If you run ads on Facebook, you understand the importance of keeping track of the right data.

It allows you to understand the performance of your campaigns, to optimize and develop your business.

However, privacy regulations make it difficult to track your customers’ actions. For this reason, marketers and online store owners must always adapt.

And implementing the Facebook Conversion API is the next trick up the marketer’s sleeve.

This article will explain how to set up the Facebook Conversions API in your ecom store and keep the data as accurate as possible.

What is the Facebook Conversion API and why do you need it?

You’re probably familiar with Pixel and other tools that help you track offline and web events (the behavior and actions of your customers) from Facebook’s servers to yours.

Facebook CAPI plays an important role in this data tracking. Thanks to CAPI, you can:

  • Track and measure a wide range of your customer data
  • Track events accurately (no data is lost due to ad blocking tools, server or page crashes, etc.)
  • Control when to share and what to share
  • With the implementation of new privacy regulations in browsers around the world, tracking the performance of your ads is increasingly difficult.

For this reason, you must connect your store’s server directly to Facebook. This will keep your data intact and avoid any inconvenience, misinformation, or missing information during tracking.

Let’s see how to configure this manually.

How to Set Up Facebook Conversions API on Shopify

To set up Facebook CAPI on Shopify, you first got to have administrator access to your business’s:

  1. Facebook Business Manager
  2. Your Business’/Brand Facebook Page
  3. Facebook Instagram account

Then, do the following:

  1. Go to your Shopify admin page.
  2. Click “Facebook” under “Sales Channels” on the left sidebar.

3. Select “Continue Setup.”

4. Log in to your Facebook account from Shopify (if you already haven’t). This will link your Business Manager, Facebook page, and Instagram account.

5. Go back to the “Facebook” tab to the left.
6. Click the “Settings” tab on the top left.

7. Click “Data sharing settings.”

8. Make sure that “Customer tracking” is enabled.

Then, make sure that the “Maximum” tracking is selected below.

And There you go ! You are ready to track your Shopify data directly to Facebook.

What if I use a platform that is not on Facebook’s partner list?

Currently, only Shopify provides a quick and easy method to implement CAPI from unlisted platforms.

Store builders like Big Commerce still can’t find simple solutions. Most of the time, you can contact your web developer and add the CAPI code directly to the website.

However, these recent events may lead some platforms to simplify the process.

Alternatively, you can use an integration tool like Zapier to implement CAPI on your custom website (find instructions here).

Conclusion

CAPI by Facebook is the new way to implement tracking for your Facebook ads. Also, there are big privacy changes coming with Apple’s iOS14 that will negatively affect tracking, reporting, and data. You can read more about it here.

That is why Facebook is making such a game in trading with Stores and IG Checkout. If they own the transaction and keep it in the app, they can keep enough data to move the ads forward. (Amazon’s ad ecosystem is not affected by iOS 14 because everything happens in the app.)

How do I integrate Facebook with Shopify?

To get started, log in to your Shopify account. Install the Facebook channel to connect Facebook to Shopify. The Facebook channel will be activated after you’ve set up Instagram Shopping, Facebook Shop, or Facebook Marketing on Shopify.

How does FB conversion API work?

Conversions API is a Facebook Business Tool that lets you share key web and offline events, or customer actions, directly from your server to Facebook’s. Conversions API works with your Facebook pixel to help improve the performance and measurement of your Facebook ad campaigns.

Is Shopify safe and legit?


Shopify is safe and legit
. They are a publicly traded company with huge investments in software & security engineering. There are a ton of factors that go into website speed, but, since Shopify can handle speed & security at a “global” platform level – they can do it especially well.

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