Create traffic and grab people’s attention by simply sharing and selecting the images you like. Here’s how to go viral on Pinterest.
Do you want to get more followers on Pinterest?
Do you want to be discovered by the thousands of people searching on Pinterest for new things to buy and share EVERY DAY?
If you said YES, this article is for you.
You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?
Well, these tips boil down to the basics to show you how easy it is to quickly grow your Pinterest presence.
How To Get More Pinterest Followers
1. Post original content (pins)
Did you know that 80% of posts on Pinterest are repins?
This means that posting original content is a great way to stand out. For example, you can publish:
- Original images
- Content you find online
- Funny photos
- In my experience, infographics stand out the most.
An infographic I posted on my Pinterest page has been viewed over 1,200 times. My other posts had between 200 and 700 repins.
2. Repaint other people’s content
It’s hard to find enough posts if you only pin your own content.
Repeating other people’s content should also be an integral part of your Pinterest marketing strategy.
It’s also a great way to get noticed by the original source of the content and get it to follow your page.
And don’t forget to edit your post descriptions – add your own keywords and unique versions of the content.
Did you know that you can find the best Pinterest content to pin (content that’s already proven successful on social media) right on Post Planner?
Yes, and you can set it directly in the app.
3. Know your target audience
Before you start these steps to success, you need to know the target audience for your business.
If you don’t know who you’re trying to reach, your efforts to grow your followers can do more harm than good.
Pinterest first shows your Pins to your followers.
How your followers react to your Pin determines how well the Pinterest algorithm will continue to show your Pin to other users.
If your subscribers aren’t in your content, they won’t engage.
Pinterest will decide your Pin is a dud, and it will die a quick but painful death.
For your business to be successful everywhere, you need to know your customers:
- Their needs.
- Their questions.
- Their problems.
- And the words they use to find answers and solutions.
The words they use to meet their needs or solve their problems are your keywords.
If you have already succeeded, you are in great shape to get started!
4. Fill out your Pinterest profile completely
To keep Pinners following you, make sure your profile is clear about what you’re offering.
- Add your branded profile picture so Pinners users can recognize you.
- Use your name or your business name with niche keywords in your display name.
- Choose a username that is the same as your other social accounts, if possible.
- Write a profile description that shows what your account offers. Don’t forget to include keywords here too!
5. Check your site and add rich pins
To build trust, be sure to claim your website on Pinterest. You will also have access to website analytics and the option to enable Rich Pins.
Your profile picture will appear next to Pins from your site, and a small globe icon will appear next to your website URL on your profile.
To claim your website, you will need to add a meta tag or upload an HTML file into your website’s HTML code.
If you haven’t done this important step yet, learn how on Pinterest help.
Once you’ve claimed your site, you can add rich pins to increase visibility.
Rich Pins are a must-have, as they often include a message for users to follow your account.
6. Follow People
Following 5 to 10 people a day can make a huge difference compared to waiting for people to follow you.
Use this feature to find users who might be interested in following you on Pinterest:
Replace “Your Domain” with your website URL, blog domain or the domains of your competitors.
Here are some people who repinned Post Planner content on Pinterest:
7. Use keywords in descriptions
How you fix images is just as important as what you fix. Therefore, use relevant search terms in your descriptions.
I use the Pinterest search bar to search for images, so I can get an idea of what keywords to use in my Pinterest descriptions.
Remember: your keywords should be terms that people are searching for on Pinterest.
8. Start a Pinterest contest
Contests should be a key part of your Pinterest marketing strategy.
Study these Pinterest tips and guidelines before you begin:
- Remember, Pinterest allows people to discover things that can inspire them.
- Reward quality over quantity.
- Facilitate participation with clear and simple instructions.
- Read our anti-spam measures to make your contest fun and useful.
- Please see our branding guidelines if you are going to reference your reference on Pinterest in any way.
- Suggest that Pinterest sponsor or support you, or the contest.
- Ask people to add Pins from a selection – Let them add whatever they want.
- Get people to define the rules for your contest. You will become famous doing it.
- Run a raffle in which each pin, board, like, or follow represents an entry.
- Encourage spamming behavior, for example by asking participants to comment.
- Ask people to vote with pins, boards, or likes.
- Overdo it: contests can get old quickly.
- Requires a minimum number of pins. One is more than enough.
- Call your contest a “Pin it to Win” contest.
If your business isn’t on Pinterest, you should definitely give it a try! Some companies say this is their most visited social media website.
Whats Next? Are you ready to make some awesome pins that will break the internet?
We can help you with that!
Is it easy to get followers on Pinterest?
Even the most marketing-friendly social media platform is going to require more than hoping and praying for followers. If you want those targeted followers, you’ll have to go after them. Fortunately, they’re pretty easy to find on Pinterest.
How many Pinterest followers do you need to get paid?
Some keen Pinterest users have a million followers and more. You don’t need that many followers to your account to sell to your audience. If you don’t know what to sell, don’t worry. Once you have a few thousand followers, marketers will approach you with offers.
Can you pin too much on Pinterest?
Pinterest doesn’t place a Pin limit on boards, either. Your boards can be as vast as you want, but there are some ways to make them more user-friendly (and thus Pinterest-friendly). Each new Pin you create should only be posted to the most relevant boards. Don’t repin your old Pins to their existing boards, either.