Selling online courses and membership sites is a viable business venture for people of all walks of life. Whether you are a business owner looking to launch a digital product line, a great expert looking to share knowledge, or a budding entrepreneur after a hustle and bustle, creating an online course is worth considering.

In light of this, today we’re taking a look at two platforms that could help you along your online course building journey: Kajabi and ClickFunnels.

In this in-depth review, we’ll take a look at how their features, customer support, and pricing are maintained to help you decide if any of the platforms are a worthwhile addition to your toolkit.

There’s a lot to cover, so let’s get right to the point.

Kajabi vs ClickFunnels

It’s worth noting right off the bat that Kajabi and ClickFunnels focus on different things with some overlap.

Kajabi is primarily an online course building platform with lots of marketing features to optimize your sales funnel.

ClickFunnels, on the other hand, is primarily a sales and marketing funnel software that also offers online membership and course building features.

What is Kajabi

Kajabi has been around since 2014. This platform allows users to create online courses, sell subscriptions and memberships, and market digital products.

Kajabi homepage

His motto, however, suggests that Kajabi isn’t just concerned with creating online courses. It says “Online Business Made Easy”, which refers to Kajabi’s impressive set of features, including:

  • Website creation
  • Management and processing of customer payments
  • Create pipelines
  • Analytic
  • Email advertising

That’s not all, but it’s definitely a good place to start! Over 40,000 entrepreneurs use Kajabi to manage many aspects of their online business.

What is ClickFunnels

Like Kajabi, ClickFunnels was founded in 2014. It is closely associated with Russell Brunson, a well-known marketer and entrepreneur. The software was created to help business owners create better sales funnels in less time. In general, the main selling point of ClickFunnels is that it allows businesses to maximize their profits and growth because with more leads it will generate more sales, impressions and revenue.

ClickFunnels homepage

ClickFunnels therefore builds on the sales principles that the founders believe in and helps you replicate their system to grow your customer base. As I said earlier, ClickFunnels primarily focuses on sales and pipelines, with the creation of online courses and online subscriptions added to the mix as a plug-in.

At the time of writing, the ClickFunnels website reported an impressive 108,700 users.

Kajabi vs Clickfunnels: Differences

Kajabi is an all-in-one online business platform specially designed to create, market and sell digital products like online courses, membership sites, etc. Clickfunnels can be used to sell physical and digital products.

In other words, the difference between the two is that Kajabi is designed for a smaller audience of course creators, whereas

Any type of online business can use Clickfunnels for their marketing efforts.

The two platforms offer different products and services.

In this comparison, we will focus on Kajabi vs Clickfunnels in terms of marketing potential and see how each compares to the other.

We’ll cover the best marketing tools for each platform, including emails, pipelines, sales features, and more.

At the end we will give our verdict on which one is better between Clickfunnels vs Kajabi.

Clickfunnels vs Kajabi: Features Compared

As you can see, Clickfunnels and Kajabi have many similarities and characteristics in common, such as landing page builders, pipeline builders, CRM systems, and email automation tools.

Both platforms focus on product merchandising and creating complex sequences to capture and convert leads.

However, the two platforms have some important differences. Let’s compare each platform by category.

Overall Interface

First of all, Kajabi and Clicfunnels are very easy to use. Both platforms have a simple drag and drop editor that does not require any technical knowledge for its use. When it comes to website builder tools, we really like a simple visual editor because it makes things a lot more intuitive and easier to manage.

Both platforms also offer a wide range of pre-designed templates that can be customized for a unique look.

Kajabi generally has more features than Clickfunnels because it has a website builder tool and an online course builder tool. In fact, the online course tool is probably the most distinctive feature of Kajabis.

However, since Clickfunnels is not designed to be a website builder tool, this is not necessarily a disadvantage for the platform. After all, it wouldn’t be fair to fault Clickfunnels for not doing something it wasn’t designed to do.

Sales Featutes


The pipeline generator and sales funnels are the core functionality of Clickfunnels and one of the core features of Kajabi. Kajabi’s sales funnel tools are called “pipelines”.

Pipeline Builder uses a simple drag and drop editor where you can change the layout and placement of individual elements.

Choose from one of the pre-built pipeline templates that contain templates for promotions, sales pages, reports, and more.

Once you’ve set up the basic structure of your pipeline and sales funnels, you can populate the information with text, images, videos, files, and more.

