In recent years, companies like LendingClub, Casper, Everlane and, yes, Chewy, have figured out how to perfect their direct mail campaigns, allowing them to engage with customers who might not see your traditional digital marketing and duplicate your efforts. people who have seen your other forms of marketing.

Plus, with our shrinking (and increasingly overwhelming) mailboxes, direct mail campaigns are a unique way to expand your reach and get people thinking about your ad long after the have read. By literally putting yourself in the palm of your customer’s hand, you are taking a risk that many companies have been rewarded for.

And good news! We’ve reviewed the best direct mail companies in the game, so you can pick the one that’s right for you. We compare them based on years of experience, client list, and our personal experience with them (if applicable).

What is a Direct Mail service?

Direct mail includes a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters, and sales letters. Large businesses know that direct mail is one of the most effective and cost-effective ways to reach new and existing customers.

To create an effective direct mail campaign, start by including your name on as many mailing lists as possible. Spam is not spam when you try to get more information from the direct mail. Get free information whenever you have the chance, especially from companies that offer products or services similar to yours. Take note of your reaction to each email and note which ones are communicated most effectively, whether from large or small companies.

The most effective direct mail inserts often use keywords and colors. Make sure the colors you use promote the right image. Neon colors, for example, can grab the attention of gift baskets or party planners. On the other hand, ivory and gray are generally the colors of choice for lawyers, financial planners, and other business services.

Why do you need Direct Mail Marketing?

If you own or operate a small or medium-sized business, you already know that your marketing budget isn’t exactly an unlimited amount of money. You need to use the most profitable means to reach your target audience and get the best return for every dollar. In recent years, the growth of online advertising has led many budget-conscious merchants and business owners to spend an increasing portion of their budget online. In fact, almost half of all the money invested in marketing goes to online advertising. Of course, that means marketers spend a lot of money offline as well. And one of the most effective ways to reach people in this modern, connected world is through the good old-fashioned mail. That’s right, you get your bills online, your banking online, and you can even do your grocery shopping online. But, one of the most effective ways to get someone to act on a marketing message is to send them a direct mail.

There are several theories as to why this is true. Some people think online advertising has become saturated and this theory makes perfect sense. A recent study found that people who work in an office environment receive an average of almost 80 emails per day. This means that you are competing with many other “noises” to make your message stand out. Would you rather mix your email with dozens of other marketing emails or be one of the few emails found in someone’s mailbox? One method gives you a much better chance of capturing the attention of the person you’re marketing to. There is also something to be said about physical communication in our increasingly digital world. People may have your offer, coupon, or invitation in hand. They can put it on your counter where it can grab your attention or someone else’s attention multiple times.

Something like a coupon can be put in the car for ease of use. Many advertising media give you the opportunity to capture the attention of the person you are trying to reach. If they walk away from the TV for 30 seconds or delete an email without opening it, that opportunity is lost. With an element of physical marketing, you’re putting the odds in your favor to get your message seen. Additionally, even as our world evolves towards more and more digital methods of communication, people still like to check their emails to see if they have received anything. In fact, 40% of people say they really can’t wait to check their email. Perhaps most surprisingly about this survey is that age groups under 65 did not report much difference in their enjoyment of receiving mail. That’s right, even millennials love to check their mail. The myth of the young person who only works online is a dangerous trap to fall into if you come up with a marketing plan.

 The Best Direct Mail Services in 2022

Here are my choices for the best direct mail service to use this year.

1. Gunderson Direct

Best for Turnkey Direct Mail Marketing

Gunderson Direct offers a turnkey solution for direct mail marketing. It has been around for over 15 years and has established itself as one of the largest direct mail marketing agencies in the United States.

The company operates for domestic and international brands, such as PayPal and ZipRecruiter. Gunderson employs some of the best marketing minds and helps you get the most out of your marketing campaigns.

Since this is a full-service agency, the experts take care of everything you need to send a successful direct mail to your mailing list. They also provide you with detailed reports and analysis that can help your small business create high-quality direct mail.

Features:

By working with Gunderson Direct, you access a talent pool that has successfully sent over 1.5 billion emails. Through its strategic partnership and experience, Gunderson follows a process of continuous iteration to achieve improvements.

