However, generating and tracking reviews takes time. Online reputation management (ORM) software helps businesses track what consumers say about a brand on review sites, social media, and search engines like Google or Bing. Additionally, the best customer review management solutions allow you to use a dashboard to view and respond to reviews.
We have analyzed more than two dozen vendors with reputation management software to find powerful and affordable options. To narrow down our options, we take a closer look at features, including the number of monitored review sites and responsive features. Additionally, we consider ease of use, integrations with industry- and task-specific software, and additional tools such as those for social media.
What is Reputation Management Software?
Reputation management software is designed to monitor user opinions about online products and services. Help spread positive customer experiences through review platforms. The importance of reputation to business cannot be overstated. Building a good image leads to new customers, higher sales, and growth.
Reputation management software features:
Here are the reputation management software features to look for:
- A secure online environment. Business teams accessing and exchanging restricted data online must do so with confidence, without the risk of privacy breaches. Therefore, roles, privileges, and access must be assigned in a secure environment.
- Collaborative workspace. Large companies need online spaces where their internal teams and external providers can collaborate. Many solutions allow multiple users to manage campaigns in specific ways.
- Single platform / window. Many reputation management software offer a single panel through which users can distribute information. It can also serve as a one-stop shop for information gathered from listening tools, social media, and blogs, among others.
- Search and track functions. The ideal reputation management tool should be able to keep track of emerging conversations and stories and their corresponding origins. You should also be able to monitor social media platforms for articles and generate reports.
- Cost effective and practical. Conventional methods of monitoring millions of conversations on a single brand are not only time consuming, but also very expensive. You need to make sure that your tool does this in a cost effective and practical way. However, that doesn’t mean that the more expensive rigs do a better job.
- Open architecture. Tool flexibility is imperative due to the rapid pace of technological change and the introduction of new social media platforms. Reputation management tools should have metric, database, and media monitoring capabilities.
- Notifications in real time. They need to be able to send notifications in real time, alerting users to customer opinions about their products and services in a timely manner.
- Packaging. These tools should be able to turn information into high-quality, easy-to-understand summaries that can be used to create productive public relations campaigns.
- Reporting and analysis. Effective reputation management solutions must be able to not only report, but also measure stories across all channels.
- Ease of implementation / integration. Problems related to the integration of new technologies and solutions should be avoided. Installation on premises should be discouraged.
Benefits of reputation management software
So why use reputation management software? Contrary to popular belief, this product is not just for large companies. Regardless of the size of your business, you need to take care of your reputation online. Failure to do so could negatively affect your brand and ultimately your bottom line. This is apart from the fact that reputation management software can benefit your organization in a number of ways. Here are some of the benefits of reputation management software:
- Help quickly resolve customer complaints
- Help you worry about customer service
- Help gain customer trust
- Create positive word of mouth about your organization
- Increase transparency
- Identify business opportunities.
- Contributes to the growing presence on digital channels.
- Promote online backups
- It helps you deal with negative reviews and comments.
These are just a few of the benefits of a reputation management tool. There is more to this platform that your organization can benefit from.
Best Reputation Management Software in 2022
When it comes to your business, you can’t take chances. We totally get it! And that’s exactly why we’ve listed the top online reputation management tools of 2022 after extensive research.
SurveySparrow is one of those online survey tools that has a lot of hats on. The multi-UI platform provides various services to help improve market research, online reputation management, customer satisfaction and experience. Collect customer feedback through your chat forms, chat surveys, and NPS with a 40% higher promised response rate. The mobile-friendly tool automates your workflow and allows you to share your surveys through multiple channels.
Although relatively young, the intuitive software has tons of features under its belt, such as customization layouts, easy audience management, seamless integrations, click-free dashboards, analytical reports, excellent and detailed customer support.
Birdeye, which claims to serve approximately 50,000 companies worldwide, tops our list of the best online reputation management software. Birdeye enables you to have a relevant online presence by helping you collect reviews and manage them at the same time. Intuitive reputation management software is viable for all types of businesses, regardless of size.
The tool provides you with a variety of functions that effectively increase review generation, monitoring and marketing, customer surveys, social media monitoring, and business information. You also have the option of triggering emails and text messages by asking your customers to submit a review. As for the initial setup process, you can be sure it will run smoothly!
