few that you can incorporate to grow your ecommerce business. Now is the time for you to move on.

Why sell on Amazon?

Amazon is more than an ecommerce platform. The brand ecosystem homes a multitude of companies, brands and ultimately, opportunities. Amazon selling partners are members of a trillion dollar family, with access to extensive, expert ecommerce infrastructure as well as the millions of Amazon buyers that flood its marketplaces every day, across the world.

Is selling on Amazon profitable?

Selling on Amazon can be very profitable. As long as you have identified a niche product and a demand, priced competitively and built up your reputation on the platform, there is no reason why you can’t make profit on Amazon. 

Who can sell on Amazon?

Just about anyone. Amazon will ask for identification and verification when you register for an account. As long as you can meet its criteria at this step, you will be able to start selling. 

How much does it cost to sell on Amazon?

Sellers on individual plans pay 99c to list an item, plus a referral fee which is dictated by the category of the sold item. Professional plan sellers pay $39.99 per month, plus referral fees. There are additional fees which may be applicable based on varying circumstances.

Can you sell on Amazon for free?

It is possible to sell on Amazon for free. To do this, you’ll need an item you already own, and you’ll need to find an existing Amazon listing for that same free item. You can add yourself as a seller of the same item on that existing listing, rather than creating your own. 

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