Google’s algorithm has undergone seismic changes over the past 2 years. Especially for Your Money Your Life (YMYL) websites with medical, legal or financial content, the algorithms have caused massive traffic spikes and bookings, sometimes reversing the trend after each update.

Here’s an example of what some of these changes looked like for a medical website, with black dots indicating when major Google updates were rolled out.

For sites that have seen their traffic drop as a result of algorithm updates, recovery can be extremely difficult, and in some cases the site may never be able to exceed traffic levels.

What is Google Broad Core Algorithm Update?

Google changes its search algorithm several times a day, but all of these changes go unreported and Google doesn’t reveal much to users.

These updates fall under the category of core algorithm updates. This type of update occurs twice a day. Last year alone, Google rolled out over 630 major updates.

Unlike the main update, the Broad Core algorithm update only happens a few times a year and can make significant changes to search results for users.

It is more focused on improving the quality of search by providing users with better search results.

What is the difference between Google core algorithm and broad core algorithm?

Google, as always, is reluctant to give a full description of its algorithm updates. However, a big baseline update is being rolled out to improve search results and make them relevant to queries users enter.

This means that the focus is on the content and not on the quality of the site.

If you saw a drop in rankings on some pages after last week’s general update, it’s not because your website is lacking in quality.

According to Google, the fluctuation is the result of some other pages receiving “insufficient rewards” and ranking higher after the update.

Here’s what Google had to say about the reasons it lost its ranking after the core algorithm update: “As with any update, some sites may notice drops or gains.

There is nothing wrong with pages that may not perform as well now. Instead, it’s the changes in our systems that benefit pages that weren’t rewarded before.

Google Broad Core Algorithm Update in a Nutshell

  • Unlike the daily kernel update, the general kernel update has a powerful impact.
  • Fluctuation in ranking positions can be detected for search queries on a global scale.
  • The update improves the contextual results of search queries.
  • Unlike other updates, there is no workaround for websites that were previously affected by Google’s update.
  • The only solution is to improve the quality of the content.

How to recover from broad core algorithm updates of Google?

If you’re concerned, the only solution is to revamp your content strategy and make the content more relevant to the search intent of your target audience.

Google previously tweeted: “There is no ‘fix’ for pages that can perform worse than staying focused on creating great content. Over time, your content may grow relative to other pages.

Once again, Google seems to reiterate that it has shifted the focus from keyword-centric results to topic-based results. In this way, Google wants its SERP to provide users with insightful content that can fulfill their search intent.

If the general update hurts, we recommend that you reconsider your content strategy. We recommend that you have a thematic group approach where you can respond to user intent and rank higher on Google.

Tips to recover from Google Broad Core Algorithm Update:

  • Use the guidelines provided by Google to find loopholes on your website.

Please use the guidelines (blog post from 2011) according to the interests of your site. This already gives you an idea of ​​the things that your site can improve. Enjoy it. It can take a lot of time and effort, but if you want to be successful with SEO, it will be worth it. Additionally, you can also read the updated Google Search Quality Rater Guidelines to better understand Google’s standards for a high-quality and useful website.

  • Improve your site experience, authority and reliability (E-A-T)

There are many things to do here, but the first would always be to improve your E-A-T author. It is something simple to say but difficult to do. You need to show that you are an expert in the field you are writing about, and in recent times, medical and pharmaceutical websites have undergone algorithm updates as not all content is by authors or authors. Here’s a simple tip: If you start setting up your site according to the guidelines outlined in the lead webmaster’s blog post, your E-A-T will improve as well.

  • Ask for help

As a website owner, it is difficult for you to see the flaws in your website because you only have your own perspective to work with. But if you are asking for help from a community that shares the same interests or knows the same things as you, then you can ask them to give their opinion on your site and you will see the failures that you never could. to see before. The SEO community is particularly large and we have quite a few smart and helpful people ready to do their part. Don’t be afraid to ask the community or someone you know for help, this will also help you grow.

  • Think holistically

As I mentioned, it is a mistake to focus on one specific thing or factor when it comes to basic general updates from Google. Sometimes not focusing on something specific allows you to find out why your site has been affected by the general kernel update. Also, not focusing too much on the details keeps your mind open and allows you to consider many possibilities that will help you diagnose your site’s traffic or declining rankings.

conclusion

That’s all. It sounds simple, but it will be a challenge for us to accomplish these tasks. But the end result will certainly be rewarding, to say the least. Do you know anything else that I missed? Let me know in the comments below!

What is Google broad core algorithm update?

On June 2nd, 2021, Google announced a broad core algorithm update, as they do a few times a year. This newest update is called the June 2021 Core Update. These updates typically take a couple of weeks to fully roll out. A second core update will be coming in July 2021 as well.

When was the last Google algorithm update?

Google confirms a core algorithm update, the December 2020 Core Update, is rolled out on December 3, 2020. This is the third core algorithm update of the calendar year. A fair amount of time has passed since the last core update, compared to the average time between these types of updates.

How often does Google update algorithm?

Google makes minor changes to its algorithm on a daily basis. They might even release multiple updates in 24 hours. These changes are usually small, and you probably won’t notice a drop in search page rankings due to these updates alone.

Why does Google change their algorithm?

Google is on a mission to deliver the best answers to their users. That’s why they are constantly changing their algorithm to push webmasters to create better sites, experiences and content. These updates are about more than just messing with SEOs. In fact, Google believes SEO is important.