Detailed analytics, click-free dashboards, live chat, and responsive customer service make it one of the best available, but it all comes at a high price.
The reputation management tool, Podium, mainly focuses on local businesses, helping them improve their reputation on popular sites like Google, Facebook, Health Grades, Edmunds, etc. Podium is a one-stop shop where you can track, monitor, and generate customer feedback and interactions from a variety of sources. Like most popular online reputation management software, Podium also offers features like review monitoring, social media monitoring, sentiment analysis, response management, and more.
With Podium, you can easily link your POS and find out who requested reviews, who submitted the review, how many were requested, and more. The reputation management software is really easy to use with its intuitive user interface, simple setup process, and easy navigation. In fact, the only notable downside to the tool would be its relatively slow load time in some sections.
BrandYourself is online reputation management and personal branding software that has supported businesses large and small. The tool allows you to generate and manage reviews, helping you establish a powerful online presence. Top-rated BrandYourself features include a support dashboard, social media, and digital media monitoring.
The software offers a free reputation report that dives into your online presence, analyzes it, and rates it accordingly. It is not all. They also highlight risk factors and suggest actions to help you improve your score.
BrandYourself is certainly a decent reputation management tool, but it is quite expensive.
While Brand24 is suitable for large businesses, we also believe it is best for small and medium businesses. Which means it’s best for most businesses looking to get their reputation online out of the gutter or into the homes of millions of people with smiles all around them.
This media monitoring tool offers the best cloud-based marketing solutions to help users discover and distribute content. From email notifications to daily and weekly reports and sentiment analysis, it covers everything you need for effective reputation management.
It allows users to create projects to easily track social mentions of a particular keyword. All you have to do is write a list of keywords or specify the keywords if you want to include and exclude them to make your web analysis more accurate.
You can have multiple projects at the same time that follow more than one brand or specific campaigns from a selected brand. The platform also has a comparison tool that allows you to compare the results of all your projects in parallel.
Brand24 searches the internet for every occurrence of your included keyword, then collects real-time mentions from blogs, social media platforms, discussion forums, and even Google reviews.
Additionally, you have the option to filter the data by day, week, or month. Other filter criteria include sources based on analysis and opinion.
Brand24 offers three price points to attract companies of all sizes:
- Plus– $ 49 per month
- Premium – $ 99 per month
- Max – $ 199 per month
Reputation.com claims to have invented the online reputation management category and to be the only reputation management company that offers an all-in-one platform. The company was founded in 2013 in Silicon Valley and is a market leader in its niche.
Businesses can use the software to rank higher in local searches and increase star ratings on all major sites. Reviews can be displayed on the web pages for each of your locations.
One of the most unique features of Reputation.com is its unique Reputation Score, which provides users with insight into your business’s earnings and shortfalls.
It is a newsletter that measures how you find, choose and experience your business, both online and on site. The rating is done on a scale of 100 to 1000 and is calculated using nine unique factors.
Reputation.com’s customer base includes several bigwigs operating out of multiple locations, including Public Storage, Pearle Vision, Ford, Nissan, and US Bank.
However, we would like to point out that Reputation.com is not suitable for small and medium-sized businesses, or if your business is outside of your command bridge, as it is designed to scale.
We couldn’t find any pricing or plans on the Reputation.com website. Users can request a demo or call a sales phone number.
Being on social media helps companies attract and retain customers. And if social media is the way to connect with your target audience, Mention could be a good match for your brand.
The software enables you to analyze and understand the posts posted on social media platforms such as Twitter, Facebook, Pinterest, and Instagram. It also helps you identify conversation trends and filter data. Direct posting on social media is also possible thanks to its editorial and scheduling options.
You will receive notifications every time someone talks about your brand, products, or anything about you through Mention’s follow-up forums and social media sites. You can extract information from competing brands and industry niches and then use it to create your own content as well.
The mention gets granular when it comes to monitoring specific social media sites. It has the ability to identify potentially useful hashtags, influencers, and images. All social media statistics are displayed in a dashboard that can be filtered by source, location, or any other number of useful data points.
More than 4,000 business customers such as Spotify, Airbnb, MIT, and Microsoft use Mention. It has more than 750,000 users worldwide in more than 125 countries.
