Every day, consumers turn to search engines like Google, Yahoo, and Bing to find what they are looking for. In fact, Google processes an average of more than 40,000 search queries per second. That’s 3.5 billion searches per day!

Given the prevalence of online search, it is not surprising that all businesses want to appear at the top of search results when a consumer searches for a particular product or service that they offer. However, the reality is that to achieve this coveted high-level ranking, it takes more than a great business and an online presence; This requires having a solid search engine optimization (SEO) strategy.

Simply put, search engines have two main functions: crawling and indexing, and then generating a ranked list of websites based on what the search engine has found most relevant to users. Using SEO is essential to improve your brand’s website visibility and thus improve your organic search ranking. When implemented strategically, SEO can help drive more traffic to your website, improve your ROI, generate more leads, and increase your overall business awareness.

What is On-Page SEO?

On-page SEO is a method of optimizing your web pages that adheres to Google’s guidelines for higher search engine rankings. This, in turn, will drive more quality web traffic your way and help you get the conversion you want, whether it’s informing people about your business / brand, getting them to review. Sign up to receive email updates, attract them to those who buy your products / services, etc. On-page SEO techniques should be done alongside SEO techniques and off-page SEO tactics for optimal and long-lasting results. Some of the most popular on-page SEO techniques include URLs, internal links, title and meta tags, content update. Let’s include some other tips that will help you rank higher in Google SERPs in 2022.

Why on-page SEO is important

People use the Internet to meet a variety of personal needs, from finding current and specific information, communicating with loved ones, shopping, and more. And if your website doesn’t live up to your expectations, you will quickly lose your top search ranking. Spot on Google SERP (search engine results page). This means that guiding people to your website from Google’s search results page will be in vain if they are not satisfied with the experience you provide on your website. While good content is the very foundation of a lucrative business, on-page SEO is an essential part of content marketing. If it’s for the long term and you want to build a good reputation online, you can’t afford to ignore on-page SEO.

Top On-Page SEO Factors That Affect Webpage Ranking

When it comes to providing a seamless and memorable experience for your site users, there are certain on-page SEO factors that are essential. The following list will help you be on top of your on-page SEO game:

Identify your target keywords

One of the first steps in developing an SEO strategy that aligns with your business goals is to identify your target keywords – the main words and phrases that embody your brand and its content. By performing keyword research using tools like Google Ads Keyword Planner, WordStream, or Wordtracker, you can determine which keywords are most relevant to your target audience – information that will help you expand visibility and reach. reach of your site’s content in search results. Ultimately, this lays the foundation for your content strategy by guiding you to create valuable content that specifically targets your audience.

In general, a good rule of thumb for your SEO strategy is to focus on optimizing your site’s content with 1-3 keywords. While it might seem like a small number, incorporating too many keywords can actually hurt your SEO because search engines consider this keyword stuffing, the practice of filling a web page with the same target terms in it. the goal of obtaining a higher ranking.

Site speed

We live in an age of instant gratification and so do websites. Recent articles indicate that even a one second delay in loading a webpage can lead to a 7% drop in conversions. You can check your website’s performance in the speed department by using the handy Google PageSpeed ​​Insights tool. If you run out of it, there are a number of things you can do to speed up your site, including using fast hosting, a robust CDN (Content Delivery Network), and image compression software, reducing JavaScript, HTML, and CSS resources. , etc. Here is a video from Matt Cutts from Google that states that site speed / page score is an important on-page SEO factor in order to get higher rank on Google’s SERPs.


Your web page will be of no use to you or to potential users if it cannot be discovered, crawled, and indexed by search engines. And in order to make sure that there are no crawling errors, you should go through your robots.txt file to check if any important pages have been blocked by mistake by the Google bot. The Google Webmasters tool will help you keep an eye on the health of your site and avoid such problems. Additionally, deploying structured data markup will help web crawlers better understand your content and might even give you a rich search result. If you get a lot of backlinks to a 404 page, make sure you do a 301 redirect to a related and relevant page in order to grab visitors’ attention and not lose any goodwill. Here is a video from Google’s Matt Cutts to learn more about Crawling the website

Develop a content strategy that kills

Search engines favor regularly updated websites with fresh, high-quality content. So, in order to develop a content strategy that will drive traffic to your site, one of your primary goals should be to create quality, search-optimized content.

