It’s 2021 and you might be thinking it’s time to step up your ad ops game. Since you are reading this, it is also very likely that you are using Google AdSense to fill some of your inventory. And why not you ? AdSense is used by millions of sites to serve ads and it’s a great platform.
But that doesn’t mean you aren’t wondering what other options are available. Putting all your eggs in the AdSense basket is the path of least resistance. But what if there were better?
In this article, we’ll take a look at what makes Google AdSense so good. Below, we’ll take a look at the strengths of some of the best alternative ad networks and platforms, so you can decide which combination is right for you.
What are the benefits of Google AdSense?
There are many reasons why Google AdSense is the biggest advertising platform on the web.
First of all, it’s very simple. Setup can be done in minutes, and a site with any volume of traffic can be up and running and “making real ad revenue” the same day. With new publishers launching websites every day, it has become the de facto starting point for burgeoning media empires.
While AdSense doesn’t necessarily offer the absolute highest CPM, they pay a pretty fair fee. Many sites generate all the income they need just through AdSense.
Of course, AdSense is great. But what about all these other platforms?
There are dozens, if not hundreds, of competing advertising networks and platforms. We won’t ignore them just because AdSense is doing pretty well.
15 best Google AdSense alternatives
Media.net is the most popular 1: 1 AdSense alternative on this list because it is Yahoo / Bing’s contextual advertising product. You will serve relevant ads based on the content of each page of your site, including text and image ads.
Like AdSense, you can create your own personalized display ads or let Media.net determine the sizes that will give you the best results.
If you only try one AdSense alternative on this list, I would recommend this one.
The minimum payout on Media.net is $ 100, which is slightly higher than some of the other AdSense alternatives on this list.
Monumetric helps you make money by filling your advertising inventory with the highest CPM bids available. Basically, you are setting up the ad inventory that you have on your site. Monumetric then helps you complete it in a way that saves you more money on the impressions you get.
Monumetric has a reputation for being publisher-focused, with tools to help you manage what ads appear on your site and where they appear.
For example, if you don’t want to run ads for a particular business or industry, Monumetric makes it easy for you to avoid those advertisers.
Monumetric works with sites starting at just 10,000 page views per month. However, if your site has fewer than 80,000 page views, Monumetric charges a one-time setup fee of $ 99.
BuySellAds stands out because it’s not about automatically showing pop-up ads like the ones you get with AdSense. Instead, you can list your advertising inventory on the BuySellAds marketplace, where advertisers can buy it directly.
For example, you could say, “I have this footer ad that gets 30,000 impressions. I’ll sell it for $ 300 per month.” Advertisers can easily purchase this inventory through BuySellAds – it’s all automated.
If you like this approach, take a look at BuySellAds.
The only downside is that BuySellAds will only work with your site if you get over 100,000 pageviews per month.
4. Sovrn //Commerce (Formerly VigLink)
Sovrn // Commerce is the recognized incarnation of VigLink. It helps you monetize your site by automatically inserting contextual ad links into your content. These links are delivered to the highest bidder on the platform.
Sovrn // Commerce can also help you automatically add affiliate links to existing product mentions that you have already linked to on your site.
While the name is strangely confusing, why are there two bars? – Sovrn // The trade is orderly because it is quite discreet. Instead of large banners or text ads, it’s just a matter of adding a link to existing content.
The minimum payment at Sovrn // Commerce is only $ 10.
5. Amazon Associates / Native Shopping Ads
Amazon Associates is Amazon’s own affiliate network.
While many people only think of Amazon Associates in the context of manually inserting relevant affiliate links into content, Amazon Associates also has its own contextual advertising offering called Native Shopping Ads.
With native shopping ads, Amazon will automatically display relevant products based on the content of each page on your site. If your visitors click on these products and make a purchase, you will earn an affiliate commission as if you manually insert the link yourself.
The only downside is that you will only get paid if someone makes a purchase; You won’t get paid for impressions or clicks like you do with AdSense.
The minimum payment threshold at Amazon Associates is $ 10.
If you decide to use Amazon Associates, be sure to familiarize yourself with all the rules, as Amazon Associates is much stricter than other affiliate networks. For example, you cannot hide affiliate links from Amazon.
PropellerAds can help you monetize your website with a variety of different types of ads, including aggressive ad types that may or may not be right for you.
The two most discreet ad formats are:
- Native banners that contain contextual ads related to your content.
- Smart links that automatically direct users to the most relevant offer
If you want to be more aggressive, PropellerAds can also help you with …
- Onclick / popunder ads
- Interstitials that appear before or after specific pages on your site.
- Push notifications, which allow you to advertise even after the person has left your site (if they agree to your request to view push notifications)
PropellerAds offers weekly payments and the minimum payment amount is only $ 5.
If you thought Sovrn // Commerce was a weird name, raise the stakes with ylliX. It’s … well, technically it’s a name. “Illix”, “why lie X” … I don’t know.
But don’t worry, they’re more effective at helping you monetize your website than at building business names.
ylliX guarantees 100% fill rate worldwide. It offers a variety of ad types and supports CPM, CPC, and CPA campaigns.
The minimum payout on ylliX is only $ 1 and ylliX supports daily payouts which is definitely one of the more generous payment policies of any of these AdSense alternatives.
