Google Ad Sense is an advertising program that allows website owners to monetize their websites by displaying third-party ads to visitors. It’s pretty easy to start monetizing your website with Ad Sense. Once your Google Ad Sense account is approved, all you need to do is code your pages and you can start making money from your website traffic every time your visitors click on your ads.

In this blog, we’ll go through a step-by-step process to set up a Google Ad Sense account, get your account approved, and verify your address and tax information.

How AdSense works

AdSense is based on an auction system, called an “advertising auction.”

Advertisers determine how much they are willing to pay to run their ads by setting a maximum bid price. Google automatically connects advertisers with publishers who have relevant users for the ads.

If more advertisers bid to appear on your site, the bids will also increase to remain competitive. In this case, you will be able to earn more money as a publisher.

Ad Rank Formula

Google uses a tool called Ad Rankings to determine which ads will appear on your website. This is the basic formula used for ad ranking.

The quality score is extremely important, so it is weighted equally with the offer. The Quality Score is measured by expected click-through rates based on past performance, along with other relevant factors, such as keywords.

This means that an ad with a lower bid can win an auction if it has a high quality score, even if other advertisers had a higher bid.

Getting paid with AdSense (bid types)

Website owners get paid based on various bid types for the ads they display.

  • CPC (cost per click)
  • CPM (cost per thousand impressions)
  • Active View CPM (active view cost per thousand impressions)
  • CPE (cost per engagement)


With the CPC monetization strategy, you will get paid every time a website visitor clicks on an ad that is displayed on your website. Depending on the content of the ad, some advertisers are willing to pay higher rates for clicks than others.


In the advertising world, the “M” in CPM stands for thousand, which means thousand in Latin. Hence the cost per thousand or the cost per 1000 impressions. In this case, publishers are paid to serve the ad whether or not the user clicks on it.

CPM bids are generally lower than CPC bids because the fee structure is not dependent on user action. Google will display the type of ad (CPM or CPC) that is expected to generate the most revenue for the publisher, which is better for Google as it accounts for 32% of revenue.

CPM Active View

To load Active View ads into the CPM, impressions must be measured as “visible”. This means that at least 50% of an ad must be displayed on screen for at least one second.

These bids will be higher than traditional CPM bids because they increase the chances that a website visitor will see your ad.


Cost per participation is based on how active a user is with an ad. For example, suppose an advertiser decides to run a lightbox ad. These formats are expandable: they take up a large part of the screen if clicked. If a website visitor hovers over a lightbox ad for more than two seconds, the ad will expand. This is the type of participation that is required for CPE payments.

Requirements for Setting Up a Google Ad Sense Account

  • One, you must have a website.
  • Be over 18 years of age to request or ask permission from an adult.
  • Your website or blog must follow the Ad Sense rules.
  • Read the terms and conditions. You can find it at the bottom of the registration page.

How to add Google AdSense to your website in 7 easy steps

Now that you understand the basics of AdSense and how it works, it’s time to set it up on your website. Believe it or not, it’s actually not very complicated. You can get AdSense on your website in just seven steps.

Step 1: Set up your site

Before you start, you must have an existing website. You cannot apply for AdSense on a hypothetical or future site. So, for those of you who are in the process of creating a new website or have a “under construction” landing page, you should wait before applying.

Step 2: Make sure your site is in compliance

Google does not accept any website in this program. You must meet the eligibility requirements to be considered.

This means that it must have user-friendly navigation. Articles must be properly aligned. The text should be easy to read. All of the functions on your site should work fine.

AdSense will not work with any publisher selling counterfeit products on their website. AdSense publishers cannot receive traffic from certain sources, such as pay per click programs or unsolicited email.

Google has a responsibility to its advertisers. Businesses do not want their ads to be associated with certain types of websites. Therefore, it is the responsibility of Google to review the content on your website before accepting it. Here are some examples of content that cannot be included on pages with Google Ads:

  • Adult or adult content
  • Shocking content
  • Blasphemy
  • Malware or adware
  • Drugs or drug paraphernalia
  • Sales of alcohol, tobacco, prescription drugs, weapons or ammunition.
  • Illegal activity
  • Hateful content or discrimination based on religion, race, nationality, sexual orientation, gender, etc.

For the full list, see Google’s AdSense eligibility requirements. You must ensure that your site meets all guidelines before applying, otherwise your application will be rejected.

Step 3: Apply to AdSense

Now that your website is up and running, you are ready to apply for AdSense.

The first thing to do is navigate to the Google AdSense website.

Adsense Homepage

On the Home tab, find the Register Now button and click on it to start the application process.

Step 4: Configure your ads

Now you need to determine what types of ads you want to show on your website.

Configure Adsense Ad Units

On the left side of your dashboard, look for the Content option. Once you click on Content, a drop-down menu will appear with a few more options. From there, you’ll want to click on the Ad Units menu.

This is where you’ll select things like ad type, ad size, style, and anything associated with the ad space advertisers are bidding on.

When choosing a size, you must choose one of the options recommended by Google. While there are a wide variety of options, Google provides recommendations based on the most popular sizes for advertisers.

For ad style options, you can control how text ads are displayed on your site. The best way to do this is to match the style with your website’s color scheme.

Step 5: Copy and paste the AdSense code onto your site

Once you’re done setting up your ads, scroll to the bottom of the page.

Copy Adsense Code

Click the “Save and Get Code” button.

Google will automatically generate a code and add it to your website, which will look like this.

Adsense Code Example

You will then need to copy and paste this code into your website. If you are using WordPress, you can do this using widgets.

In the admin panel, go to Appearance and search for Widgets.

Paste the custom AdSense URL, then drag and drop the code into the area of the widget where you want it to appear on your website.

Adsense Widget

Alternatively, you can use plugins to help you manage your ads. I would recommend the AdSanity plugin for this.

Step 6: Update your privacy policy

When AdSense is activated, you must include a privacy policy on your website. This is in place to notify your website visitors that an ad network is displaying advertisements on your site.

Here is Google’s full resource for the content required in its privacy policy.

Step 7: Verify your address

Once you start generating income with Google AdSense, you will receive a Google map in the mail. Before you can withdraw your winnings, you need to make sure your address has been verified.

The card will include a PIN code associated with your AdSense account. Just follow the instructions on your card to verify the PIN code online.

Once the PIN and address are verified, you will be able to collect payments when your account reaches the specified payment threshold.


That’s it. You can add Google AdSense to your website in just seven steps.

I would recommend AdSense for any website that is not yet selling a product or service. There are tons of other ad networks, but Google is definitely the most reputable. AdSense is free for publishers, so there is nothing wrong with trying it out.

Be sure to use this guide as a reference when you’re ready to set up AdSense. Follow my seven step guide and your site will soon be making money from ads.

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