With a good understanding of the platform, you can set up and run a full set of pages in just a few hours. Kajabi’s pipeline builder gives you the flexibility to add as many pages as you want and set up email marketing automations based on the customer’s status as visitors or active users.


Clickfunnels’ version of pipelines is called Actionetics. This email marketing solution has a number of awesome features that make managing and accessing your contact list easy and intuitive.

Actionetics is an integrated platform that brings together all the social data of your contacts so that you can run marketing campaigns. via your sales funnels.

Actionetics allows you to segment your listings by geographic location, gender, age, and their status as visitors or customers. Segmentation of your lists allows you to run separate marketing campaigns for different users to maximize your reach and ROI.

Actionetics allows you to create a personalized journey for each customer with its strong set of sequences and triggers.

With Actionetics, you can set up some pretty neat email automation sequences. For example, you can set up automations to sell a feature to a customer when they buy a product or send them a promotional offer when they subscribe to your email list.

You can also automate upselling by age group or geographic location if you notice that a particular product performs well in a particular demographic. Clickfunnels Actionetics is a great way to keep customers up to date with new product launches or promotional offers.

Affiliate Marketing

Influencers can build trust with audiences like no one else, which is why it’s essential to turn customers into brand ambassadors who can promote your product for you. Affiliate programs are a great way to reward loyalty. We will take a look.


You can start running your own affiliate programs with the Kajabi Growth Plan.

Here you can:

  • Set up an affiliate marketing system with sharing links that last 30 days or until the cache is cleared. This means that if the customer purchases within 30 days of clicking the link, your affiliate still receives credit for the sale.
  • Manage files and affiliate accounts.
  • Calculate and pay winnings automatically.
  • Decide what percentage of the sale you credit per affiliate user.

You will have access to an Affiliate Dashboard, where you can track the performance of your affiliates, including the total number of clicks on affiliate engagement links, form submissions, conversions, and overall conversion rate. From this same panel, you can also advertise to all affiliates, who automatically send emails to partners.

Also, the Kajabi affiliate registration cannot be customized. However, there is a workaround – you can create a custom landing page using Kajabi’s page builder to display your onboarding content. You can then include your affiliate sign-up link to capture sign-ups and provide a complete branding experience.


The ClickFunnels affiliate program is called Backpack. It differs from the Kajabi affiliate marketing program by the use of a system of “sticky cookies”. This means that Affiliate IDs remain associated with a customer beyond the affiliate’s initial purchase. If the customer purchases another product in the future, your affiliate earns an additional commission. Needless to say, this is a great way to motivate affiliates to double their sales.

Like Kajabi, you can find out how much affiliates are earning. You can create as many commission plans as you want for multiple products, allowing you to reward top performing affiliates with more profitable programs. You can also create two tier affiliate programs, where if your affiliate convinces another user to sell for you as well, the first affiliate also earns a small extra commission for those sales.

You can even provide the affiliate area with banners, ads, sample emails, details, and more, making it easy to give affiliates everything they need to be up and running. You can even run affiliate contests and encourage them to compete on sales! Unfortunately, these are options that Kajabi does not offer.

When it comes to affiliate programs, ClickFunnels has spent a lot more time than Kajabi. Maybe this is because ClickFunnels is using affiliate marketing and making a lot of profit by selling through influencers.


Kajabi and ClickFunnels allow you to build sales channels that make it easy to capture leads and convert sales. It’s no wonder that this is a basic feature offered by ClickFunnels.

With that said, let’s take a look at how the two platforms stack up against each other.


Kajabi lets you create automated sales and marketing funnels with its visual funnel editor. This tool connects landing pages, email campaigns, and product pages to refine the customer journey from their first interaction with your brand to a sale.

The basic components of Kajabi’s sales and marketing channels include:

  • Landing pages
  • Email campaigns
  • Offers

Kajabi provides pre-built pipeline plans with landing pages and email copy. You can also build pipelines from scratch using the visual editor. On the pipeline personalization screen, you can add landing pages and emails and rearrange your pages.

With automations, you can decide when the next step should be taken. For example, when a user subscribes to your email newsletter, you can activate an automated welcome email. On Kajabi’s higher payment plans, you also get advanced automation where you can specify conditions.


Even with the cheapest ClickFunnels plan, you can create up to 20 funnels and 100 pages, which is much more than the three pipelines that Kajabi offers with its lowest plan.

