Selling your arts and crafts online has never been easier. Once upon a time, you should have created your own website. But not anymore!

Today, there are dozens of e-commerce websites designed to help you sell your products seamlessly online, including Etsy.

Etsy is one of the largest arts and crafts ecommerce sites, with over $ 1.7 billion in revenue in 2020 alone.

And it doesn’t look like things are going to change anytime soon. The annual turnover has been steadily increasing since 2012 and has more than doubled between 2019 and 2020.

With more and more people ordering arts and crafts online, now has never been a better time to jump on Etsy and list your products. If you have any questions about selling on Etsy, check out my how-to guide and find out how quick and easy it is to list all of your items on Etsy and start making money.

How does Etsy work?

Etsy is an ecommerce platform that connects sellers of unique products with buyers.

Most people who sell on Etsy create something unique like a painting, cutting board, sculpture, coaster, or other handmade items. Etsy helps sellers find buyers for these items with product listings.

Like most other online marketplaces, buyers can purchase items directly from the seller, and Etsy charges a fee to facilitate the sale.

What sets Etsy apart from other marketplaces is that it mainly focuses on unique products that are not mass produced or sold by individuals or very small businesses. Most of the products are handcrafted and have a charm that department store products simply lack.

How to Sell on Etsy (Step by Step)

In this section, we’ll go through a step-by-step process to set up an Etsy store.

1. Register with Etsy

Visit and click “Register” at the top right corner of the page. Enter your name and email address, then choose a username and password.

You can also register directly with Google, Apple or Facebook.

After setting up your account, read all of the platform’s policies to make sure that offering products on Etsy is the right decision for your small business and that you follow their guidelines.

2. Open your store

It’s time to open your store. Log into your Etsy account and scroll to the bottom of the page. Click on “Open your Etsy store.”

You will be redirected to this page:

Here, you will be asked to enter the language and currency you want to use for your store, as well as the reason for opening a store. Just click on the answers that best suit your needs and go to the next step. And don’t worry, Etsy has a built-in currency converter tool in case buyers want to buy your products in another country.

3. Choose your Etsy store preferences

Once setup is complete, you need to customize your settings for your store to work. In addition to entering the information about the store language, store country, store currency, you will also need to fill in the following fields:

Your store name – Before you can start selling, you need to name your store. Choose a name that is less than 20 characters and does not contain spaces or characters other than letters and numbers.

Keep in mind that choosing the right name for your store can help you achieve your search engine optimization goals on Etsy, so having at least a basic understanding of keyword relevance and SEO helps before you go. choose a name.

If you’ve already chosen one, Etsy lets you edit it just once.

Shop Title – This is a brief description of your Etsy shop on the products you sell. Your title should tell customers what you do, sell or provide. As with the name of the store, the use of keywords is essential here.

Links: the platform allows you to create a link to your social media pages. You can link to your Twitter feed, Facebook page, and other social networks so that you can easily promote your store on your network.

Store Listing: In this section, you can include details about your Etsy listings or anything shoppers need to know when they visit your store.

Message to buyers – Here you can add a message that your buyers will automatically receive each time they make a purchase. You can also add a message to digital buyers, and your customers will receive the message immediately after purchasing any of your digital products.

4. Create store policies

In the Shop Policies section, you can create specific policies for the sale of your items. These include:

Welcome Message: You can use this area to greet customers and include some details about yourself to give customers a better idea of ​​who you are and why your Etsy shop exists. Remember to include important keywords.

Shipping Policy – Here you should explain how you ship, the areas you ship to, and other details your customers need to get a better idea of ​​how and when they can expect to receive the items they buy from you.

Refund Policy: Your refund policy should detail what you will and will not do with buyers who want a refund.

Vendor Information – This part identifies your location and contact details, as well as everything your customers might want to know about your business.

5. About your store

This tab gives you access to the Members, History, and Manufacturers sections. You can also access the “About your store” tab from the “Your store” menu.

Members: You can use this section to link your user profile on Etsy, as well as the profiles of any Etsian who works or has logged into your store.

History: Here you can include information about why you started your Etsy shop, what attracted you to the platform, and what you like about the designs you make or sell on the site.

It’s a great way for your customers to get to know you better, and you can link to your blog, Facebook, and various other channels through this section.

Manufacturers – If you use third-party manufacturers to create your products, you can list them here with an explanation of what each one does for you.

6. List your items

Once the store is open, it’s time to create item lists. When adding an listing on Etsy, you will be asked to complete the following fields:

Title: As with the store title, you need to ensure that your ad title contains relevant keywords. Describe your items for sale in the same way that customers would search for products. For example, instead of saying “cute blouse”, describe it more as “yellow halter neck sequined blouse.”

About the ad: Here you have to choose between different options about what the item is, who made it, when it was manufactured, etc.

Category: On Etsy, you can classify your products. Choose the category and, if possible, the subcategory that best suits the product you are selling.

Type: You have the option to sell digital or physical items. If you sell information products, you must select the most appropriate option.

