If you want to be successful with your cold email marketing campaign, you need good cold email marketing software.

Through cold email, you can access new leads and develop relationships with your audience. However, many platforms will not deliver your emails directly to the recipient. Or they are difficult to use.

Here, we list the best cold email software that every marketer should use, along with their pros and cons and the reasons why you should use it.

Features to look for in cold email software

Easy customization and programming

Cold emails won’t work if you don’t show your prospects that you understand their goals and motivations. You will need to personalize each email. Most tools, including QuickMail, will allow you to use merge tags to add personalization snippets to emails.

You will be able to insert unique data for each potential client such as:

  • {{prospect.first_name}}
  • {{Company Name}}
  • {{a single introductory sentence}}

This way you can easily create a basic cold mail template, but insert a unique and dynamic personalization so that each email you send is personalized for the recipient.

You’ll still need to add the customization, but once it’s in place, just hit submit. Your campaigns will start shipping according to your predefined schedule.

Monitoring and reporting

Look for analytics features that track metrics like open rates, click-through rates, and (most importantly) response rates. These allow you to understand the performance of your campaigns. You can use this data to make decisions about things like your calls to action, the number of follow-ups you send, and more.

Collaboration features

If multiple team members are working on your sales campaigns, you will need collaboration features.

Look for features like a shared dashboard for your entire team’s campaigns, inbox rotation to change who sends emails, and analytics that allow you to see granular details about individual and global performance.

Best Cold Email Software

Here are the best cold email tools available to you:

1. UpLead

UpLead is a lead generation platform. Their goal is simple: get you in touch with the right contacts.
Unlike the other options you’ll see listed here, UpLead offers a 95% data accuracy guarantee. When you download your emails, they are verified in real time. That way, you know that you won’t get any bounces from them when you include them in your email campaigns.

Finding the right potential customers is very easy. Just explore UpLead’s 46 million business contacts around the world. Use more than 50 criteria (such as job title, industry, and location) to narrow down your ideal prospects.

Once you have your list, upload it and add it to your email outreach efforts.

With UpLead, you get both the right emails and the right information for them. With dynamic profiles, you can get an overview of the people you communicate with as you search for them. So once you get a response, you know exactly who they are, what they need, and how to write their emails and follow-ups.

Start your free trial of UpLead today.

2. Clearbit

Clearbit has a database of more than 200 million contacts from 20 million companies. To use it, you must fill in the details of your user personality and it will return the profiles that match you.

Clearbit has some nice integrations too. Integrates with Salesforce, Marketo, and Segment.

Clearbit obtains its data from more than 250 public and private sources. They verify your data. And according to them, you can expect an email deliverability rate of over 94%.


  • Large Database: Although your data is not guaranteed, it is extensive.
  • Good Support Team – Many reviewers seem to be very happy with the support they received.
  • Easy to use – just enter your details and get the leads you need.


  • Inaccurate data: some users complain that they have to validate the data before they can use it.
  • Lack of deep knowledge: the platform gives you very little information about your potential customers.
  • Expensive: This platform can be expensive for small businesses, but insufficient for larger ones.

3. Mailshake

Mailshake is a sales engagement platform designed to enhance your cold email outreach efforts.

I have it at number 1 for three reasons:

  • It has all the features you need to effectively reach the cold.
  • It is really very easy to use.
  • Amazing Resources for Customer Success

With Mailshake, you can send personalized bulk emails with powerful direct mail features, schedule follow-up emails that are paused or triggered depending on whether a recipient opens an email, clicks a link, or replies and responds to leads directly from your Mailshake. board with Lead Catcher.

You can also set the delay between the reminders (5 days between the first and second emails, seven days between the second and third, etc.) and the days and times you want them to be sent (for example, between 8 AM and 6 PM Monday through Friday). .

Mailshake allows you to AB test different subject lines, body texts, or even entire sequences to optimize the performance of your campaigns based on metrics such as open rate, click-through rate, response rate, and conversion rate.

With Mailshake’s extensive integrations, you can also use responses to categorize leads in your CRM, automatically add emails from email search tools, and connect to thousands of other applications through Zapier.

If you use LinkedIn or a cold calling practice, you can also incorporate these touchpoints into your campaign.

Also, if you’re not sure where to start your outreach, or you’re underperforming, your customer success team has office hours multiple times a week. That way you can get feedback on your strategy or even get a specific email copy.

Overall, Mailshake is a robust and easy-to-use cold email platform that deserves to be in the toolbox of every business department.

Main features:

  • Automated Disclosure Email Streams
  • Split test
  • Phone dialer
  • Social media posting
  • Main receiver
  • Integrates with CRM, email search tools, LinkedIn, and many other popular tools and platforms
  • Automatic unsubscribe detection
  • Much more


Mailshake offers two simple pricing plans:

  • Email Scope: $ 44 / user / month billed annually. It includes the main functions of Mailshake, such as A / B testing and automation.
  • Sales commitment: $ 75 / user / month billed annually. It includes everything related to Email Outreach, plus additional features such as Mailshake Dialer, Social Selling, and Custom Task Creation.

