As a new or pre-existing business in the industry, you’re probably looking for a solid way to cross-promote a podcast to help you reach your fans and provide solutions that will make them turn to you for resolution. their problems. This digital marketing tactic can increase your audience and help you achieve your marketing goals.
While looking for a way to promote your podcast, how can you increase its effectiveness and make sure you reach a wider audience?
Today, we’re going to explore the ins and outs of cross-promoting your podcast strategies to reach more people. We’ll also share the secrets to successful podcast marketing with you.
Let’s start by taking a look at what a podcast is.
What is a podcast?
A podcast is a series of content marketing in audio form that focuses on specific topics or themes. So, as a business, you can think of podcast marketing as a series of audio files that can help you connect with your audience.
Podcasts are exceptionally effective and may give you a better opportunity to grow your business. This facilitates a more substantial connection of the podcast audience through the use of voice.
It’s a personal way to reach new listeners, podcast guests, and accurately share your information. Therefore, podcast ads can be a game-changer when used effectively and efficiently.
How to make your podcast marketing effective
The main goal of every business is to create a results driven marketing strategy to ensure the success of your business. With an effective way to promote a podcast as part of your campaign, you will successfully reach your audience and get the results you want.
But keep in mind that you’ll need to put in a little effort to make sure your podcast campaigns have the right audio content to connect with your audience. Even then, having an effective podcast campaign strategy isn’t difficult.
Next, let’s take a look at podcast marketing best practices for improving business performance, and results-oriented ways to promote your podcast.
Podcast marketing is a powerful technique to include in your word of mouth marketing mix because it offers a fast and effective way to reach new subscribers.
But the question here is whether your podcast audience can find your marketing podcasts by surfing the internet or through different social networks like Facebook groups? And if they can’t, what can you do to make sure they find your shows with significant marketing impact?
Well, let’s start with a deep dive and find out how search engine optimization applies to your marketing efforts to ensure people find your podcast episodes quickly and easily.
Quality content for your program
Rest assured, the quality of your program greatly influences search engine optimization. Keep in mind that premium audio content ranks very well in Google search. So how does good content ensure that your program ranks well in the search engines? Let’s find out.
For SEO-centric content, you need to make sure you have a clear topic and a good flow of content. This way, search engines are much more likely to index your marketing podcasts quickly and reward you with higher rankings on Google search results pages.
Additionally, you need to tailor your podcast to be audience-oriented, in the sense that potential customers can hear and understand your content. This will give you better rankings on the different search engine results pages and increase the visibility of your podcasts in an incredible way.
Use keywords in your program.
When you create your podcast marketing program, the keywords you choose for your headlines should describe the overall content. In addition, they must come up with the terms that their audience uses when searching for solutions on the internet to get an effective result. The revelation brings us to the question, how do you do it?
Well, start by checking your central theme and the structure of your episodes to make sure you select only the best terms that match your content. Once you’ve done that, it’s time to check your search volumes for the keywords that are used frequently when potential customers search the web for content like yours.
What to consider when choosing keywords
But in doing so, avoid opting for keywords that are subject to strong competition. This is because it is more difficult for your content to reach the top of the search engines. Instead, go for terms with less competition that offer a greater chance of optimization success.
You can also use long tail keywords, which are usually more specific and have a higher conversion value. Also make sure that the keywords you use for each episode are completely separate. Because?
Search engines heavily penalize duplicate content by not indexing it or failing to assign lower ranks on results pages. Therefore, your titles should be unique for each podcast episode to avoid such encounters.
Keep in mind that keywords are the foundation of SEO. Therefore, to come first on search results pages, be sure to use effective keywords in your headlines.
Add transcripts to your episodes
Many businesses may find the incorporation of transcription unnecessary. But this is far from the truth. Rather, it’s the best way to make program ratings more visible to search engine bots on various social media channels like Facebook.
As such, transcripts make it easy for search engines to find and understand your content before presenting it to potential customers. And it helps to increase the online visibility of your podcasts and reflects an improvement in the exposure rate.
Link your podcast on social media
With more and more users, social networks like Facebook groups are inundated with traffic day after day. Therefore, posting your show on various social media channels and posting your blog will get positive feedback from your friends and followers and increase sharing.