While this is all great, I have seen complaints about ylliX allowing untrustworthy advertisers to enter the platform. So if that worries you, you might want to go for one of the other AdSense alternatives on this list.
For example, Monumetric or Media.net are probably much better options if your site’s reputation is most important to you.
Skimlinks uses a similar approach to the Sovrn // Commerce (VigLink) network that you saw earlier.
Basically, it scans your content for mentions of the 48,500+ affiliate merchants on the Skimlinks network. If it finds a mention, Skimlinks automatically adds an affiliate link to give you a chance to earn a commission.
The good thing is, because you have so many affiliate merchants on your network, you don’t have to deal with a bunch of separate programs.
The minimum payment is only $ 10, but Skimlinks works on a Net 90 basis, which means you will have to wait a bit to get paid.
Bidvertiser helps you monetize your website with a variety of ad formats including banners, pop-ups, sliders, smart links, and programmatic ads.
They guarantee 100% coverage for both desktop and mobile visitors, which means that a certain type of ad will always be shown.
While Bidvertiser supports some more aggressive ad types (like popunders), it has a compliance team to make sure advertisers are on the rise.
The minimum payout on Bidvertiser is just $ 10.
Infolinks offers a variety of ad types to help you monetize your site:
- InText – matches ads to keywords in your content. The ad is not just a link; it will actually display a display ad when a user hovers over the keyword.
- InFold – Notification bar style ads that stick to the bottom of the screen on desktops and mobile devices.
- InScreen – A contextual interstitial that displays between pageviews.
- InTag: contextual ads directly linked to the page.
- InFrame – displays vertical ads on the unused side of your site on widescreen displays.
These give you a good variety of options that are both aggressive and unobtrusive, and Infolinks has a pretty good reputation for the quality of its advertisers.
The minimum payout at Infolinks is $ 50.
Revcontent is a somewhat exclusive ad network that focuses more on quality than quantity, which is good if you care about your site’s reputation.
You have great control over the ads that appear and you can remove the ads that you don’t want to show on your site.
Revcontent requires a minimum of 50,000 visitors per month to apply and many publishers are rejected. If successful, the minimum payout is $ 50.
Taboola helps you monetize your website with article suggestions that appear after your content. You’ve probably seen Taboola ads because they are quite common, especially on news sites.
You know, clickbaity style article suggestions like “15 Foods You Should Never Eat After 30”.
If you’re ok with clickbait on your site, Taboola is certainly an effective monetization option, although it’s difficult to access because the minimum traffic required is 500,000 pageviews per month.
In 2019, around 26% of internet users use ad blockers to block ads. Why is this important? Because AdRecover is an ad network that specifically focuses on helping you monetize your visitors using ad blockers.
It does this by showing easy-to-use and fast-loading ads that conform to ad blockers.
In total, AdRecover supports these three ad blockers:
- Adblock Plus
To join AdRecover, you will need at least 10,000 ad-blocked pageviews per month. Depending on how the ad units are used, that means you will likely need 40 to 50,000 pageviews per month.
Adversal is a self-service advertising platform for native ads (same ad style as Taboola). In addition to native content, you can also include native video ads, as well as more traditional display ads.
If you don’t have enough traffic for Taboola, Adversal may be a better option as it only requires a minimum of 50,000 pageviews per month.
As the name suggests, PopCash is a popular popunder ad network.
Popunder ads are aggressive and may or may not be suitable for your website.
But if you agree with the strategy, PopCash is one of the best advertising platforms dedicated to this type of advertising.
PopCash offers fast approvals, daily payouts, and the minimum payout is just $ 10, which means you can be up and running in no time.
And although the ads are popunders, PopCash has internal and external monitoring processes to ensure that the ads are clean and free from malware.
What is the best AdSense alternative for you?
All of these AdSense alternatives have something to offer, it really depends on …
- How aggressive do you want to be with your monetization?
- What type of ads do you want to show?
- How much control do you want over the ads that are displayed?
- Your tolerance for the risk of a sealed advertiser infiltrating and appearing on your site.
If you want something like AdSense where you can set it and forget it and deliver clear and contextual ads, I think Media.net is a great place to start.
Monumetric is another great option if you want to have more control over the ads displayed and care about your site’s reputation. And you can never go wrong with Amazon Associates, although product ads may or may not work well for your site.
AdRecover is also a good source of high quality ads, although its reach is obviously limited as it only targets visitors using ad blockers.
As for the others, I find link-based networks like Sovrn // Commerce and Skimlinks to be great options because they offer very discreet ways to monetize your site without having to manually register and link to it.
BuySellAds also offers a single market approach where things are closer to direct selling ads than all of these other AdSense alternatives.
Finally, if you are willing to be a little more aggressive, you can check out platforms like Bidvertiser and others like it. These can be a bit more hit and miss when it comes to the quality of advertisers, but they can still work for certain types of sites.
And whichever network you choose, a WordPress ad management plugin can help you deliver those ads more effectively.
There are tons of AdSense-like sites that you can use to earn more money online. The main key factor in making money from these AdSense alternatives is that you need to generate decent traffic to your websites from search engines.
Always remember that search traffic is the key to making more money with these advertising platforms. The more search traffic you get, the more clicks you can get and the more clicks you get, the more money you can make with these AdS alternatives.
What do you think of sites similar to AdSense? Did we miss any of your favorite Google AdSense alternatives from the list? Share your opinions in the comments.