Almost all marketers turn to reliable lead generation tools to find more buyers and make more sales.

Lead generation isn’t just about getting customers to visit your website, it’s about getting them to take the desired action – i.e. paying you or buying what you have to offer.

In the world of marketing, lead generation refers to collecting information from your visitors so that you can convert them into loyal buyers.

It might seem like an easy task on paper, but it can be quite tricky unless you have the right lead generation tool.

In this article, we’ll highlight some of the best lead generation tools to help you grow your business.

What is lead generation?

Lead generation is the process of initiating and capturing consumers’ interest in any product or service and nurturing them until they voluntarily share their contact information or prospects.

What Makes a Good Lead Generation Tool?

A great lead generation tool is basically software that makes it easy to capture qualified leads without having to do a lot of coding. Therefore, usability is always important, and you should also look for integration when you need to share data between different tools (for example, exporting landing page data to Google Analytics).

Above all, however, you need to make sure that a lead generation tool helps you achieve goals without which you couldn’t – or at the very least, helps you achieve them faster, in greater volume. or more cost effectively.

Price is always important, of course, and you want to make sure you get the features you need with minimal investment. Be aware that software vendors often limit functionality or use at different prices. So it will often cost you more to use a tool for 100,000 leads than 10,000, and more for five team members than one, for example.

So make sure you understand how pricing works and estimate what your future expenses will be as your business grows.

What types of lead generation tools are we looking at in this article?

Modern businesses need to generate leads from more channels than ever before, which means there are a large number of tools in different categories, for example: inbound, outbound, email marketing, etc. That is why I will divide this article into the following categories:

  • On-Page Lead Generation Tools – To help you capture leads on your website.
  • Inbound Lead Generation Tools – To help you attract more leads to your website and other channels.
  • Outbound Lead Generation Tools – To help you identify leads and send messages through outbound channels (emails, calls, etc.)
  • CRO Tools to Maximize Leads – This can increase the percentage of users who become more valuable leads.
  • Email Marketing Tools – To help you generate and nurture leads throughout the customer journey.
  • Search Marketing Tools – To increase paid and organic search traffic and generate more leads to the site.
  • Marketing management tools: to measure performance, maximize lead generation and improve lead quality.

In each of these categories, I’ll recommend the best lead generation tools we’ve used over the years and explain why they’re worth trying. All of the tools on this list have helped us evolve our own lead generation strategy, and while none of them are perfect, they can all shake things up if you know how to use them.

Best Lead Generation software in 2022

In this first section, we take a look at the tools you can use to generate leads from visitors who are currently on your website. You have already invested in attracting these visitors to your site and these are the tools that will turn them into real prospects.


Prices start from $149 per month.

Driftrock brings together a comprehensive collection of lead generation tools under one roof to help you capture, track, validate, and manage leads from your website, chat, as well as third-party sources like Facebook, Google, LinkedIn, and TikTok.

Driftrock makes it easy to create high-converting lead generation forms for your website, such as online forms, banners, activated modal forms, and landing pages.

As you would expect from a lead capture tool, you can send leads to your CRM, email systems, or Google Analytics with integrations to all the major tools. What makes the forms on the Driftrock website special is that (if the user consents) it can also capture Google Analytics tracking with each potential customer. This way, you can follow leads from the exact source, medium, campaign, content, or keyword to a conversion.

You can connect more than 20 potential customer sources to Driftrock or create your own website forms. Driftrock provides integrations to leading CRM, messaging and analytics platforms.

A handy feature built in with Driftrock is lead validation. You can check if the email, phone, and address fields are valid to avoid wasting the sales team’s time and optimize for better quality leads.

2. Optinmonster

Prices start from $19/month

Pop-ups are still a controversial topic in online marketing and design, but they can have a positive impact when done right. Sometimes we implement exit intent pop-ups that only fire when a user shows signs of leaving the page. The idea is that they are less intrusive than normal pop-ups and give you one last chance to turn a visitor into a potential customer.

When we decide that pop-ups are the way to go, Optinmonster is the tool we use. This makes them easy to implement on any page and you can create A / B tests to improve performance.

3. HubSpot

Prices: Free

HubSpot’s lead generation tools not only help you generate leads, but also convert visitors into buyers.

Outstanding Features:

1) An intelligent system that targets qualified prospects

2) Find out who your potential customers are and what they are doing. Records the activity of your potential customer. The moment a potential client submits a form, you get information from all over the web, including their social profiles and where they work.

3) You also get information on how they got to your website, what they saw before even filling out your form

4) Since your prospect’s behavior is stored in the CRM, your sales rep already has the context when you contact them.

4. Sumo

Prices: Free up to 200 subscribers. Then they have monthly and yearly plans.

Sumo is a popular tool for converting your visitors into email subscribers! Some of the biggest brands, including Airbnb, Entrepreneur, trust him. Why do you have to stay behind?

Main Features:

1) Strategically plan pop-ups, welcome mats, smart bars, slide-out pop-ups, heat maps, etc. This encourages visitors to wait much longer.

2) Integration with major email services including Campaign Monitor, Zapier, Constant Contact, MailChimp, etc.

5. Hello Bar

Price paid. $ 4.95 per month for 100 clicks, $ 12.95 for 500 clicks per month, and $ 29.95 for 2500 clicks per month.

Hello Bar is extremely easy to use lead generation software that can dramatically increase your website visitors time and take whatever action you want. Apparently Derek Halpern gained an additional 1,180 email subscribers in 30 days using the launch bar!

Main Features:

1) Send traffic to a landing page

2) Increase followers and likes on social networks.

6. Unbounce

Prices start from $79/month

Unbounce is probably the first name that comes to mind for landing page builders. With one of the best drag-and-drop builders in the game, Unbounce may not be a beginner’s tool, but it is one of the most advanced builders you’ll find.

Unbounce is more than creating beautiful landing pages. It puts all the emphasis on the landing pages that convert, the whole point of creating them in the first place. With A / B testing support, Google Ads integration, and visitor stats, Unbounce is arguably the best all-around builder.

7. Intercom

Despite a limited number of functions, Intercom has several use cases. Its messaging and chat feature on the site can be very helpful.

You can use it to interact with your visitors and collect their information while answering their questions to convert them into buyers.

The application allows users to analyze visitor behavior in the application or on the site and configure triggers to facilitate support, retention and onboarding.

The cheapest plan starts at $ 39 per month, but the most expensive plan, which includes a few extra features, costs $ 999 per month.

8. Mailchimp

MailChimp is among the most popular and used email marketing tools. It’s free; however, expect to spend around $ 10 per month to get access to all the features.

It is a perfect lead generation tool for users looking to reach more people without spending a lot of time or money. Plus, it’s fast and affordable.

The software has a unique and intuitive drag-and-drop application that makes it easy to create emails that can be sent to thousands of users.


See, you can’t make money without leads – qualified leads who want to buy what you’re selling.

Lead generation services allow your sales team to stop playing both sides and just focus on selling.

Let this guide be the easiest way to find what you need in the sea of lead generation providers to choose from.

Because no matter the size of your industry or business, we are confident that using this methodology can help you find exactly what you are looking for.

What is lead generation optimization?

Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. … Collecting new leads allows the businesses to educate and nurture prospective customers through email marketing, before reaching out to qualified leads directly via salespeople.

What is lead generation services?

Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. … The higher quality leads you direct your sales team to, the more of those leads will result in sales.

Can you craft leads?

In the crafting menu, you should see a crafting area that is made up of a 3×3 crafting grid. To make a lead, place 4 string and 1 slimeball in the 3×3 crafting grid. … This is the Minecraft crafting recipe for a lead.

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