Some important features of the service include:

  • A proven track record that provides lasting results and a better return on investment.
  • High quality creations based on a better understanding of the brand and the audience.
  • Faster response times that allow you to easily expand your direct mail campaigns
  • Shipping formats that offer the greatest savings in shipping costs
  • Detailed performance-driven data analysis
  • Almost 100% customer satisfaction

Price:

Gunderson Direct offers personalized quotes for small businesses and businesses. If you need a personalized quote for your company’s direct mail campaigns, you should complete the company contact form.

Here you will need to enter some necessary details about your business as well as some personal information. You will receive a quote as well as a newsletter subscription that will provide you with interesting facts about direct mail marketing.

2. MailShark

Best For DIY Direct Mail Marketing Campaigns

If you are looking for a bespoke digital marketing solution or want to go the DIY route, MailShark is your best option.
The service provides affordable EDDM solutions for any DIY marketing campaign.

If you’re looking for a full-service agency that takes care of everything from design to printing to shipping, MailShark can take care of it. And if you just need promotional material printed and shipped to your own address, you’ve got what you need, too.

MailShark offers its design services for free and offers flexible payment plans that make it a boon for small businesses working on a tight budget. Plus, it has a world-class support team to help you with any issues.

Features:

MailShark likes to function as an extension of your internal marketing team. They have been in business for over a decade and serve a large number of industries.

Some of the important industries they serve are:

  • Food and hospitality industry
  • Automobile industry
  • Health and wellness industry
  • Construction industry and home services
  • Professional services such as law firms and insurance agencies.
  • Retail stores
  • Entertainment and leisure industry

Here is a list of the services provided by the company:

  • Sending directed mail
  • Saturation distribution lists
  • Direct mail of every door via USPS
  • New engine distribution program
  • Direct mail design and printing
  • In addition to the above, it also offers various products such as postcards and postcards, plastic postcards, flyers and even door hangers. In short, MailShark can take care of all your direct mail marketing needs.

Price:

MailShark pricing plans depend on the services and products you choose. For a personalized quote, you can fill out the contact form to receive a free quote. You also receive a media kit with detailed prices and product samples.

3. USPS:

Best for Targeting by Location

The USPS specializes in geographic targeting without having to buy a mailing list.

Features

Mailing lists can be expensive. Fortunately, the USPS already has all the US addresses on hand, so you don’t need to buy a list.

As an added benefit, you do not need to apply for a postal permit when mailing with the USPS. Obtaining a postal permit costs nothing, but it is always good to take extra steps.

Who should use USPS?

The USPS does not allow trigger-based shipping or automated personalization. There is also a quantity limit – no more than 5,000 pieces can be shipped per day, making it less suitable for international businesses or companies.

But since the USPS has all the addresses registered in the US, it’s easy to target ads by location. So if you’re only targeting zip codes or cities, and you’re not segmenting your audience in any other way, the USPS is the easiest way to get the job done.

4. Alyce:

Best for Corporate B2B Gifting

Wooing executives and getting them to know you can be … tricky. Sending gifts can help, but there’s always the chance that recipients will receive the gift and still won’t show up for your meeting. Alyce helps her clients book appointments as part of the donation process.

Features

Alyce offers calendar integrations, making it easy for users to book meetings. It also allows recipients to choose your gift, so you know that your contact will receive something to be thankful for, increasing the chances that they will spend time with you. And with Alyce’s integrated marketplace, you can offer your recipients many options to choose from.

The company also stores the gifts in its own warehouse. No more cluttering your desk with gift boxes and loot.

Who should use Alyce?

Alyce is best for those who reach out to fewer people with the goal of opening a new line of communication with traditionally hard-to-get connections. It’s a great tool for encouraging people to schedule meetings with you, but not so great for sending massive amounts of direct mail.

5.  Vistaprint

Best For All-In-One Direct Mail Solutions

Vistaprint is known as a business card manufacturer, but it also provides an excellent direct mail marketing solution.

It provides businesses with over 4,000 templates and an in-house design team that makes it easier and more cost-effective for small businesses.