Quantity and Price: You must specify the details related to the price and quantity of items to be sold. When entering inventory quantity and price, be sure to factor in costs associated with producing, selling, and promoting your products on Etsy in your selling price.

Also, if you offer different sizes, colors, materials, and other product variations, be sure to include this information.

Product Description: Always include keyword-optimized descriptions, but make sure you use terms that your customers can easily understand.

Product Photos: When listing items, you should include at least one photo, ideally more, so that your customers can have a clear idea of ​​what they are buying.

Never include low-quality photos on Etsy. All your images should be attractive and try to use a white background for each of your articles. Or if you choose to use a custom background, make sure it stays consistent across all of your images. If you find that you have too many photos to track, consider getting a photo management software to help you.

Adjust Thumbnails – Thumbnails are the images that shoppers see when they search for or discover your product. The importance of choosing the right thumbnails cannot be overstated as they play a critical role in getting customers to click on your ad.

Thumbnails also dictate the look and feel of your store, so choose consistent styles to enhance your branding.

Set shipping costs: Next, enter the shipping details for your products. This includes:

  • Shipping charges
  • Processing time
  • Postal Code
  • Weight and size
  • Where are you going to send
  • Free shipping

If necessary, you can always update the information in the shipping options area at a later date if you need to visit the post office or check with USPS first to verify rates.

7. Preview your ad

Click “List Preview” to see what your store looks like from the customer’s perspective before publishing it for the first time.

If any changes need to be made, it is best to do so now before your store goes live. If you are satisfied with how everything looks, click “Finish”.

8. Select the payment method.

There are several payment methods available on Etsy. You can choose what works best for your needs, whether it’s PayPal, Etsy Payments, or any other electronic payment method your customers use.

Most sellers on the platform opt for Etsy Payments because it is convenient and easy to use.

With this payment option, you can get your money through credit cards, bank accounts, debit cards, store credits, Etsy gift cards, and more.

9. Add billing information

Depending on your country of origin, you will be asked to enter billing information, such as credit card information for authorization and identification, and a card on which the platform can charge its fees and commissions.

Once you’ve done that, you’re good to go and can start optimizing and promoting the items you have to sell.

10. Optimize your store

While Etsy is a great place to start your own small business store, it is no different than Amazon, Ebay, and Google in terms of ways to be found.

Posting an item on Etsy is not the same as selling it. You must have a good marketing strategy to attract customers to your products and convince them to make a purchase.

This includes SEO, advertising, branding, and various optimization methods to get your product to potential customers.

Here are some ways to optimize your Etsy shop:

Complete your profile: Your Etsy profile is a great way to improve your credibility as a seller. Include a photo and a short bio about yourself. This helps create a stronger personal connection with your audience and builds trust, which increases the likelihood that they will buy your products.

Add Store Bio: The Store Bio section allows you to share more about your eCommerce store. You have 5,000 characters to write an interesting story, use them wisely.

Remember that human beings are motivated by emotions and there is no better way to appeal to emotions than with a good story. This section is the perfect opportunity to use storytelling to your advantage to help forge stronger bonds with your potential customers.

Use Marketing and Automation Tools – There are tons of tools you can use to help you sell more and Etsy, including the Etsy Seller app, which allows you to manage all of your listings on your phone.

The app also allows you to receive notifications as soon as something happens in your store, such as when you receive your feedback, submit an item, or if the customer has a question.

Other tools you can use include Etsy’s suite of tools designed to help you manage, promote, and grow your business. You can learn more about them here. The platform has tools designed for each stage of your business growth, and you can access advanced tools with a monthly subscription.


Obviously, anything you sell on Etsy needs to follow the platform’s guidelines, but you can also do a bit of research to help you determine what sells best on the site to (hopefully) make it work full time for you if that’s what. aspires to do. .

This page on Etsy reveals a lot of this information, but the additional content below may help.

How much does it cost to sell on Etsy?

It costs $0.20 to publish a listing to the marketplace. A listing lasts for four months or until the item is sold. Once an item sells, there is a 5% transaction fee on the sale price (including the shipping price you set).

How much does it cost monthly to sell on Etsy?

After the 30-day free trial, you’ll be charged a monthly subscription fee of $15.00 USD. Where applicable, Etsy will charge sales tax on your monthly subscription fee for sellers located in the United States

Is it profitable selling on Etsy?

Profit. On average, our Etsy shop owners priced their products at a 68% markup to cost. I found those numbers staggering and expected them to be raking in major profits. But with the exception of a few high volume shops, after Etsy fees and costs, the median shop brought in $291 of profit a month.

Do you have to pay taxes on what you sell on Etsy?

If you sell items on Etsy, you must pay income tax on your income—usually, the total amount you earned by selling your products, less your business expenses. Etsy reports your gross income to the IRS on Form 1099-K, but even if you don’t receive a 1099-K, you must report Etsy sales income on your tax return.

Who pays for shipping on Etsy?

Sellers are responsible for shipping their sold items to buyers. If you’re using a shipping or fulfillment service, please keep in mind that you are ultimately responsible for making sure that your buyers receive their orders.

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