In a competitive online world, it can be difficult to take a look at your ecommerce store. You know you have several great products and great photos, but the clicks and views just don’t come. What is left to prove? Well, if Facebook ecommerce ads aren’t part of your strategy yet, now is the time to create one!
Ecommerce Fb Ads tend to drive high conversions, and this is one of the reasons it’s time to include them in your eCommerce store development strategy. Fortunately, you have come to the right place. In today’s article, we’ll cover our step-by-step guide to setting up ecommerce ads efficiently and effectively.
Some of the topics we will cover include:
- Creating a Product Catalog for Your Ecommerce Fb Ads
- Create a product feed for your Facebook advertising strategies
- Plan a Targeting Strategy for Your Ecommerce Fb Ads
- Set up upsell and cross-sell campaigns as part of your Facebook advertising strategies
- Design and Plan Your Ecommerce Fb Ads
- Track and edit your Facebook ads
Steps To Set-up Effective eCommerce Fb Ads
Step 1–Creating Your Product Catalog
The first thing we will cover for our Facebook advertising strategies is the process of creating your product catalog.
Creating and uploading your product catalog is an important part of the entire Facebook ecommerce ad creation process.
Your product catalog can be found in your business manager and you will have a list of the products you want to advertise. Having a product catalog generally works for e-commerce businesses, but it can also work for other types of businesses, such as car dealerships, hotels, and travel agencies.
Having a product catalog should work as long as you have something that you plan to sell online, or something that people are viewing online that you can convert.
Before creating a product catalog for ecommerce ads on Facebook, there are four main things to make sure of:
- An active Facebook advertising account
- A facebook page
- A Facebook sales manager, who will own your account and ad page, making it easy for you to share access and securely with other people.
- Last but not least, as mentioned above, you will need to make sure that the products you sell online are products that people see online and can turn into
Facebook describes a catalog as a container that contains all the items you want to promote on Facebook. Once you’ve created a catalog, you can use it with Facebook ad types, such as dynamic ads or collection ads.
To create a product catalog, you will go to the company settings in your Facebook admin, then to the product catalogs and click the Add a new product catalog button.
The product catalog works just like a real catalog (please wait to add your real products until we talk about product feeds). You can have multiple product catalogs per business owner. You can organize them according to how you want to organize your actual products.
Now you are going to give your catalog a name and you will select the type of items that will be in your catalog. The options you can choose from are different products; Remember, these must be e-commerce products that you sell online. You can advertise vacation properties, airline tickets and destinations, and more.
As you can see now, what we’ll be focusing on in this lesson is e-commerce products, in particular. Now select the owner of your product catalog, which will be your business page, and click create. Congratulations, by now you should have a shiny new product catalog.
Step 2 –Set Up Your Product Feed
Now that your catalog is set up, it’s time to set up a product feed below. This is a file that contains a list of the items you sell, along with important information about those products. There are several ways to do this on Facebook.
- You can choose to manually add items one by one using a form. As Facebook describes, images should be at least 500 x 500 pixels and in JPEG, GIF, or PNG format.
- Another option is to use a data stream file. When you do this, you will need to create and upload a spreadsheet file that allows you to add items in bulk; it is a data source file. You can choose to download this file once or configure downloads on a set schedule if this file is regularly updated.
- Finally, you can choose to use a Facebook pixel. This way you can import and update your website elements automatically. It’s a more complicated method to set up, but it can be incredibly handy when you’re ready.
Depending on factors like the level of effort required, the size of your inventory, and the level of management you’re willing to engage in, the right option is different for every eCommerce store owner. Take a look at this helpful Facebook chart where they outline the best option based on these factors and more.
Step 3 – Plan Your Facebook Ads Targeting Strategy
When planning your ad campaign, you will take this strategy into account and configure your ads accordingly. Your strategy should be aligned with your goals, and your goals are represented by the goal you choose for your campaign.
There are currently 13 goals to choose from with Facebook Ads, categorized into three categories.
Knowledge: brand awareness, reach
Consideration: Traffic, app installs, video views, lead generation, post engagement, page likes, event responses, posts
Conversion: conversions, catalog sales, store visits
Any of these goals can be useful for eCommerce ads on Facebook. However, most ecommerce store owners focus specifically on the conversion category.
Step 4 – Setup Up-sell and Cross-sell Campaigns
These campaigns can be a great way to increase the lifetime value of your customer base. It will show them relevant ads in your feed or audience network when they browse Google, based on their buying or browsing behavior on your website.
For your cross-sell campaigns, you can offer a free product or service based on someone’s browsing history or buying behavior. For example, if someone has seen and purchased green t-shirts on your website, they can sell socks or shoes for free.
Or say a visitor bought a plane ticket for a Hawaii vacation, you can sell them hotels or car rentals that will help you better plan your trip. Their upselling campaigns aim to try and sell people higher margin products or services based on their past buying behavior.
If someone was on your website looking for fitness shoes, you can sell them more expensive fitness watches or smart fitness watches. It would be considered an upsell.
Step 5: Design/Plan Your Ecommerce Facebook Ads
Now that we’ve convinced you of the benefits of dynamic eCommerce ads on Facebook, it’s time to talk about their creation!