As briefly mentioned, you can create funnels for any purpose. Start by defining the goal of your sales funnel. You can choose goals like collecting emails, selling your product, hosting webinars, launching new products, selling subscriptions, etc.

You can then choose from hundreds of funnel designs. Here, ClickFunnels really shines compared to Kajabi, as they provide a much wider range of shots for a wider range of purposes. These models are included in your basic package, but you can find premium models on ClickFunnels Marketplace (up to $ 147).

Your funnel steps are outlined in an easy-to-read sidebar. From there, you can add new stages, including things like sales pages, webinar pages, memberships, order forms, order confirmations, thank you pages, upsells, cross-sell, etc.

ClickFunnels also shows how many customers have completed each step of the funnel, making it easy to see where you may have lost customers so you can better optimize for conversions.

Another cool feature is that you can add “hits” to your order confirmation pages. This allows you to sell a product (just one) at checkout.

You can also add conditions to each step, allowing granular control of your funnels and even creating conditions and follow-up steps for each clickable element of the web page.

While you can build simple pipelines with Kajabi, ClickFunnels dominates up-selling and cross-selling, offering magnetic leads, follow-ups, and more. Not to mention ClickFunnels’ most advanced pipeline editor, detailed statistics, a more comprehensive selection of pipeline plans, and granular control over where each link is located in the pipeline. For all these reasons, ClickFunnels wins this round.

Customer Support

When investing in new software for your business, it is comforting to know that there is a support team available in case something goes wrong. So how can you get in touch with Kajabi and ClickFunnels, and what self-help supports are available?


The ajabi online help center is extensive. Here you can learn more about its features and find guides on how to start, sell, launch products, etc. In addition to this, Kajabi frequently hosts webinars and online events to supplement this documentation.

For those who really want to immerse themselves in all that Kajabi has to offer, take a look at Kajabi University. This is a free resource that includes many courses and lessons that provide detailed and practical information on how to get the most out of Kajabi.

Alternatively, if you want to contact Kajabi’s customer support team, you can do so through live chat and email. With the basic package, Kajabi’s support staff are active between 6 a.m. H and 5 p.m. Pacific time. With the Pro plan, unlock 24/7 support!


If you need help with ClickFunnels, you can check out their online self-help documentation as well as the founder’s podcast and blog to learn more about their marketing techniques. However, the ClickFunnels support material is sufficient but fairly basic, and some articles written more than three years ago have been publicly voted “unnecessary”.

At this point, let’s also take a brief look at the ClickFunnels website. Compared to Kajabi, it’s fair to say that getting information from the homepage itself is problematic. You have to scroll endlessly to find CTA buttons, headlines, and snippets that grab your attention. He talks extensively about ClickFunnels’ sales strategy before revealing what features it actually offers.

With that said, as of January 2022, you can now access live chat if you are a customer. It is available between 8 am. and 8 p.m. EST, and it promises an average response time of less than 20 minutes.

Kajabi gets the win here thanks to his free and in-depth resources included at Kajabi University. In general, Kajabi’s self-help materials are presented in a simpler and more transparent way, with more emphasis on your business needs. Kajabi also offers 24/7 support at its highest level, which ClickFunnels lacks.


Both Kajabi and ClickFunnels charge monthly fees, which begs the question: which platform offers the best value for money?


Kajabi offers three pricing plans. All plans give you access to unlimited landing pages and marketing emails, Kajabi University, webinars, models, and more. You can try the product free for 14 days and save 20% if you opt for annual billing.

The Basic plan will set you back $ 149 per month and makes it easy for a user and website administrator. You can sell a total of three products and three pipelines and work with 10,000 contacts and 1,000 active members.

For $ 199 per month, the Growth Plan significantly expands the functionality of the Basic plan. Here you can sell 15 products, create 15 pipelines, store 25,000 contacts, and host 10,000 active members. You can also register up to 10 admin users and create advanced automations (instead of using only “when … then” automations, you can now add condition filters such as “only if”).

Kajabi’s most expensive Pro plan will set you back $ 399 per month and allow you to build a full online school with up to three separate websites. You can register 25 administrator users, create 100 products and pipelines, and manage 100,000 contacts and 20,000 active members. You can also use Kajabi’s code editor to fully customize your website as you like.


The price of ClickFunnels is quite high. But, before you give up your hard earned money, you can try it out with its 14 day free trial. ClickFunnels offers three pricing plans.

