When it comes to website success, what you see is what you get. While engaging text, blogging, and social media content can help differentiate your brand from the competition, the visual appeal of your site is the first thing people see when they follow backlinks or click on them. search engine results.

Recent research has revealed that it takes only 2.6 seconds for users to focus on a specific area of ​​your website. Plus, it only takes 0.05 seconds for visitors to get an overall first impression of your site, which means you only have one chance to change your mind or reinforce that impression, and it works. produced within the first three seconds of arrival.

Therefore, it is essential to create web pages that are both aesthetically appealing and contextually relevant. For large businesses, this often means hiring dedicated graphic designers to develop eye-catching designs and consistently implement them on web pages, but SMB budgets may not support this type of expense.

What is the best free graphic design software?

If your research is problematic, your images aren’t convincing, your text is hard to read, and your color scheme hurts your eyes, you need a simple solution.

Free graphic design software provides the ability to customize the look of your site without spending a lot of money. But with so many options available, which one is best for your business?

Two big factors influence this result: your current graphics capabilities and your potential use case. For example, if you’re new to graphics tools, look for a solution that is simple, streamlined, and does most of the work behind the scenes. If you have a graphic design background or a natural inclination, tools with more robust customization and control may be more suitable.

If you’re planning to revamp your entire site with new colors, images, logos, and menus, you’ll need a complete solution that offers this level of control. If you’re starting out with small changes in color palette or image quality, this type of granular adjustment isn’t necessary.

So which software tool is best for your business? Here are some of the best free graphic design tools, and some of the pros and cons of each.

The Best Free Graphic Design Software for Marketers and Beginners

1. Adobe Ilustrator

Still the leading vector option

If you’re working with vectors and you need the best, you’d better face the facts – Adobe Illustrator is what you need. It’s been around forever and is ideal for anyone who needs the power and versatility to create everything from simple logos and icons to detailed multi-layered illustrations that will gracefully scale to any size.

The latest Illustrator update supports Apple Silicon so it can run at full speed on the latest Mac M1s and also adds the ability to rotate the canvas view to make your life easier when working with complicated and detailed projects. . . .

The new iPad app means you can also start working on a project on your iPad to have all the basics in place, then move your work to the desktop to adjust. Of course, Illustrator requires a Creative Cloud membership, which may put some people off, but many creatives will agree it’s worth it.

2. Affinity Designer

The best alternative to Illustrator

As a replacement for DrawPlus X8, Affinity Designer is not a redesign and was built from scratch during a five-year development project by Serif.

Specifically aimed at professional designers and the way they work, this software can handle a wide range of design tasks including web, branding, concept art, typography, and even pattern repeating, just like you. You may need it in ceramics , wallpaper or upholstery.

The inherent functionality of the cloud also makes it a good choice for design teams working toward a common goal. And all these features can be yours for one very low price on Apple’s Windows PC or Mac.

3. Canva

Platforms: Windows, Mac, Android, iOS

Whether you’re looking to create an ebook, infographic, business card, or email header, Canva has a template to streamline your process. Developed by non-designers, the free web design tool offers professional, easy-to-customize templates for just about any design need you can think of.

Disadvantage? You may need to invest in the paid version or try one of the more advanced free graphic design programs as your skills grow. While the free version of Canva is great for new designers working with models, you can access more complex tools and features, like team sharing, in the paid version.

4. Adobe Spark

Platforms: Windows, Mac, Android, iOS

Adobe Spark is a free alternative to the company’s popular paid Adobe Illustrator. While it doesn’t have as many features, it supports integration with other Adobe products. It is easy to use and comes with a large number of free templates. If you are looking to quickly create posters or videos for ad campaigns, Spark is a great option.

The possible downside? A limited set of features makes it a great starting point for beginners, but less useful for deeper projects or seasoned designers. The good news is that Spark is available for web and mobile devices, which means you can design anywhere, anytime.

