Your blog is a valuable marketing tool, perhaps one of the most valuable marketing tools if you use it correctly, and knowing how to increase blog traffic can do wonders for your business. Your blog is a great way to inspire your customers, generate leads, establish yourself as a trusted voice in the marketplace, and subtly strengthen your brand. Unfortunately, there is a lot of competition and starting a blog that leaves a lasting impact can be easier said than done. Concrete example: I visited three blogs during this first paragraph. Will I remember any of them when I finish writing this article? Doubtful. It’s a crowded platform, but it is possible to reclaim your space and increase your site traffic. And we’ll show you how it’s done. But first, let’s answer a few key questions:
How Much Traffic is Good for a Blog?
There’s a lot to consider before answering this question, and unfortunately it won’t come down to a simple X value. The sad truth is that the traffic you generate from your most viewed blog of all time can coincide with your competitor’s day off. fiercer. Remember that good traffic is more than just the number of page views; Good traffic means that visitors are on your site, learning about your brand, and moving up the sales funnel, albeit slowly. Better to have one qualified prospect viewing your blog than ten unqualified prospects.
You will need to set your own benchmarks to determine blog traffic successes or opportunities. If your blog is new, you will obviously see rapid increases (anything is better than zero), but it may take some time to determine what kind of traffic you can expect on a regular basis. If your blog has been around for a while, you might want to see monthly traffic growth of around 6%. As you continue to blog and more and more people start to notice, you can start to set bigger monthly growth goals for yourself.
Why is it important to increase blog traffic?
Increasing blog traffic not only broadens your site to find interesting leads, it also lets Google and other search engines know that you know what you’re talking about. As Google realizes that your site is an important resource for very specific search terms, you will see your ranking begin to climb. Better rankings mean more traffic, which means more leads, which means more sales.
Is this a big oversimplification of the process? Could be. If it were that easy, everyone would quit their jobs, find some advertisers, and become full-time bloggers. The truth is, SEO blogging is a very complex medium and best practices change and evolve every day. It can be difficult to follow. For this reason, we will always recommend that you have a trusted content marketing agency by your side.
13 foolproof steps to make your blog stand out
Getting people to visit your blog without corruption, deception or witchcraft can be difficult, but not impossible (I mean, we made you read this, right?) There are a few steps you need to take. Every blog you write increases your chances of success.
1. Study your audience
If you want your blog to be read, you need to understand your audience and their needs. You write for them. Your blog should connect with them and give them the knowledge and information they need. Ultimately, if you don’t write with your audience in mind all the time, you are missing the mark and your traffic will show up. (What, do you think we write these blogs for our health?)
2. Develop custom themes
Thematic research can be one of the most difficult steps in this process. Make sure your topic is broad enough to reach a large audience, but specific and focused enough that you don’t have to write a 50,000-word anthology just to cover it. Also, being too broad with the initial blog topics can make things very complicated later on.
3. Study the competition
Before deciding what to write about, it’s important to check what already exists around the topic. Google your keyword and see who’s already ranked. Are you going to go after Wikipedia, CNN, Buzzfeed or a Google property? If so, you might want to go in a different direction. When you start looking at your own competition or sites with comparable domain authorities, you know you are on the right track.
4. Hire an SEO strategist
An experienced and knowledgeable SEO strategist can help you find the right keywords with the right amount of search volume to get your blogs where they need to be SEO oriented. Your organic impulses (social media, email newsletters, etc.) will definitely help, but an SEO strategist can help you create a perfect blog that will be noticed by search engines and increase your authority and profile. General site.
5. Prepare with strategies and content outlines
Well you’ve got your keywords, you’ve got your topic … now what? Before you start writing your blog, it’s time to take some notes on exactly how you want this blog to look. What is your purpose? What questions do you need to answer? How will it be structured? Who is your main competitor on this issue? And what can you offer them that they don’t? Plan your blog from top to bottom making sure you factor in your H2 and H3 (your SEO strategist can help you here). Once your content plan and strategy are in order, it’s time to do the heavy lifting.
6. Create engaging content
This is your chance to shine. Tell the story your audience needs to hear and do it in a way that connects with them and leaves a lasting impression. Your viewers need information, and you need to deliver it better than anyone with a keyboard and internet access. It is a difficult task, without a doubt. But you got it. Pay special attention to voice and tone (and also grammar and spelling, of course). Sites like Grammarly can save lives here. Remember to stick to your content strategy and explain to your reader in your own style.
7. Invest in eye-catching images
You have a few options here. Ultimately, there’s nothing wrong with finding and paying for stock images online, but find out if that’s your best course of action. If you write about your own products, for example, take pictures yourself. If possible, an original, high-quality photograph will always be a key addition to your blog. And for SEO purposes and a better user experience, be sure to pay close attention to your alt text (eg, “A Dozen Pink Frozen Donuts from Kelly’s Bakery” will be much better than “donuts8372.jpg”) .
8. Develop useful functions
Now that your content is ready, what else can you offer your audience in terms of value? Take another look at these competitors and try to find where you can fill in the gaps. Note that a “useful feature” does not necessarily have to be equated with a fancy interactive experience with hours of development. It can be something as simple as a quiz, infographic, or chart to share.
9. Create cross-linking opportunities
Again, you may want to touch your SEO specialist’s ear with this topic. You will need to be very selective and strategic when it comes to internal crosslinking. An effective cross-linking strategy can certainly elevate your overall SEO and analytics. Remember, it is not enough to attract people to your blog; you want them to hang out and see what your site has to offer.
10. Promote through social networks
Obviously, right? When it’s time to start driving real traffic to your blog, why not start with those who have already said they are interested in what you have to say? Its content must be clicked and shared for this purpose. Organic or paid social media posts can be great web traffic engines.
11. Grow your mailing list
Email newsletters can be another effective way to increase your blog traffic. Every blog you write can be the centerpiece of an attractive email campaign. And make sure your website has clear and engaging CTAs where applicable (including your blog) for people to sign up for your email list.
12. Perform routine content audits.
Posting on your blog may seem like the goal, but make no mistake about it. You’ll want to run regular content audits on your site just to see how things are working (you can also hire your SEO specialist in this case). By paying attention to your blog’s organic rankings, you can change and update them to reach an even larger audience.
13. Post regularly
As for what “regularly” means, you will need to make the best decision within your time and resources. For some, that may mean two or three blogs a day. For others, it may mean one or two per month. You don’t want to have big gaps in your posting schedule, but you don’t want to burn out either. Set a schedule that suits your needs and stick to it.
How long does it take for a blog to generate traffic?
Frankly, it depends on many factors: competition for the keyword, backlinks, domain authority, etc. Between social media traffic, email newsletter traffic, and regular site visitors, you might get lucky and see some decent numbers in the first few days. But in reality, it is not sustainable over time. For this reason, your best bet will be to make sure your blog is optimized for search engine traffic. And even if you’ve done everything right, the timeline where you start to see consistent traffic will sadly be measured in months rather than hours or days.
It’s not exactly the level of Field of Dreams, but rest assured, if you build it, they will come … even if some of the ones that come are not rated (and yes, I forgot those first three blogs that I mentioned above). The bottom line? Just keep doing what’s best for your audience and your website – create valuable, strategic content and never give up (and it doesn’t hurt to partner with an experienced content marketing agency, either. ). So while it may seem impossible to increase blog traffic, you just need to know that it can be done.