The ClickFunnels plan costs $ 97 per month, for which you can create up to 20 funnels, register another subuser, use up to three payment gateway integrations, connect up to three domains, and receive chat support. .

The ClickFunnels Platinum plan will set you back $ 297 per month and that’s what the site tries to sell the most. It lets you create unlimited funnels and pages, register up to three sub-users, use up to nine payment gateway integrations, connect nine domains, access priority support, and more.

The TwoCommaClub plan is extensively priced at $ 2,497 per month. Yes, you read that right! You can register 10 users, access 27 payment gateways, and connect 27 domains in this plan. Also unlock VIP phone support and receive bonus content from FunnelFlix.

Kajabi is suitable for established organizations looking to branch out or content creators looking to build comprehensive online schools. Due to its transparency and the variety of features it offers for the money, Kajabi wins.

Kajabi vs ClickFunnels: Pros and Cons

We take a detailed look at Kajabi vs ClickFunnels. But at the end of the day, you’ll need to assess whether your strengths match your goals and whether your downsides will hold you back.

So here is a quick list of benefits for each provider.

Kajabi Pros

  • Kajabi’s membership and course site builder is powerful. You can add notes, there are plenty of layout options, and Kajabi’s templates make it easy to structure your content.
  • There is no limit to video hosting or bandwidth.
  • You have access to a visual sales pipeline editor that allows you to create complex sales campaigns.
  • You can create a blog next to your course website.
  • You have access to integrated marketing features.
  • You can start a solid affiliate marketing program.
  • 24/7 support is available via live chat on Growth Plan (and above).
  • You can create community zones for students.
  • Kajabi University offers in-depth self-help courses.
  • Students can access their content through the Kajabi mobile app

Kajabi Cons

  • Kajabi is quite expensive if you are primarily looking for an online course building platform. For example, on the basic plan you are limited to three products and miss out on features like affiliate marketing.
  • Email marketing is still a bit basic in general, so you can integrate it with a more advanced marketing automation tool.
  • Kajabi does not allow you to create course completion certificates or advanced quiz options.
  • You cannot sell physical products.

ClickFunnels Pros

  • The affiliate programs that you can launch with ClickFunnels are incredibly sophisticated.
  • You can create many sales funnels with automations and follow-ups.
  • More detailed statistics are available for your entire sales funnel.
  • You have access to a wealth of content from FunnelFlix if you want to learn this style of marketing, especially with the Platinum plan.
  • You have access to live chat support with an average response time of 20 minutes.
  • ClickFunnels is very easy to use.

ClickFunnels Cons

  • The price of ClickFunnels is very high; For the money, ClickFunnels’ more expensive plans don’t seem to unlock enough extra features to make it worth your while.
  • The number of administrator users that you can register is quite limited.
  • There is no built-in email marketing.
  • The ClickFunnels site is not very transparent and browsing is a nightmare. If you’re not there to teach Russel Brunson, you’ll be scrolling through endless content without learning much about the software itself.
  • The features for creating ClickFunnels membership sites and courses are very basic and rigid.
  • Users have downgraded some of the ClickFunnels self-help articles.

Kajabi vs ClickFunnels: The final verdict

There are many reasons why one would want to compare Kajabi vs Clickfunnels.

They both have a rich set of marketing and automation tools and both are fantastic platforms for marketing your physical products digitally.

In short, Kajabi is more focused on creating online business content and websites, while Clickfunnels is a smaller tool specifically focused on automation and marketing processes. Both platforms excel at what they are designed to do, so neither can be said to be the best option for businesses, strictly speaking.

This means you can run the front end of your sales funnels and marketing channels using Clikcfunnels while relying on Kajabi for the foundation and structure of the website and course listings.

Whichever option you choose, Clickfunnels and Kajabi are powerful platforms that can help your online business grow.

Does Clickfunnels work with Kajabi?

Kajabi now integrates with ClickFunnels – build your sales funnel. We are happy to announce that the integration of Kajabi with ClickFunnels has arrived!

Is Kajabi a funnel builder?

As you can see, Kajabi and Clickfunnels have extremely similar functionality. They offer website builders, prebuilt sales funnels, CRM systems, and email marketing automation tools, making it an all-in-one sales funnel tool.

Is ClickFunnels worth the money?

ClickFunnels is a comprehensive marketing tool that allows you to market and sell your products almost automatically. It has a tool and integration for almost anything you need. Yes it’s expensive but you get what you pay for. It is 100% worth it.

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