That said, while “content is king” may be a popular mantra, not all content is good content. To get the most out of your content strategy, create and publish the kind of content that will help your brand build thematic authority – or the key topics you want to be known as an expert on – while also leveraging words. relevant and targeted keys.

Once you’ve identified your content goals and main topics, the next step will be to develop your content strategy. Keep in mind, however, that different parts of the sales funnel require different types of content, as your audience’s needs will vary as the buyer’s journey goes.

Having a blog is a great way to fill your website with high quality content that is relevant, valuable and / or interesting to your visitors, thus helping your brand to build page authority and rank higher in Search results. In fact, businesses with blogs generate 67% more leads per month than those without a blog. This content can then be promoted on other channels, such as social networks,email and digital advertising—to drive even more traffic back to your site.

Dominant Bonding Tactics

Another key part of an effective SEO strategy is implementing outbound, internal, and inbound link building tactics. One of the primary ways search engines like Google measure and rank the quality of site content is through backlinks, or “inbound” links, a form of off-page SEO. These are basically links from an external domain that point to one of your web pages. Websites with higher quality backlinks from other relevant and reputable sources tend to rank higher in search results.

A great method of attracting high quality backlinks is to create guest blogs, create useful or interesting content, distribute infographics, or promote an event. Focus on the quality, rather than the quantity, of the links you attract from other sites relevant to your business or industry.

An additional link building tactic is to incorporate a combination of internal linking or links to another page on your own website and outgoing links or links from your website to another reliable source. A blog, in particular, is a great place to take advantage of these internal and outgoing links.

Mobile responsiveness

Most people surf the Internet through a mobile device, whether it is a smartphone or a tablet. Therefore, it is very important to have a website optimized for both desktop and mobile devices, especially after Google’s index position in 2018 on mobile devices. While you need to make sure that both versions of your site have the exact same content, it’s also crucial to pay attention to other details, such as the absence of intrusive pop-ups, grouped links, or tricky small fonts. to understand. . read. the mobile version and others. You can simply use Google’s mobile optimization test tool to find out how mobile-friendly your site design is. You can read more about these technical aspects of SEO in our article about it.

Content Tags

Your website’s title tag is critical to its success because it’s the first thing people see in Google search results. Make sure to place your main search keyword as close as possible to the start of the title tag without looking contrived. The meta description is of equal weight and should contain a decent number of important keywords. Remember to keep title tags and meta descriptions concise, clear, to the point, and well written. While title tags should be 60 characters long, meta descriptions can be 160 characters long. If there are more, they will be cut by Google and the user will not be able to see them as a whole.

In addition to the on-page SEO metrics mentioned above, make sure that your article titles and subheadings feature HTML H1 and H2 tags, respectively, so that search engines understand your web page content. Many CMS (content management systems) like WordPress have this feature built into their code, but sometimes heavy themes can prevent it from happening. So check your site code to make sure your post / page only has one H1 tag and try to include your main keyword in it.


There are many types of information search engines or readers on the internet including those who prefer detailed, long tail content that presents lots of relevant information on a topic of choice, computer graphics enthusiasts, etc. Regardless of your business / brand niche, it is important to include a variety of multimedia content in your content, including high resolution images and videos. This will help you respond to a wide variety of site visitors and keep them engaged. However, you should make sure that this media content is optimized to meet your Google SERP rankings and web traffic needs, including using web fonts instead of embedding text in images, incorporating keywords. important in descriptions / transcriptions of videos and alt-text images, etc.

