Looking for the best WordPress pop-up plugin? A good WordPress pop-up plugin helps you convert your website visitors into email subscribers and paying customers.

There are dozens of contextual WordPress plugins that can help you improve conversion rates.

However, most of them will slow down your website, offer inaccurate statistics, or worse, both.

In this article, we are going to compare the most popular WordPress pop-up plugins on the market, so you can see which is the best WordPress pop-up plugin.

3 things to keep in mind with WordPress pop-up plugins

Pop-up windows should be used with caution. Poorly designed WordPress pop-ups can easily get annoying and ruin the user experience and your brand reputation.

You should choose a solution that offers the proper behavioral interaction, targeting, and personalization features so that you can deliver the best user experience while ensuring maximum conversions.

Performance is another issue with most contextual WordPress plugins. Since many contextual WordPress plugins use WordPress to track analytics, this dramatically increases server load and slows down your website. As you already know, a slow page negatively affects your SEO ranking.

This is why you need a WordPress pop-up plugin that offers powerful conversion features without slowing down your site.

Finally, you need to make sure that the WordPress pop-up plugin you choose actually works with your WordPress hosting environment. Many pop-up plugins are poorly coded, so their advanced features such as A / B testing and reporting will not work with most of the advanced caching solutions that many hosting companies are currently using.

The main goal of using WordPress pop-up plugins is to help you capture leads and increase the number of subscribers on your email list.

You need to pay attention to the above 3 things when choosing WordPress pop-up plugin for your website or online store.

Best WordPress Popup Plugin

Because WordPress is so popular, and popup plugins are so important, there’s a ton of different options on the market. The seven best that I can recommend are:

1.  Ninja Popups

With over 36,000 sales, Ninja Popups is definitely one of the most popular pop-up plugins on CodeCanyon. It has been around for almost 8 years and the developer has continually released new features and improvements during this time.

Moral of the story: it has many features!

Ninja Popup Features

First of all, Ninja Popups creates a visual drag-and-drop builder that you can use to create your pop-ups. You can create it from scratch or choose one of 76 pre-built pop-up themes.

One of the areas where it excels is in the animation options. You can apply over 74 different animation effects to your pop-up windows.

And if you want to optimize your pop-ups, it comes with built-in analytics and A / B testing, as well as Google Analytics event tracking integration so you can track the data in Google Analytics.

Ninja Pop-Up Target Selection / Activation Options

Like ConvertPlus, Ninja Popups configures it with many activation options, including:

  • Scroll depth
  • Weather
  • Exit intention
  • User inactivity
  • Click (to choose to participate in two steps)

The targeting options aren’t that deep, but you have the option of targeting your pop-ups at the page level.

How do you build your pop-ups

To create or edit your pop-ups, Ninja Popups offers you a drag-and-drop visual builder that looks a lot like a lightweight page builder:

If you don’t want as much control, it also includes an even lighter constructor where you simply customize the text in an existing template. You can choose the one you prefer.

Ninja Popups pricing

Ninja Popups is $ 27 at CodeCanyon.

2. OptinMonster

OptinMonster is the most popular lead generation software on the market. It allows you to easily convert website visitors into subscribers and customers.

It comes with a powerful WordPress pop-up generator and the most comprehensive set of customization and targeting features. Simply put, it allows you to maximize your conversion potential as a marketer.


OptinMonster offers the most powerful set of targeting and customization features on the market. They allow you to create different campaigns including pop-ups, full-screen welcome mats, floating bars, scroll boxes, etc.

Its targeting features allow you to guide users by the page they visit, the activity on your site, their location, and literally dozens more.

You can create your own rules to display a pop-up window that makes them more personalized and very effective.

