Let’s be honest. There is no magic formula with SEO. In fact, the complexity of SEO lies in the overwhelming amount of things it “has to” do.
But who has the time to check all the boxes on the SEO best practice checklist?
If there’s one thing you can’t ignore, it’s keyword research.
The key to winning in the SERPs is “doing your best,” as Kristin, our senior product manager, says.
In other words, look for low competition keywords that your website has a chance to rank for.
Finding the best keywords for your website is the foundation of a solid SEO strategy.
Without a solid keyword strategy as a solid foundation, everything you do to optimize your search is on shaky ground.
Learn how to research and use keywords effectively in this guide: How to do keyword research: a comprehensive guide
What does it mean to find low competition keywords?
Note the above emphasis on “for your website”.
It’s reality. Your website won’t beat the big dogs in the SERPs if you’re new to SEO. By the way, SERPs are SEO jargon for search engine results pages.
You start by finding keywords with little competition. Once you are a winner in this area, you can slowly move on to more competitive keywords. These are usually high-volume search keywords.
SEO experts often advise finding high-volume, low-competition keywords. But … I recommend not focusing on high search volume keywords at all. At least not at first. Temptation can lead you to make poor decisions when choosing keywords.
Instead, focus on two things:
- Search for keywords that are relevant to your topic and your business.
- Find keywords with little competition
The first priority, finding relevant keywords, requires knowing your audience and your business. A quick bowel check usually works well.
The second priority, finding low competition keywords, requires knowing the competitive strength of your site. Not all websites have the same chances of ranking on the first page of Google. After all, there are only 10 (roughly) places.
Therefore, focusing on low competition keywords is the secret ingredient of SEO success. Aim too high and you won’t have a chance to rank. No matter how good your content is, the odds are not in your favor for ranking and driving organic traffic.
So what level of competition should you go for?
It is different for each site. The competitive strength of your site is the benchmark for the amount of keyword competition your site has the potential to rank for.
Finding low competition keywords means choosing keywords with a score equal to or lower than their competitive power.
In Kristen’s words, hit your weight.
Steps for finding low competition keywords
Before you start your keyword research, you need to select a niche, in case you haven’t decided yet. Next, you need to analyze a low-authority blog or article and then check for search engine volume and intent. By following these steps, you will easily find the best keyword with little competition.
1. Begin brainstorming the topics.
So you have to think in terms of your audience what they are searching on Google. Think about it and write down all your ideas. You have to write important ideas and topics. Don’t search for exact phrases or lines, as this will only waste your time. When a key point occurs to you, don’t ignore it and write it down. Write at least 8-10 ideas. So if you sell laptops online, the key points that can help you will be:
2. Use a keyword research tool to develop your ideas.
Now is the time to use the key points you wrote down in the previous step. Put in those key points, or you can say phrases in a keyword search tool. And then get the report. You can use any keyword search tool to complete this step. After receiving the report, you will be presented with many keyword ideas, which will also include the key phrases and points you entered.
3. Filter the keywords that have little difficulty.
Some keyword research tools have high difficulty scores. The difficulty of low competition keywords is known as KD (Keyword Density). KD is a digital representation of how difficult it is to rank your blog or article in the first search of Google search results. After that, filter the keywords with a score between 0 and 10 to get a low competition keyword. If you follow these steps, you will easily get more than 160,000 keywords with only 5-6 points or key phrases. To refine the lists, set the monthly volume filter option to the minimum.
Google uses hundreds and thousands of ranking signals. Therefore, no SEO tool can detect them all. The third-party SEO tool will not detect the correct keyword difficulty metric. Google has never confirmed these SEO ranking factors. Keyword difficulty scores vary from tool to tool. Because each SEO tool uses a unique formula, not all SEO tools can give the same results.
Not only that, you can also find low difficulty keywords on social media, Google Keyword Planner, Google Instant, Google searches, SERP, YouTube, etc.
If you are using YouTube to find low difficulty keywords, please read the comment section carefully. When doing this, keep in mind that not all comments are used to search for keywords. This is because some reviews are commercial and some are fake. So, keep these little things in mind and don’t just rely on feedback. The same method applies when researching these keywords on different social platforms.
Purpose of search with low difficulty keyword
Even if your article or blog is a low competition keyword, you may have a hard time. When creating the content for the audience, problems will arise and create obstacles to ranking it in the top 10 Google searches. So pick the keywords that make sense and create the content your audience is looking for. Some reasons why you should use a low difficulty are
- Low difficulty keywords are easy to rank for compared to high competition keywords.
- Using low difficulty keywords will increase traffic with several clicks from your audience.
- In the future, these keywords will also help improve long-tail rankings.
- They provide more competitive keywords if you use them as a basis.
Keywords are of four types described below:
- Transactional Keywords – You can use this if the audience is looking to buy something. For example, buy, cheap, sell, etc.
- Navigation Keywords: You can use public search on a specific website.
- Business Survey Keyword – You can use if your audience is researching the purchase of a specific product or a particular service. And the public does not know which one to buy.
- Informational keyword – You can use this if your audience is looking for information on a specific topic. For example, how, where, what, etc.
With the help of the keyword explorer, you can easily get ideas related to keywords. To get a low competition keyword, here is an example of how you can do it. In Ahrefs, first type in your initial keyword, enter it. Then you need to select the phrase that matches the proportion of your keyword ideas. After this step, you need to filter all low difficulty keywords using Keyword Difficulty (KD) filter between 8 and 10. Add words (keywords) like laptop, buy, cheap to INCLUDED option. Then you must select the ANY WORD option.
Creating an effective post with low competition keywords can help increase reach exponentially. To find low competition keywords, the steps outlined above can be very helpful. If these steps are followed correctly, you can create a professional-grade SEO article, reaching the majority of your target audience, giving you more traffic and more customers.
How do I find low ranking keywords?
It is different for each site. Your site’s Competitive Power is the benchmark for the amount of keyword competition that your site has the potential to rank for. Finding low competition keywords means choosing keywords with a score at or below your Competitive Power. In Kristen’s words, punch your weight.
How do I find keywords for a blog post?
A very simple way to find related keywords is using Google search. Search for your primary keyword and scroll down to see the “searches related to” your term. Google provides this list of results to guide users to search phrases that will help them get closer to the information that they want.
How do bloggers use SEO keywords?
How to Integrate Keywords in Blog Posts for Maximum SEO Value
1. Get Familiar with Long-Tail Keywords.
2. Use Long-Tail Keywords in Blog Post Titles.
3. Place Long-Tail Keyword Variations in Subheadings.
4. Optimize Blog Post Images with Keywords.
5. Use Keywords in Title Tags & Meta Descriptions.