One of the great things about Vistaprint is that you don’t have to sign a contract. Also, no payment is required before the campaign launch. This policy provides great relief to businesses operating on tight budgets.

Their postcard delivery service is attractive and the service creates these postcards for you from scratch. You can even create the designs yourself, submit your mailing list, and the experts take care of the rest.

If you don’t have a suitable mailing list, Vistaprint even offers you the option to purchase specific mailing lists. These lists are highly targeted, based on demographics, and target both businesses and regular consumers.

Features:

Here are some of the Vistaprint features that I like:

  • Faster response times
  • Dual printing facilities
  • Dedicated in-house design team
  • Over 4,000 free templates
  • Specific demographic mailing lists
  • Simple drag-and-drop postcard design platform
  • 24 hour customer service

With so many features, Vistaprint is a leading player in this segment. The only downside is that it provides direct mail service for postcards only. If you want to send other printed products, you need to arrange the delivery yourself.

Prices:

As with previous services, Vistaprint’s pricing plans vary depending on the services you choose. Their direct mail page has a handy pricing calculator that allows small businesses to get an idea of ​​their direct mail marketing costs.

How Do I Pick the Right Direct Mail Marketing Services?

As with many other marketing strategies, there are an almost unlimited number of direct mail marketing companies that you can work with. But what should you look for when you compare direct mail marketing companies to make sure that you are making the right decision for your business? There are a handful of important features that you will be looking for depending on your specific needs. Many direct mail companies try to help you better hit your budget by taking care of some of the more difficult parts of direct mail marketing. Design is one of those aspects of direct mail marketing that can be difficult for inexperienced designers. Unfortunately, hiring a professional designer is prohibitive for many small and medium businesses. Fortunately, many direct mail marketing companies include powerful design tools that are easy and intuitive to use. Just choose from the basic templates, then drop in the images and text you want to include.

This makes it quick and easy to create an effective direct mail campaign. Of course, once you’ve created a great direct mail campaign design, you need to put that design in the mailboxes of your potential customers. This can be a tedious task, especially if you haven’t created a list yet. Many direct mail marketing companies allow you to purchase pre-created lists or target specific areas relevant to your business. Now, instead of knowing the exact addresses of the people you need to contact, you just need to know the type of people you want to target and the locations you want to reach, and the publisher will do the rest. You should also send articles from your posts to the mailboxes of the people you’re trying to reach.

Printing your own mail and getting it to the post office for mailing can be a lengthy mailing process. Perhaps one of the most valuable features of direct mail marketing companies is their ability to print and display your direct mail campaign at the best wholesale prices available. This way, you don’t have to worry about shipping everything yourself, buying postage, or printing anything. It’s perfect for busy traders and business owners who just don’t have time to queue at the post office. Many publishers will handle the whole process from A to Z. A final option to consider is the types of publishing products offered by the companies you are considering. For many businesses, basic direct mail is enough.

However, some businesses may receive specialized publishing campaigns with complex printed materials that may be readily available from all businesses. Ultimately, being able to identify the right business for your needs starts with creating a marketing plan and imagining what to expect from your publishing campaign, then finding a business that can meet those needs.

Conclusion

Direct mail is a great way to reach a large audience. It can be a bit pricey, but once started the return on your investment can be huge.

Some agencies will try to incorporate digital retargeting (Facebook ads) into your mail order purchase. This is a common upsell, but frankly you can run these campaigns yourself for a lot less.

In addition, you can usually talk to buying and minimum price agencies. Do your homework and put on your best negotiating hat with your direct mail campaigns!

What are the different types of mailers that can be sent by direct mail marketing services?

Direct mail marketing services usually offer a wide variety of mailers, such as postcards, brochures, catalogs, flyers, booklets, promotional products, video mailers, and more.

Is direct mail still effective in 2021?

“With COVID-19 still raging and many knowledge workers continuing to work from home, direct mail will have a banner year in 2021 and will be the most powerful tool for getting on the radar of prospects who have become digitally overwhelmed with an onslaught of sales email and Linkedin messages.”

How Much Does Direct Mail Advertising Cost Per Piece? 

At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign.

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