Below are some of the most notable features of OptinMonster:

  • Beautifully designed non-intrusive softbox pop-ups
  • Exit intent pop-ups displayed when a user is about to leave your site
  • Powerful page-level targeting options, geographic targeting, site retargeting, device targeting, and more.
  • Ad unit detection to display targeted messages to users.
  • Device targeting with mobile optimized campaigns that display well on small devices
  • Trigger pop-ups with exit intent, scrolling, idle sensors, time triggers, and more.
  • Dozens of awesome out-of-the-box pop-up templates
  • Drag-and-drop pop-up creator to easily create pop-ups with your own images, fonts, and style
  • Multiple campaign types such as online / post-post options, floating notification bar, countdown timers, full-screen welcome mat, coupon pop-ups, etc.
  • Monster link pop-ups that trigger a pop-up when a link is clicked
  • Yes / No Pop-ups, Two-Step Pop-ups, and Success Message Customization
  • It integrates with all major email marketing services, contact form plugins, ecommerce platforms, and more.
  • By looking at all the features, we can confidently say that this is the most comprehensive WordPress popup builder on the market. It has everything you need to instantly grow your email list and increase conversions.


The biggest benefit of using OptinMonster is performance. This is a SaaS application, which means it doesn’t use your WordPress hosting resources.

It loads asynchronously, which means it also doesn’t slow down the perceived loading speed of the page. This is crucial not only for the user experience but also for SEO.

Finally, since OptinMonster does not use WordPress to store analytics, its statistics will be the most accurate and will work with any hosting environment.

Easy to use

OptinMonster comes with an intuitive drag-and-drop pop-up generator. You can simply design your own pop-ups by adding a background, choosing colors, images, fonts, with your own text and registration form.

However, if you don’t want to do that, you will find some beautiful out-of-the-box pop-up templates for you to choose from. Each of these templates is fully customizable using a simple point-and-click editor.

Adding pop-ups to your website is very easy too. No need to edit WordPress files or add code to your website. You can simply install your WordPress connector plugin.

Price: Starting at $ 9 per month (billed annually).

Bonus: you can try the free plan which is only available through the WordPress OptinMonster plugin. WPBeginner users can use our OptinMonster coupon for additional savings.

Disclosure: OptinMonster is the contextual plugin we use at WPBeginner. OptinMonster is used by many popular bloggers and companies, including Social Media Examiner, Michael Hyatt, NBA, etc.

WPBeginner founder Syed Balkhi is the co-founder of OptinMonster. He created this plugin to help us get more email subscribers. Today he works as a consultant for the company.

3.  Elementor Pro

With Elementor Pro, you can create any kind of website popup from scratch.


They also have a ton of different features and unique tools. They will allow you to create pop-up windows to help you:

  • Lead capture
  • Make announcements
  • Keep users on the page with exit intent notifications
  • Grow your mailing list
  • Updates and content blocking
  • Full screen welcome mat
  • Drive sales by viewing additional products and sales
  • Create login forms

Elementor Pro also offers advanced targeting options. For example, you can trigger a pop-up window after a specific number of page views or a specific number of sessions. You can even control pop-ups based on the device the user is browsing from.

Pop-ups are triggered based on actions such as scrolling, clicks, page load, inactivity, and exit intent. You can display certain pop-ups in posts with specific tags, authors, or categories. This plugin also offers WooCommerce integration.

You can also hide pop-up windows for registered users. This way, you won’t request an email address that has already been added to your subscriber list.


Subscriptions start at $ 49 per year for Elementor Pro, which is a steal, in my opinion, considering all the advanced features you’ll get for this price, plus some unbeatable design cues. You can create impressive pop-ups that are visually appealing and appealing to your audience.

4.  Bloom

Bloom is a pop-up plugin from Elegant Themes, the creators of the famous Divi theme. Therefore, it is only available as part of the full subscription to Elegant Themes. It costs a lot if all you want is Bloom. But if you like the other fancy themed offers, the General Membership offers great value.


First of all, Bloom has one of the most attractive control panels you can find. Hence, it is easy to work with your pop-ups from this point of view.

It doesn’t have a drag-and-drop builder, but it comes with over 100 templates that you can customize to suit your needs, as well as unique shooting / targeting options (more on that). in one second).

And in this awesome Bloom dashboard, you can also set up A / B testing and view analytics to see the performance of all your pop-ups.