First, let’s go back to cross-sell and upsell ads and clarify their definition.
These help a potential customer move from one item in your catalog to another in a more cost effective manner. For example, a larger version or a more expensive product.
This type of Facebook ecommerce ad is useful because it means you can earn more with just one buyer. It’s just a way to increase your value for life.
For example, if they’ve bought a new tennis racket, they won’t necessarily have to buy a new one anytime soon.
If you were only selling tennis rackets, you could have maximized their lifetime value. But what if you also sell tennis? In addition to upselling ads, they might target tennis shoe ads to increase the likelihood of them making another purchase from your store.
When it comes to setting up cross-sell and upsell items, here’s what to remember before you get started:
To use this type of ad, you must have two sets of products in your campaign. One will be used for retargeting and the other will be used to determine which products will be included in the campaign.
Facebook shares a great example for doing this:
“You can select a product package called ‘Running Watches Over $ 50’ for retargeting, then show people a product package called ‘Running Watches Under $ 50’ if you know that running watches generate more sales.
Step 6: Monitor and Modify Your Ecommerce Facebook Ads
Once everything is set up, you will be able to livestream your campaign and monitor the results of your Facebook ecommerce ads. Don’t forget to add your URL parameters. Parameters are required for site monitoring. Tracking your results is one of the most critical aspects of this entire procedure. This is the last step.
You need to make sure your ads work the way you want them to. Many people will say, “Now that I have created a dynamic ad and it is running, I never have to look at my campaigns again. »Be careful because this is not the case.
You want to use these dynamic ads, these campaigns, to your advantage. See what sells, see what doesn’t. Find out why people don’t complete a purchase. Maybe you have a lot of people who add things to their carts and never buy. Is there anything I can do to get them to this final stage?
It may even lead you to improve your own products. Everything can be a learning process, beneficial whatever happens because it receives feedback.
When setting up your Facebook pixel, you need to make sure it is associated with your catalog so that your pixel lights match the items you are advertising.
Keep in mind; You can use your events page in the catalog manager to see the overall match rates for items in and out of your catalog. Your events page gives you an overview of your website’s pixel fires, explicitly speaking, of the number of times people interact with your articles.
This includes what items they viewed, what items they added to their cart or purchased, and whether or not those items were in their catalog. In your Events Table, under View Examples, you can find a detailed timeline of interactions with your catalog items over 28 days. You can see things like the date, the product ID, and how many people have interacted with your products.
Another great data point when it comes to ecommerce ads on Facebook is the match rate. It will tell you the number of products on your site. The match rate is calculated by the number of products on your site that are in your catalog, plus the number of products that you interacted with on your website that were found in your catalog, then divided by the total number of products with which who interacted in your we interacted with your website as a whole.
This number is very valuable. You want to make sure you have a consistent match rate for your Facebook ecommerce ads. If your match rate is low, that means you don’t have all the products on your website in your product catalog, and your ads aren’t performing as well as they should, or more than they should.
If your catalog isn’t formatted correctly, it can also result in a low match rate, which you’ll want to deal with right away. Again, use your audience information to troubleshoot performance issues. Make sure you have a 100% match rate. Adjust your Facebook advertising strategies. Find out what works best for you. Find out what doesn’t work.
These dynamic ads were introduced in 2015 on Facebook, although they have been around with Google AdWords for some time. This is a newer platform and Facebook is constantly changing it, continually improving it. Initially, it was only available to people with the Facebook API. Now, it is available through the Facebook Power Editor, which is useful because it means that it is open to anyone who has an ecommerce store.
“Setting up ecommerce ads on Facebook” may seem like a quick and easy process at first. But once you read these step-by-step instructions, you will see how many are included.
For your campaign to be successful, your ads need constant monitoring and tuning. This involves testing and implementing new strategies based on the results of these tests. Of course, the whole process is slow and complicated.
When you’re busy running an ecommerce store, the last thing you might want to do is work on your Facebook ads. When you outsource this task to Facebook advertising experts, you benefit in a number of ways. For starters, it saves a lot of time. Second, you also have the peace of mind of leaving this crucial task to the professionals.
What is Facebook ads for ecommerce?
DPAs are essentially automated ads from your product catalog created through your ecommerce store’s product feed. Once you integrate your product feed with the Facebook Ads Manager, Facebook can automatically create ads using your products’ image, title, description, and price.
Are Facebook ads still profitable?
Yes, the CPC is lower, but if you set up your campaigns right, your campaigns will drive high-quality clicks that produce value for your business. As a result, Facebook ads are often a much more profitable way to market your business than other advertising channels.
Why Facebook ads are important for ecommerce?
Facebook Offers are another chance to increase your sales using Facebook. Although they’re no longer free to run on your page, they’re still a good way of offering a discount or time-limited incentive to fans and customers. Offers are valuable because people will need to come to your e-commerce site to redeem them.
What are ecommerce ads?
Ecommerce advertising is the act of placing paid content on an online or offline property. Online properties include a website, search engine, social media network, podcast, newsletters, or other interactive online property such as chat or instant messaging.
Don’t wait another day. Start getting the clicks, sales, and conversions you want!