Ezoic CPM Vs Adsense CPM Real Time Comparison in 2022

Ezoic CPM Vs AdSense CPM Real Time Comparison in 2022. The war between Ezoic CPM and AdSense CPM has been ongoing for some time now. If you’ve already decided to choose one of these two advertising networks, here’s a quick recap of why you should opt for Ezoic over AdSense as an advertiser.

What is Ezoic CPM?

CPM stands for Cost Per Mille, which is the amount you’ll pay per every 1,000 impressions of your ad. The term CPM came from the print world, which stands for Cost Per Mille. Ezoic CPM is the rate you’ll pay for every 1,000 impressions of your ad. This rate is usually expressed in terms of $ per 1,000 impressions (CPM). CPM is the most common type of pricing model for online advertising.

Increase Your Ad Revenue – Using Ezoic

How does Ezoic CPM work?

When you select the ad type to be displayed on Ezoic CPM, you will be given a list of websites/audiences from which you can choose your ad type. Once you select the required audience, Ezoic will show your ad type on the websites where your audience resides. This service is called “Demand-Side”. Ezoic takes the responsibility of showing your ad type on the websites/audiences that you’ve selected. This service is called “Supply-Side”. Ezoic takes the responsibility of showing your ad type on the websites/audiences that you’ve selected. This service is called “Supply-Side”.

Why should you go for Ezoic over AdSense?

Increase Your Ad Revenue – Using Ezoic

Let’s talk about the basic things, which are the deciding factors in opting for one network over the other. Ezoic is a programmatic ad network, whereas Adsense is a network of Ad network, which means Ezoic CPM is automated without any human intervention whereas Adsense is manually governed. You cannot select the websites where you want to show your ads as you do in Ezoic. You also cannot select the frequency of showing your ads. So, you cannot make any changes. The only thing you can do is just sit back and wait for the revenue to come in. Ezoic CPM is a network of publishers, and advertisers have the option to select publishers of their choice. Ezoic CPM offers a great deal of flexibility to the advertisers to cater to the needs of the advertisers. Ezoic CPM offers the best rate in the market.

Is there any difference between Ezoic CPM and AdSense CPM?

The major difference between Ezoic CPM and AdSense CPM is that Ezoic CPM is programmatic and AdSense CPM is an Ad network. The way you operate with both networks is different. While Ezoic CPM allows you to select the publishers of your choice, Adsense does not let you do so. Ezoic CPM lets you select the type of ads that you want to show, but AdSense CPM does not. You cannot select the type of ads on Adsense. Ezoic CPM allows you to set the frequency of ads, the number of times it should be shown per day, the number of days it should be shown, and so on. But AdSense CPM does not provide you any such option. Ezoic CPM shows your ads instantly, and it takes at least one day for Adsense to show your ads. Ezoic CPM gives you full control over the ads, such as, the duration of the ad, type of ad, the number of ads that are to be shown per day, and the duration for which each ad should be shown.

Increase Your Ad Revenue – Using Ezoic

How to get paid on the Ezoic CPM network?

In Ezoic CPM, you will get paid on a Net 30 days basis. You get paid for every 1,000 impressions of your ad. Ezoic CPM does not charge you any upfront fees, so there’s no risk involved in opting for this network. Ezoic CPM takes a very nominal cut from your earnings, which is around 10% to 15% of your total revenue.

AdSense Vs. Ezoic: Which one to choose?

The war between Ezoic CPM and AdSense CPM will continue for some time. Ezoic CPM is gaining popularity among advertisers because of the flexibility it offers. Adsense is a network of Ad networks, so it has its own limitations. Ezoic CPM is a programmatic ad network, so the entire process of choosing the publishers, showing ads, and setting the rates is fully automated. Adsense is a traditional Ad network, so the entire process is not automated. Ezoic CPM lets you select the type of ads as well as the frequency, and you can set the number of times each ad should be shown per day. But Adsense does not let you to do so.

Increase Your Ad Revenue – Using Ezoic

Conclusion

Now that you’ve gone through the real-time comparison of Ezoic CPM and AdSense CPM, you should be able to make an informed choice. Ezoic CPM is the better option in all aspects – it offers greater flexibility, better rates, and a great deal of control to the advertisers.

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Hello, I’m Arikesavan. I write about SEO, Marketing, Digital Products and Review. I’ve been helping businesses grow online for over 10 years. I’m passionate about helping businesses reach their full potential and I love seeing the results of my work. If you’re looking for help with your online presence, I’d love to chat with you.

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