If you want to rank higher and get more organic traffic to your website, free SERP verification tools are the best to help you rank in search engines. Let’s take a look at what a SERP is and why a SERP verification tool is vital to your business.

What is SERP tracking tool?

SERP verification tools are essential to get an idea of which websites are ranking in search engine results and Google rankings for the keyword you are targeting. This crucial data you acquired is not only learning the positions you targeted, but also for the strategy you will follow to rank higher.

Ranking higher silently equates to getting more leads on your website. With the help of the keyword rank checker, you will be closer as a strategy to converting leads into sales.

Why Should You Invest in SERP Tracking Software?

One of the main indicators to validate your efforts and justify an investment in SEO is the ability to accurately track the movements of your functions and SERP positions in different search engines, locations and devices.

SERP trackers will allow you to:

  • Monitor rankings across devices, locations, search engines, and intent repositories.
  • It will notify you when your rating drops so you can react quickly and fix any issues
  • Track your competitor’s performance, so you can identify their strengths and weaknesses.
  • Track where you’re gaining and losing visibility in a variety of SERP features: featured snippets, carousels, videos, and more.
  • Show the correlation between rankings, traffic, and conversions / revenue and much more.

5 Best SERP Tracking Tools in 2022

There are countless SERP tracking tools on the market. But we’ve done research to provide a list of the best SERP trackers that provide most, if not all, of the features listed above.

In this section, we will look at three dedicated SERP trackers, as well as three SERP trackers tools that are part of the major all-in-one SEO platforms, in case you don’t want to pay for a separate SERP tracker.

1. AccuRanker

AccuRanker (Affiliate) is an independent SERP tracking tool used by SEO consultants and agencies to track rankings, monitor competence and link movements to traffic and conversions with the most accurate SERP data.

AccuRanker has all the typical SERP tracking features, but stands out from most other tools as it can:

  • Execute on-demand precise updates of classification data.
  • Assess the market price with the Share of Voice (SoV) metric.
  • Track rankings on major search engines including Google, Bing, YouTube, Baidu, and Yandex.
  • Track over 50 SERP features available for all your keywords with added SERP analytics.
  • View the historical performance of the classification (most only provide a snapshot of a point in time).
  • Integrate with third-party software to allow you to incorporate traffic, target and revenue data as well as no ranking form, and read and visualize it beautifully in native reports or tools like Google Data Studio.

For whom?

Agencies, SEO professionals, companies, and business brands that need the most up-to-date and accurate ranking data, competitor monitoring, SERP analytics, and API access across all major search engines, locations, and devices


AccuRanker maintains a diverse range of subscription plans (aff) based on the number of keywords you want to monitor, starting at $ 109 / month.

2. ProRankTracker

ProRankTracker (aff) is a cost-effective, independent SERP monitoring, analysis and reporting tool used by over 60,000 customers.

Best SERP Tracking Features

  • Get automatic daily leaderboard updates, as well as on-demand requests (depending on your plan).
  • Track rankings on most major search engines including Google, Yahoo, Bing, YouTube, and Amazon listings.
  • Analyze the top 100 SERP results for any of your keywords.
  • View historical data and assess the performance of your competitors.
  • Video tracking on YouTube and Google Videos.
  • Track ecommerce / product sites on Amazon.
  • Generate a variety of reports including current rank, progress, comparison, and referrals.

For whom ?

SEM agencies, global companies, e-commerce brands, and video marketers who want accurate SERP data anywhere, on any device, and in multiple different languages.


ProRankTracker offers a selection of pricing plans, starting at $ 25 per month.

3. Advanced Web Ranking (AWR)

Advanced Web Ranking (AWR) is a standalone SERP tracker used by thousands of SEOs and brands like Microsft to track SERP movements across all devices and locations, in addition to creating custom white label reports.

Best SERP Tracking Features

  • Get recent and accurate keyword rankings on major search engines (Google, Yandex, Baidu, DuckDuckGo, Amazon, YouTube, etc.) in over 170 countries daily, weekly or monthly.
  • Track SERPs regardless of niche, location, or device.
  • Measure market share and do in-depth analysis of competitor SERPs.
  • Monitor the aggregated list of websites you compete with for each keyword.
  • Segment data and create detailed white label reports.
  • Integrate SERP data with third-party tools, like Google Data Studio.

For whom it is ?

Teams, agencies, and businesses that want internal SERP tracking data, competitor rankings, and comprehensive reports use AWR.


AWR offers a variety of subscription plans, starting at $ 49 / month.

4. SEMrush (Position Tracker)

SEMrush (aff) is an all-in-one SEO toolkit for digital marketers. The platform has over 5 million users, including brands like eBay, Quora, and HP.

Its position tracking tool allows you to monitor SERP movements from an international level, to all local maps, on all types of devices.

Best SERP Tracking Features

The accuracy of SEMrush’s Position Tracker rivals any stand-alone SERP tracker, which is impressive considering it’s just one of many SEM tools on the platform.

SEMrush allows you to:

  • Monitor national, regional and local search engine rankings for any keyword.
  • Check the Visibility Index (based on the average position of the domain’s ranking pages) to measure the performance of your target keywords.
  • Make competitor comparisons in parallel.
  • Set a date range of 7, 30, 60, or 90 days to display historical range changes.
  • Monitor the movement of SERP features (videos, reviews, snippets, knowledge panel, etc.) and quickly spot new opportunities.

For whom it is ?

Digital marketers, SEO agencies, ecommerce brands, and large companies looking for a commendable all-in-one SEO platform that also provides an accurate and scalable SERP tracking solution.


SEMrush’s SEO platform offers a variety of subscription plans (aff), starting at $ 99 / month.

5. SERPWatcher

SERPWatcher (Affiliate) is the SERP tracking utility for Mangool’s all-in-one SEO platform. It’s an easy-to-use tracker that can be accessed at events for the world’s biggest brands, including airbnb and adidas.

Best SERP Tracking Features

The SERPWatcher performance index shows your website’s organic traffic potential across all analyzed keywords, along with rank and volume metrics.

Use SERPWatcher to:

  • Get daily ranking updates and see them on SERP Insights.
  • Track historical data for any period, for example weekly, monthly, and quarterly.
  • Receive notifications of all important assessment changes via email alerts.
  • Track rankings in more than 52,000 locations (states, cities, counties, DMA), on any device.
  • Share interactive reports with your clients and colleagues, schedule reports, and define event-based changes via email.

For Whom?

Agencies, SEO professionals, startups, and small business owners who want optimized SERP tracking and other easy-to-use SEO tools in one package use Mangools SERPWatcher.


Mangools offers a variety of subscription plans starting at $ 49 per month.


It’s so obvious that the right keywords will improve your organic CTR and search engine rankings, and your website will be more visible in the SERP. These rank-checking tools help you close the keyword gap with your competition and rank higher on the browser you have selected for your business.

By effectively using these tools, there will be no obstacle to converting your website traffic into potential sales.
Hope you find this article helpful. Please feel free to share your comments below.


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