If you are a business owner and want to drive growth, you should use smart tags.

By using Optinmonster, you can easily customize your marketing campaigns with dynamic smart content to increase your engagement and website sales.

It is one of the most powerful tools that a webmaster (site owner) can use to generate more conversions and sales. And, in this article, we’ll show you how to use smart tags in your OptinMonster campaigns.

Lets get to know about it

What are Smart Tags

Smart tags are nothing more than a small combination of code that can be used to add relevant information to your campaign or forms or wherever you want to use it.

Smart tags look like this:

{smart tag}

For example, you are promoting a campaign for a limited time and you want to automatically display a visitor’s name or the day of the week.

What is Optin Monster

OptinMonster is a premium lead generation tool that allows you to create different types of campaigns, pop-ups or subscription forms for your site to generate more leads, sales and subscribers. It was founded by Syed Balkhi in 2013.

How to Set Up Smart Tags in OptinMonster?

OptinMonster makes it easy to add smart tags to your website. But before you start, you will need a premium OptinMonster subscription.

You can easily add smart tags to your website with just a few simple steps. We will start!

Step 1: create a campaign

  • First, you need to create a campaign (like registration forms)
  • After that, you can add or edit any text element.
Create New Campaign

Next, choose the template you will need to create a coupon pop-up campaign.

Once you’ve selected a template, give your campaign a name and select a website where you want to add it.

Step 2: choose a predefined smart tag

  • In this step, you need to choose the predefined smart tag for your campaigns. To do this, select the braces button {} in the text editor.
  • Once you’ve selected the {} braces, it will automatically show you the smart tags you can use.
choose the Smart Tag in Optinmonster

Step 3: Save your changes

  • Once you have completed all the steps mentioned above, don’t forget to save your changes.
  • Congratulations, your campaign is live and the smart tag has replaced dynamic content.
Smart Tag Campaign


Smart tags are the best way to better organize things and drive growth for your online business.

I recommend that you start using smart tags in your campaigns right now.

Hope this article has been helpful to you. If you’ve added a value, don’t forget to share it with your friends and other social media channels. As always, you can leave your question in the comment section below.

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Hello, I’m Arikesavan. I write about SEO, Marketing, Digital Products and Review. I’ve been helping businesses grow online for over 10 years. I’m passionate about helping businesses reach their full potential and I love seeing the results of my work. If you’re looking for help with your online presence, I’d love to chat with you.

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