Mention offers four plans to users, as well as the option to pay for them on a monthly or annual basis. They are:
- Solo – $ 25 per month
- Pro – $ 83 per month
- ProPlus – $ 167 per month
- Business: from $ 450 per month
The prices mentioned above are paid annually. If you opt for the monthly plans, you will have to pay more.
Swell aims to turn your current customers into a marketing machine, allowing you to grow your business by putting your reputation to work.
You know when and how to ask your customers to leave comments about your business. You connect with them by sending automated, customizable text messages with review invites on Google, Facebook, or a dozen other platforms.
The platform also offers built-in templates to make it easy for businesses to respond to reviews.
Swell makes it easier for businesses to interact with their local customers and gain more visibility. It is aimed at small and medium-sized businesses that may not have the time or resources to devote to growing their business through reputation management.
In fact, it works best for businesses that have physical locations in the health, retail, restaurant, fitness, or real estate industries.
There are a variety of Swell products available to promote customer engagement and help your business get tons of reviews to improve your search ranking and online reputation. It can also establish you as a trusted and reputable brand.
Swell enjoys positive praise with more than 2.1 million reviews and an average rating of 4.8 out of 5.
We especially liked the way Swell kept things simple with her awards. Currently, there are two packages available:
- Annual package – $ 199
- Monthly plan – $ 249
A volume pricing option is also available for businesses with multiple locations.
Methodology for choosing the best reputation management software
There are a few factors to consider before choosing the right reputation management solution for your business.
We’ve compiled a list of these factors below to help you narrow down your options.
Easy to use
The software you choose should be easy to use and integrate into your current system. Stay away from options that require local installation or struggle to integrate with systems and tools you are already paying for.
Check the answer
Make sure your review management software allows you to respond to reviews quickly and easily. This will increase your chances of turning reviews into repeat customers.
It’s the easiest way to connect with customers and understand how they perceive your brand and your product or service. Since the goal of obtaining the software is to create a positive online presence, this becomes necessary.
You should be grateful for the compliments and express your desire to improve yourself in the event of negative reviews.
You need a mentions monitoring system in the reputation management software of your choice, especially if there is no lack of mentions or key information about your brand in online media including websites, information, blogs, forums and lists.
A mentoring tracking software tool will help you keep track of all brand or product mentions and gather crucial information for developing competitive marketing strategies.
All reputation management software offers review tracking, but it’s the review tracking methodology that separates a good tool from a bad one.
You should be able to monitor reviews from all websites and receive real-time alerts for each new entry. This will help you monitor your customers’ reviews more effectively and reduce the risk of missing a review, whether positive or negative.
Choose advanced reputation management software that offers the ability to monitor social media. This is essential for understanding your customer’s point of view.
For this, however, you must have your own social media pages where customers can post reviews of the products and services you offer. The idea here is to stay on top of trends, build lasting customer relationships, generate new leads, and protect your brand’s reputation, which social monitoring helps ensure.
Industry niche and company size
All businesses have unique needs. For example, a local restaurant will not have the same means or needs as a SaaS startup, nor a chain of franchisees like a Fortune 500 e-commerce company.
You should choose the software according to the size of your business and your industry niche for the best results.
Reputation management is indeed the need of the moment and you should be more careful when choosing reputation management software for your business. You need to have a clear idea of your business needs, the challenges you face, and of course the goals you want to achieve with your reputation software. You can then compare them to the reputation management tools listed above and choose the one that works best for your business. Choose the best and be the best!
What is personal reputation management?
The act of personal reputation management involves reducing the impact of negative conversations while simultaneously working to generate favorable ones online. … Any your personal reputation or brand quickly becomes intertwined with the company you work for the higher you are up the corporate ladder.
Why do you need to manage your online reputation?
Online reputation management is essential as it allows businesses to monitor their online reputation regularly. … Through regular monitoring of their online reputation, companies can avoid the potential loss of a significant amount of new business leads and sales.
Why is personal reputation important?
Your reputation is one of your most important assets. A positive reputation will open up new opportunities – a new job or even a promotion. Your personal reputation can make the difference between securing that new job or face blacklisting. A good reputation matters.
Why You Need Social Media Marketing and Online Reputation Management?
Social media and online reputation management (ORM) are defined as the process of tracking, monitoring, and (if you’re feeling lucky) eliminating negative social media and reviews about your business to improve your name or standing.