To be a fashion blogger, you need to know a lot about fashion. If you don’t have a lot of ideas about fashion or fashion design, you can opt for courses like a degree in fashion design or a bachelor’s degree in fashion and clothing design, where you can learn all about fashion. fashion and fashion design, then start your own blog with a job or own shop. It’s always good to have a backup. Here is a detailed article on How to Become a Fashion Designer to help you on your journey.
Starting a blog is pretty straightforward, the hardest part is increasing your reach and getting it published in front of your potential audience. In this blog post, I will talk about how to start a fashion blog and ways to make it famous.
Now that you are motivated and inspired, let’s dive into the world of blogging – fashion blogging.
Begin By Selecting Your Area of Expertise
“Fashion” is a general term used to describe many types of clothing and accessories. Before you begin, it is essential to select your area of expertise. It should be more detailed than blogging aimed at men, women, teens, or children, but should instead focus on a specific niche in the industry. The area of expertise you select will be used to help you create your marketing strategy, your website URL, and your website layout. For example, you can select:
- Moms who need to be stylish but comfortable.
- Women over 40 who want to wear the latest fashion, while still looking appropriate for their age.
- Buying fashion on a budget.
- The latest trends in haute couture and designers.
- DIY fashion.
- Mix vintage with modern.
- Local stores and great shopping tips.
- Unique Accessories – You can focus on one accessory such as jewelry, shoes, or bags, or focus on multiple accessories.
- Men who need to dress professionally during the day, but want to dress more casually or more fashionable at night.
- Themed clothing and accessories such as superheroes or sports center.
Pick A Unique Yet Memorable Name
Now that you know your area of expertise, it’s time to pick a unique yet memorable website URL. While some blogs choose to infuse their URLs with relevant keywords, this is less of a problem for your fashion blog. It’s not that keywords aren’t relevant, just that keywords in fashion come and go faster than in most industries, and you don’t want your blog name to have the looks dated.
Instead, focus on a name that is fun, unique, and memorable. Choose a series of 2-4 words that are easy to remember and not too difficult to spell. You can include your name or a series of words that sound good together.
Make It Look Amazing
There are many things to consider before you start writing your fashion blog, and next on the list is to make it look amazing. Fashion is all about appearance, so it is essential that you make your blog look amazing. Whether you choose a template in WordPress or have your website custom designed, it should look clean, sharp, modern, and elegant.
Besides graphic design, make sure you have a method to access worthy images from your fashion blog. To do this, you may need to contact local designers and boutiques, as well as national and global brands, for royalty-free images. Just make sure you have copyright permission for the photos you post on your blog. If you like photography, you can choose to take your own photos. In fact, many fashion bloggers use themselves as the primary role model for the fashions they blog about.
Create Your Marketing Strategy
As in any business, it is essential to create a marketing strategy. There are many methods by which you can market your fashion blog, so you will first need to determine which methods you will manage yourself and which you will outsource. While your main goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic to your website. When creating your marketing strategy, consider online marketing strategies such as:
- Social media marketing
- Mobile marketing
- Junk mail
- Fashion Monthly Newsletters
- Pay per click campaigns
- Guest blogging on relevant, but not competitive blogs
- Paid advertising in online publications
- Website optimization
- Networks both online and offline
These are just a few marketing strategies to consider. Make sure you place a high value on social marketing because fashion blog images work well on social media platforms. On top of that, social media and blogging make up 23% of the time people spend online and over 80% of all frequent US social media and blogging.
How To Make Your Fashion Blog Successful
To be successful with your fashion blog, you must find a way to make it financially profitable. The general rule of thumb is that the more traffic you get to your website, the more profitable it will be, but how you monetize your blog is also essential. Consider monetizing your website using the following methods:
Allow creators and stores to place paid ads on your blog.
Charge designers and boutiques to blog about their clothing and accessories.
Partner with designers and stores to sell the items you blog about on their website.
Add Google AdSense or something like that.
A successful fashion blog is one that generates a steady stream of income. Just make sure your blog isn’t about sales, but rather fun, informative.
Other than that, there are always things like event promotion, event coverage, and brand advertising, where you approach brands and convince them to advertise on your blog and they pay you a certain amount for it.
As a guarantee of the social media marketing you do for your brand, you can also run influencer promotions if your page gets a significant number of followers.
If you have any questions regarding any part of this blog and anything blogging related, you can comment on your questions or contact us on social media.