4. Zerobounce

With Zerobounce, you can increase your delivery rate by making sure to send emails to valid addresses.

Use it to check your database for invalid email addresses and spam traps. Thus, you can increase your delivery rate and reduce your expenses by not keeping your emails anywhere.


  • Simple Tool: Zerobounce does exactly what it claims to be and is really good at it.
  • Good integrations: a CRM integration for each tool.
  • It works for both small and large emails – you can validate emails individually or in bulk.


  • It can be expensive – the more emails you have to validate, the more you have to pay.

5. NeverBounce

With over 130,000 users, NeverBounce is a platform that checks emails in real time and cleans up your lists.

NeverBounce validates emails against a database of 6 billion emails. Then remove invalid or obsolete ones to improve your deliverability.


  • Quick and Easy – Most people find the platform very quick and easy to use.
  • Powerful integrations – Integrates well with multiple CRM and messaging platforms, further streamlining the process.


  • Lack of information: NeverBounce doesn’t tell you the reasons why an email is flagged, which doesn’t give you much control over your database.
  • Efficiency complaints: Some users have complained of a high bounce rate after validation.

6. HubSpot

Hubspot is one of the best-known names in email marketing and sales, and for good reason: They offer several very robust software suites, or “hubs,” that meet a variety of operational needs.

When it comes to sales, Hubspot Sales Hub is without a doubt one of the most popular and sophisticated software tools available for sales insight. This sales CRM offers a wide range of useful functions, such as email templates, call recording, email tracking, as well as document tracking and management.

Hubspot Sales Hub also makes it easy for you with email automation and an appointment and meeting planner. You can also use it to add live chat to your website.

However, Hubspot’s greatest strength is not in any software. On the contrary, it has become one of the reference tools in the industry precisely because its range of offers allows companies to create a kind of Hubspot ecosystem that facilitates communication between different departments, including sales, marketing and customer service. .

Overall, this is a particularly attractive option for sales teams who want to get the most out of interdepartmental communication.


  • Email templates
  • Automate emails
  • Conversation intelligence
  • Call recording
  • Document management and tracking
  • Live chat
  • Appointment and meeting planner
  • Much more


  • Free: $ 0 / user / month. Limited features and integrations that can get things done.
  • Inbound: $ 45 / month billed annually. It starts with two paying users. Includes everything in Free plus basic automation, meeting scheduling, live chat, and more.
  • Professional: $ 450 / month billed annually (prepaid). It starts with five paying users. It includes everything in Starter, plus sales analytics, forecasts, custom reports, sequences, smart shipping times, and more.
  • Business: $ 14,400 / year. Start with ten paying users. It includes everything in professional and hierarchical teams, ABM tools, sequences, user roles, playbooks, call transcription and more.

7. Outreach

Outreach is a sales platform explicitly designed to facilitate better sales in today’s remote business landscape. It focuses on four main areas of sales: reps, sales funnel, operations, and integrating machine learning into your process.

In general, Outreach is designed for larger sales teams and is not the best option for individual professionals. Some features are a bit over the top for freelancers, sole proprietorships, and small teams.

Other features, like Outreach’s deep analysis, build on the sheer volume that comes with a larger platform. While people can still use these features, they won’t get as much out of them.

That said, Outreach is definitely a solid option for companies that fit their target market, which is primarily businesses.


  • Account Accelerations
  • Property warranties
  • CRM role synchronization
  • Customizable user profiles
  • Role hierarchies


Information on awareness pricing is not available online. Contact your sales department for a personalized quote.


Choosing the right cold email software is essential for your email delivery. You have to find the tool that gives you all the functions you need. It should be easy to learn and fit within your budget, allowing you to manage all your email campaigns, follow-ups, and the rest of your email reach.

However, you must remember that no cold email tool will be able to beat a well-written and compelling cold email.

If you’ve already perfected your cold email sending techniques, try some of the above options through their free trials before committing to a platform. Then listen to feedback from your team. Once you choose the right technique, you will be getting tons of leads in no time.

What is cold email software?

Cold email software exists to help facilitate the cold outreach or sales prospecting process. Typically, this entails a standard set of features, including automated email sequences, follow-ups, email tracking, templates, and more.

What Is Cold Emailing?

Cold emailing involves any email sent to a sales lead without any prior communication. This outbound sales strategy allows you to get in direct contact with potential customers. 
Sending cold emails isn’t necessarily considered spam. As long as you target leads who are truly interested in what you’re selling, cold email is a legal and powerful way to get in touch with potential buyers.
Cold emails are usually more effective when you send them to the right people at the right time. Also, cold email tools come in handy when the cold emailing process gets repetitive.

What Are Relevant Features of Cold Email Software?

There are many different cold email software options with many different features. However, the main features you should look for in a cold email tool are personalization features, deliverability guarantees, and email customization.

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