Bloom target selection / activation options

Again, the activation options are one of the areas where I think Bloom excels.

First of all, it gives you the standard triggers such as:

  • Time
  • Scroll depth
  • Inactivity

Then attack these two unique triggers:

  • After commenting: displays the pop-up after someone leaves a comment. I like this because you know this person is already involved on your site.
  • After purchase: allows you to display a pop-up window once the payment process is complete.

However, a trigger is missing, it has no intention to exit.

When it comes to targeting, you get detailed content targeting rules, but not much else. You can segment by:

  • Publications
  • Types of publication
  • Message categories

And it also includes an option to disable a pop-up window for mobile devices, which is an indirect way to target only desktop devices.

How do you build your pop-ups

Again, Bloom is not a great option if you want to create your pop-ups from scratch. But if you’re happy with any of the over 100 templates included, the layout customization tool lets you change all of the following:

  • Text
  • Colors
  • pictures
  • Animations
  • Form details
  • Etc.

Bloom Pricing

Bloom is available as part of the Elegant Themes membership which costs $89 for one year of support and updates or $249 for lifetime support and updates

5. Thrive Leads

Thrive Leads is another popular pop-up plugin for WordPress. It comes with beautiful pop-up templates and an easy-to-use pop-up generator.


Thrive Leads is designed to help you capture leads on your WordPress site and grow your email list. Here is a brief description of its features.

  • Multiple types of options including pop-ups, online forms, 2-step option, swipe forms, etc.
  • Simple drag and drop editor to customize registration forms
  • Basic A / B testing and analysis for your forms
  • Page level targeting, including categories, tags, post types, etc.
  • Works with all popular email services
  • Mobile-friendly pop-ups for small devices


Thrive Leads tries to balance performance and functionality. However, it is still slower than some of the other solutions on our list.

This is a standalone WordPress plugin, which means that all code resides on your WordPress site and uses your hosting resources.

It also means that, like Bloom, features like A / B testing and reporting may not work well with some hosting companies or with popular caching plugins.

Easy to use

Thrive Leads is quite simple to use and comes with several templates. It also comes with a basic popup generator with drag and drop functionality to customize your popup form.

Displaying subscriptions on your website requires a slight learning curve. Many beginners would have trouble setting up a pop-up window.

You’ll see different options for lead pools, lead shortcodes, prosperity boxes, and other features without much explanation. This means that users will have to explore them to find out what they are doing.

Price: Starting at $ 67 per year for a single site license.


Taking into account the criteria we have defined, OptinMonster stands out as the best WordPress pop-up plugin. It is the fastest pop-up creator and it comes with amazing tools to increase conversion rates.

It’s also the easiest to use with great pop-up templates and a powerful drag-and-drop editor. Works with all popular CRMs, email marketing platforms, best WordPress form plugins, custom HTML forms, etc.

Showing your pop-ups at the right time to the right users is what makes them the most effective. OptinMonster includes powerful event-based triggers, page-level personalization and targeting.

We hope this article has helped you choose the best WordPress pop-up plugin for your website.

How do I add a pop up plugin to WordPress?

Head to your WordPress dashboard and go to Popup Maker » Add Popup, and you’ll see the popup editing screen appear. On this screen, you’ll want to enter a name for your popup. Plus, you can also enter a optional display title like we did in this example. Your visitors will be able to see this optional display title.

How do I use popups in WordPress?


Upload the ‘popup-anything-on-click’ folder to the ‘/wp-content/plugins/’ directory.
Activate the “popup-anything-on-click” list plugin through the ‘Plugins’ menu in WordPress.
Check the Popup Anything Menu button and start adding popup.

How do I use popup Builder plugin?

How to Install and use Popup Builder Plugin

1. Go to “Plugins” then Click on “Add New” and Search for “Popup Builder“
2. Activate the plugin by Clicking on “Activate Plugin“
3. After having installed and activated the plugin, It will show this plugin on Slider.
4. Go to the Popup Builder settings and set your desired options.

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