Share links to your podcasts on social networks like Facebook
This, in turn, causes more people to choose to listen to the podcasts you post. And as you may have noticed, a viral podcast improves your rankings, which in turn gives you the opportunity to gain new listeners and recruit them as part of your blog post and podcast subscribers.
That said, it’s clear that optimizing your podcasts for social media marketing is key to finding new fans. It also helps to increase the reach of your program. So, don’t forget to include a link between social media accounts and your podcast in your blog posts. This will help you achieve great success in promoting your podcast campaign.
Calls to action (CTA)
One of the most powerful tools in your arsenal is the marketing power of your current audience. When writing your episode scripts, remember to include a short call to action at the end of each one. Ask your listeners to subscribe and comment, share your podcast on social media, or tell a friend about the show.
Be careful not to sound desperate, of course, but there is nothing wrong with sincerely asking your audience to take a simple action if they enjoy your podcast.
Experiment with the best time to post
Sometimes a simple tweak can help increase your audience.
Check your podcast host’s review page to see what day and time your show has the most downloads. If you find that you get the most downloads on Mondays, but not as many on weekends, consider posting your episodes on Monday morning and avoid posting on Fridays and Saturdays.
If you’re just getting started and don’t have that many downloads to scan yet, there’s no reason you shouldn’t be able to experiment a bit. The most popular days to post podcasts are Tuesdays and Wednesdays, so feel free to start there.
Mention your previous episodes.
To drive more traffic to your old podcast episodes, don’t be afraid to check them out when you can.
For example, you could say something like, “We talked about [topic] in Episode 84, so be sure to come back and listen if you want to know more. “
You don’t have to be a multi-million dollar brand to be able to give marketing giveaways. With a little creativity, you can organize an exciting promotional event for your audience that generates a lot of excitement.
Announce that you are hosting a contest or drawing, and entrants must leave an iTunes review to enter! Consider offering affordable prices, such as:
- Product discounts
- Branded merchandise
- A scream in your next episode
- A mention in the broadcast notes for his next episode.
- A guest spot in your next episode
Build your network
A great way to promote your program is to get involved in your industry network. Find ways to meet and support other podcasters, especially those in your niche, and you will be amazed at the support and brand exposure you will receive in return. Please try the following:
- Join podcast groups. Find a place (or more) where other podcasters hang out, like the Facebook Podcast Support Group, the / r / podcasts on Reddit, or the LinkedIn Podcasting Technology Resource Group, to name a few.
- Cross promotion. Reach out to similar podcasts and suggest they feature on their own shows. That way, everyone can be exposed to a new group of listeners. Check out the iTunes listing page to find other podcasts in your niche.
- Invite guests and offer to attend their shows. Once you’ve joined a few like-minded podcast groups, consider reaching out to some of them and inviting them to be on your show. Get ready to return the favor too!
- Ask for actions. If you mention someone or their brand on your show (in a positive way, of course), reach out to them and ask if they’d be willing to share it on social media. After all, it’s a bit of free publicity for them too!
We hope these simple podcast marketing strategies have given you great ideas on practical ways to increase your show’s following and engagement. Ultimately, it’s about presenting your show to as many eyes as possible, whether it’s via social media, YouTube, podcast directories, podcaster support groups, or all of the above.
Promoting your podcast takes work, but it’s worth it. After all, your show is amazing, so everyone should know!
What podcast marketing strategy?
Podcast marketing is the act of building a strategy and using tactics that are all geared towards growing your audience and awareness. We often get asked, how can I grow my podcast? And the first thing that we want to establish is that growth takes time. Podcasting is a long-term play, specifically podcast marketing.
Is a podcast a good marketing strategy?
If podcasting continues to trend upwards as it has in the last few years, it’ll likely become a more prominent part of any marketing strategy. It’s a unique offering that can help your brand reach your target audience, whether it’s your clients or your own employees. … Good for an on-the-go audience.
How is a podcast marketed?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well.
How do I get more podcast listeners?
6 Tips to Increase Podcast Listeners
1. Create a Podcast trailer.
2. Use Call to Actions.
3. Promote your Podcast on social media.
4. Repurpose your Podcast content.
5. Podcast SEO.
6. Invite guests and star as a guest.