Content length

Google hates sites with sparse, unnecessary, and uninteresting content for users. It is advisable to keep your articles or messages between 1500 and 2000 words minimum. While the saying “length is strength” is true in this case, do not compromise the relevance and uniqueness of the content and the reader’s engagement in a search to provide very long content. It’s important to note here that full content helps you naturally include LSI and long tail keywords, giving your webpage an edge in organic search rankings. A recent study from ahrefs tells us how content length plays an important role in Google ranking factors.

Use of internal links

One of the key elements of on-page SEO, internal networks are the key determinant of the accessibility of your web pages. Well-executed internal links allow search engines to discover your other web pages and make it easy for users to navigate to those pages for more information. This way, users can spend more time on your website which increases the chances of conversion.

Fresh content

Why is it so important to post quality content? In doing so, we are responding to a high demand for relevant information while creating a niche for ourselves as an authority on a specific topic. To stay up to date, you should review old posts and include any new information, data, or statistics that you feel are relevant. Keep in mind that different types of content require different levels of freshness and therefore it is imperative that you give this aspect of on-page SEO a lot of thought. Although daily posting is highly recommended, try to post at least twice a week if you are busy. While Google gives preferential treatment to content that falls under the breaking news category, it is absolutely crucial that there is no duplicate content on your site. Here’s what Google’s Matt Cutts has to say about content freshness

Use alternative tags

Alternative beacons play a crucial role in serving the visually impaired or people with slower internet connections. Providing a description of the images on your web page can not only help this user demographic, but can also help search engines determine the intent of the image. It can also help improve your website ranking.

Additionally, Google Images also indexes images based on their alt tag descriptions. This is why you should use alt tags to increase organic traffic to your websites.

URL structure

Short URLs are your best bet when it comes to on-page SEO best practices. Since Google prioritizes the first three to five words of a URL, it makes sense to include the main keyword near the start of a URL. URLs should have a neat structure with lowercase letters and hyphens rather than underscores between words. Although ID numbers and codes are a common component of URLs, they are best avoided. Using descriptive words to tell search engines and users what the page is about is a better option. On top of that, good interconnection within a website is another often overlooked way to drive more web traffic while also signaling to Google the ingenuity and intent of your page content. Remember to use keyword rich links and include at least two to five in each post. Here’s a video from Google’s Matt Cutts saying it’s nice to have keywords in your URLs, but the position of the keywords in the URLs isn’t a big factor.

Content audit

While creating new content is always a priority for websites, it’s also important to ensure that existing content is audited at regular intervals. A content audit checklist should be created that includes things like keyword intensity, updating information to the last few hours, assessing whether the content is driving organic traffic, etc.

Content audits are imperative for websites to maintain an optimized SEO strategy implementation, as old web pages with poor content can drastically reduce a website’s overall traffic. Regular content audits help websites determine exactly what kind of ROI their content is generating so that future on-page SEO strategies can be planned in a much more specific and refined manner.

User engagement

If users aren’t interacting with your website, all of your efforts are wasted. The main goal of any SEO strategy is to make sure that users don’t bounce off your website and stay and engage with your content. It all comes down to the quality and relevance of the content presented to users.

User engagement also involves user retention, which is possible through on-page SEO techniques such as content optimization, internal and external linking, and site speed optimization.


On-page SEO helps you build a loyal reader / customer / visitor base with lots of repeat visits. This way, not only will the news of your unique UX offering spread, but you will also be able to climb to the top of Google’s SERPs for important search keywords and stay there. If you’re still hungry for the latest in the world of digital marketing, check back here often.

How can I improve my page SEO score?

Get to work on titles and metas.
2. Optimize your image alt tags.
3. Optimize for the right keywords.
4. Create content — a lot of it.
5. Optimize your site for speed.
6. Create a strong internal linking profile.
7. Make your site mobile responsive.

What is on page SEO techniques?

On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

What is a good SEO score?

The score that you should be aiming for is anywhere from 31 – 40. Improving your domain authority score from 30 to 40 is way easier than improving it from 70 to 80. The important thing that you need to remember about domain authority is that it’s a metric that is alive.

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