5.  Gravit Designer

A full vector toolkit for free

By the folks behind Corel Draw, Gravit Designer is a powerful, feature-rich vector app that’s one of the best graphic design software options available, though it doesn’t have the massive appeal of Illustrator or Affinity. Designate.

Gravit Designer has a clean and intuitive interface that can be reconfigured to meet your needs, and virtually all of the tools you will need to create vector graphics, including non-destructive Booleans, a knife tool, and path graphics, as well as several fillings. and blend modes, and a powerful text engine. It should easily cope with most design work, from icon design and prototyping to vector illustration and animation.

You can use Gravit Designer online or download a copy to your computer; note that it starts automatically with a (free) trial of Gravit Designer Pro when you register, and once the trial is over, you switch to the free version, but you lose the Pro features, unless you pay for a subscription well sure .

However, the free version of Gravit Designer is still excellent. You can export in PDF, SVG or bitmap format, and you have access to the Gravit Cloud service which allows you to access your work wherever you are.

6. CorelDRAW

The daddy of vector design applications

CorelDRAW Graphics Suite is actually a software package rather than a single application.

The package includes Photo-Paint to manipulate photos, AfterShot to handle RAW files, PowerTRACE to convert bitmap images to vectors, and FontManager to organize the text styles you actually use.

The main star, of course, is CorelDRAW itself, which is not only a vector drawing package, but also includes a desktop publishing feature, so you can design projects with a multi-page layout.

The latest version includes a number of improvements, such as the handling of web graphics, the editing of vector effects and the menu of templates has been simplified. In addition to that, it is possible to easily search through your images as thumbnails.

Another advantage is that after a hiatus it returned to Mac with a fully functional version.

Overall, CorelDRAW Graphics Suite offers a range of experienced software that is kept very up-to-date, and extending its use to Apple users, as well as Windows, can only be a bonus.

 7. Krita

Platforms: Windows, Mac, Android, Linux

Krita is a free and open source painting program created by artists for artists. The continued development of this tool is dependent on donations and is driven by the needs of the broader designer community. It’s no wonder, then, that Krita includes a customizable user interface, a feature-rich set of tools, and a comprehensive resource manager.

For companies looking to increase their impact on graphic design, Krita is a great tool, with the help of an experienced designer. For businesses that need simplified and straightforward solutions, other software on this list offers a better option for beginners.

Choosing the right platform for graphic design

Most of the tools on this list are available across multiple platforms, including PC, Mac, and mobile devices, but is there a distinct advantage to selecting one platform over the other?

The short answer: not really. These tools provide the same functionality regardless of which platform you choose.

The not-so-short answer? For beginners, going for a PC or a mobile is probably the best option. While Macs remain a powerhouse of graphic design, their user interface (UI) is less intuitive than their PC and mobile counterparts. This presents a learning curve that you probably don’t need if you’re new to graphic design.

For graphic design professionals and marketers, Mac-based solutions may be preferable because they focus on function rather than form.


The first thing people see when they visit your website has a significant impact on how they perceive your brand and the likelihood of them becoming paying customers. The right graphic design software ensures that your site delivers visual value from first impressions to eventual purchases and streamlines the ongoing process of aesthetic tuning.

Is Photoshop the best for graphic design?

When most people think of graphic design, they think Photoshop. And it’s true: Photoshop is the most powerful app for both creating and enhancing images. Layers make it simple to develop templates that can be edited and rearranged with one click.

Which is better Photoshop or Illustrator?

Illustrator is best for clean, graphical illustrations
 while Photoshop is better for photo based illustrations. Photo by VFS Digital Design. … Illustrations usually start their life on paper, the drawings are then scanned and brought into a graphics program to colour.

Do you need to be good at art to be a graphic designer?

Drawing and painting are not required skills

You don’t need to be a fine artist to be a graphic designer. While the ability to draw, paint, or create in any of the other traditional artistic ways can help your graphic design career, they’re not requirements.

Categorized in: