Online learning and training have become an essential part of any online business.

By teaching the subject of your course, you are demonstrating to your target audience, without question, that you are a high-quality expert in your field.

We have helped hundreds of thousands of online course creators grow and grow their online course business and create great courses. Now we will teach you how to turn your knowledge into an amazing learning experience!

Through our online learning platform, we have revolutionized the way people sell courses online by creating a powerful yet lightweight all-in-one LMS designed to drive change for both course creators and their audience.

We have the experience of what it takes to create and sell the best and successful online courses from your own website and through effective and engaging landing pages.

In this blog post, we have documented the exact step-by-step process you must follow to create your successful online course, enriched with interactive video lessons, downloadable materials, individual lessons, quizzes, assessments, and more. Again.

This blog post is by no means an exhaustive list of all the things that need to be done. However, here you will get a good overview of how to create and sell a successful online course; a fact that will save you a lot of time and let you know what to expect on the fascinating journey of creating new courses

Why create an online course?

Before you start developing your online course, it is important to know what all the hard work is about. Is it worth investing time and money in creating an online course?

Our research and experience say yes.

Today there are radical changes in education. Traditionally, you may think of learning in the context of a large conference room, blackboards, or even children’s shows like Sesame Street and Mister Rogers, but education is moving toward online learning.

According to market research firm Global Industry Analysts, the online education sector will grow from $ 107 billion in 2015 to $ 370 billion in 2026.

Even before the COVID-19 pandemic, online courses had surpassed traditional education in every respect. People are looking for online courses as a viable option for other educational streams. Even universities and schools around the world are starting to offer more online learning resources.

The future of education is not in a traditional classroom, but on the desktop or mobile device where you already spend most of the day. It goes without saying that online courses are all the rage right now. And looking at his trajectory, it is not too late for the game, he is just in time to catch the wave.

Democratizing education is at the heart of our mission at Foundr, which is why we are so excited to create online courses. They are simple, affordable, accessible and downright effective educational tools.

Now that we are promoting this in e-learning, let’s take a look at the nitty-gritty of this article: How to Create Your Online Course.

How to create an online course

1. Identify the opportunity

Creating an online course is like starting a startup. First you need to find the right opportunity. And how do you find the right opportunity? Discover and define the problem.

The key to creating a successful online course is to identify exactly what your audience is looking for: what problem are they trying to solve? Do you want to learn Python to become a developer and advance your career, or do you want to learn the latest SEO marketing tactics to drive more organic traffic to your website?

Knowledge is power. People want to use this power to transform themselves by learning something new. The goal of your online course is to guide you through this transformational process.

However, finding the problem your audience needs to solve is easier said than done. It will take time and a bit of research, but you need to find the right opportunity before you rush to build something that you hope someone needs.

How to identify opportunities

Here are some ways to spot opportunities:

  • Send a Poll: If you have an email list, send a poll to your subscribers to see what they’re struggling with or what they’d like to learn.
  • Ask Your Social Media Followers – Post a post or survey on your social media to see what your followers want or need.
  • Visit Quora – Use forum sites like Quora, Reddit, and Stack Overflow to see what your audience is talking about. Are there any issues that get a lot of attention? Do you notice any themes or trends around the questions? Are there specific questions people keep asking?

Our community got the idea for our Instagram Domination course pretty quickly. After seeing the initial success of increasing our account on the platform, we posted a quick blog post to show our progress.

The post was shared multiple times and we started getting dozens of emails every day asking us to dig deeper. People asked Nathan (our founder and CEO) whether or not he would do one-on-one consultations with them; they all wanted to replicate the same success that we had achieved.

2. Validate your lesson idea

Once you have your good idea for a lesson, it’s time to validate it. Don’t take the next step and start describing and building your course until you’ve completed a full smoke test.

Even if you have a good idea, that doesn’t mean it’ll be a good class. You don’t want to waste hours and energy on something that people ultimately don’t want.

Remember, you are looking for paying customers. Think about all those unread books on people’s desks and annual gym memberships that never get used. These are not the type of uncertain customers that you want to validate your idea.

However, it’s hard to validate an idea when people are “interested,” but it’s easy to collect data when customers put their money where they say it is. This is where a smoke test comes in handy.

Take the smoke test

A smoke test is when you start selling your course online before it’s finished. To do this, set up a landing page and generate traffic to see if someone actually clicks the big “Buy Now” button.

Research your potential students online to see if they will take action when they visit your course. Grow your email list, comment on forums, and post your landing page on social media.

This whole process should take you a few days at most, a few hours to set up a landing page, and maybe two or three days to deliver it. Once you’re done, all you need to do is verify the data.

What you are looking for is the number of people who have clicked and tried to purchase your course online. Set a target number for your click-through rate. If your smoke test meets or exceeds the target rate, congratulations, you have successfully validated your idea. if not, it’s time to go back to the idea drawing board.

3. Describe your background

Creating your plan is the hardest part of creating an online course. This is where you decide how much information you will share (and not share) with your audience.

The internet is a big world full of questions and answers. Unless you’re teaching something exceptionally innovative, your content probably exists in some form somewhere on the internet. But people don’t necessarily pay for information, they pay to transform.

The value of your course comes from your ability to guide them from point A to point B, from where they are to where they want to be.

The easiest way to build a good lesson plan is to start repurposing your pre-existing content. Trying to create entirely new content from scratch can be a huge waste of time, and the effort involved may not be worth it.

Check out your existing blog posts, articles, social media posts, guides, white papers, and webinars. Take your top performing content and make it digestible in an online course format.

Your course structure should be designed to help your students progress naturally. They must learn the basics to move from novice to expert.

4. Create your course online

Once you’ve filled in the blanks in your outline, it’s time to start creating your course. Whether you decide to make your course video, audio, or written (or a combination of all) is up to you, just make sure it makes sense to your audience.

Design content and perfect your delivery. Add interactive elements like quizzes, tasks, and to-dos to keep your audience engaged.

Test your content with your friends and colleagues along the way to make sure you’re heading in the right direction. You don’t want this to turn into your high school biology class.

5. Find your first group of students

Speaking of tests, you’ll want to find your first group of students ASAP. This beta testing group will test your course and give you honest feedback so you can make changes before releasing it to the general public.

Your first set of students are your future case studies, your success stories, and your future brand ambassadors. Through them, you will discover what works and what does not in your course, and they will give you invaluable information on how to move forward.

Any well-designed course must be dedicated to helping its students through their own transformation process. Remember, they can find information anywhere else for free – they pay you to get it from point A to point B.

To test your course, you can simply give the course free to your students for the first time and allow them one-on-one interaction with the instructor. For example, you can post lessons and then organize a question and answer session to dig deeper and understand the pain points. If you’ve covered them in the course, great. If you haven’t already, you may need to review and update the course before starting it.

6. Start your online course

Time to launch! But before that, you need to do your due diligence to set the stage for success.

Your online course will be of no use to you (or your students) if they cannot find it. Any successful course needs a solid marketing plan to back it up.

Prepare your promotional content in advance for launch day and beyond. This is how it might look like:

  • Blog Post Announcement
  • Email blasts
  • Social posts
  • Digital ads
  • Podcast interviews
  • YouTube Promotions
  • Influencer Marketing
  • Affiliate programs

7. Build your community

Launching your course is just the first step in transforming your students. Now is the time to guide them through the journey.

This means organizing questions and answers, answering assignments, answering emails, and chatting with your students. It also means periodically reviewing course material to update and revise outdated lessons and add new applicable content.

One of the easiest ways to get stale is if your course is no longer relevant. A 3-year Instagram course is not going to teach the latest and greatest updates; It needs to be updated frequently to stay relevant.

Another problem that you will have to overcome is the completion of the course. In general, online courses have pretty lousy course completion rates, with post numbers as low as 4%. We have seen rates of up to 60% for some of our courses, but finding the magic formula to reduce the dropout rate is not easy.

Keeping students engaged

When creating an online course, most instructors forget that online learning is almost completely self-sufficient. It’s not like in school, where you have a teacher or a parent constantly telling you to do the job.

The key is to make sure your student stays motivated throughout the experience.

To do this, make sure your students are getting real results, big or small. They need to see the transformation for themselves, or they will jump off the train.

Remember the kid in math class who asked the teacher, “When am I going to use imaginary numbers?” If the teacher didn’t have a solid answer to back it up, this kid was probably done with math, maybe forever.

Keep your students engaged with worksheets, action items, and additional tools and resources. Don’t just throw information at them, give them things to do with that information. For example, this is what we include at the end of each lesson.

Price to perfection

While you might want your course to be as accessible as possible, it’s actually in your best interest (and the best interest of your students) to charge for education.

There is a direct correlation between the price you charge for your course and the level of participation of your students.

We offer 99.9% free content across our entire website and 0.1% paid content, and we’ve found that those who contribute money for a course are more likely to complete it, regardless of or the quality of the content.

Data collected by Teachable revealed that in paid courses, an average of 36% of students completed the course. In the free courses, only 9% on average would make it to the end.

A quirk of human psychology is that when you make your content free or cheap, people are less likely to trust it and have low expectations for results. If the price goes up, people inherently feel they are getting more value.

Once people buy your course, they immediately feel compelled to see a return on their investment. No one wants to feel like they’re spending hundreds of dollars on something they’ll never use.


The fact that you are teaching the subject matter you love and know best opens up countless and incredibly great opportunities for your personal and professional development, as you meet and connect with people who live across the world. world every day!

By now you should have a general idea of ​​how to create and sell a rewarding online course to develop target audience and generate passive income.

Building your community through an online school or online academy is a great way to spread your knowledge while monetizing your experience.

How can I write a new course?

There is no one way to write a new course. All you need is patience, imagination, and a credible eLearning platform to help you put it together. Most of all, if you love the field of your expertise, everything will come into place. In this article, you will learn everything you need to know about how to create a successful online course.

How long does it take to create an online course?

It depends on how much material you have that is ready-made. If all you have are PDFs and videos stored and want to upload content, create some quizzes, a certificate, and a landing page, then a week is more than enough to create an online course if you work two hours a day on it.

How much does it cost to create an online course?

Again, depending on whether you have created the media you will use, the course creation may cost from zero (except the learning platform charges) to thousands of dollars. For example, some instructors invest a lot of money in video production.

How to make an online course interactive?

The more you have in mind to interact with students while creating your content, the more the final result will be interactive. How do you want to engage your students? What kind of interactivity do you want to include? Do your research, and keep those things in mind in the planning stage.

How hard is it to create an online course?

Creating a course is not as hard as it seems. After you have finished uploading content, you should make sure that people are able to reach and buy your course (through email marketing, for example). And this is the hardest part for course creators. A good idea is to reuse your blog’s content, as you already have the people interested in following you.

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