Blogging for a career is more than just opening your laptop, writing a few articles, and taking a few pictures here and there. If you want to turn your blog into a business, there are some crucial steps you need to take to ensure you pave the way for success.

Let me tell you this: Turning your blog into a business is a bit more complex than people think, but it can also be a lot of fun and rewarding. The feeling you get when you earn your first dollar with your blog is unforgettable. It’s your baby and YOU created it!

I have observed some of the things that make a blogger successful, and I have observed some of the things that make a blogger fail. I’ve made a LOT of mistakes in my blogging career, and a lot of them have wasted my time on my success … but hey! That’s life! Live it, learn it! I’m here to share these common blogging mistakes so you can avoid them and save time by learning from my mistakes.

What is a blog?

Simply put, a blog is a tool that can help you develop an online presence, attract potential customers, and engage with an audience. It is often a series of editorial content focused on a central theme that demonstrates the expertise of the industry; For example, a restaurant business might write blog posts such as “The 11 Best Snacks To Serve At Home”. recipes prepared in advance ”.

Blogging can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, and ultimately grow your business. In fact, organizations are 13 times more likely to get a positive ROI from blogging.

Common blogging mistakes

  1. Pick the wrong topics
  2. Don’t post frequently / consistently
  3. Don’t have a content manager
  4. Non-user-centric content
  5. The articles are not complete enough
  6. Badly formatted content
  7. Do not link to other content
  8. No next action
  9. Do not update the content
  10. Do not reuse the content
  11. Horrible titles

Choosing the wrong topicsNot publishing frequently/consistentlyNot having a content managerContent not user-focusedArticles not comprehensive enoughPoorly formatted contentNot linking to other contentNo next actionNot updating contentNot repurposing contentTerrible titles

1. Pick the wrong topics

They’re not using their blog to answer questions their prospects have as they navigate their way through a purchase decision.

Instead, these companies use their blog to talk about themselves. 

They write content that is more fitting as company news than as educational content. And for the most part, your audience doesn’t really care who got promoted to VP of Sales, or what local sports team you sponsored, or who won your annual three-legged race. 

They’re trying to solve problems of their own, not watch you high-five yourself.

So what’s the fix?

Talk with your sales team. What questions are prospects asking during sales meetings? What are their primary concerns they want addressed before they buy?

Nearly every question a customer asks is a potential blog topic.

In fact, over the years of looking at the top-performing blog articles from hundreds of companies, I’ve identified several blog article types that customers actually read spanning across all business types. 

2. Don’t post frequently / consistently

If you’re going to blog, you have to do it right.

And to get it right, it needs to be done frequently and regularly.

If you only post once a month or sporadically with a lot of content followed by prolonged droughts and an occasional splash, you won’t get great results.

Why post frequently?

For starters, every blog post you publish casts a broader net in research.

Your potential customers are looking for purchases online and they have a lot of questions. The more questions you answer, the more it will take you to your site.

More content also means more opportunities to keep them interested in your site while they continue to learn from you.

Posting content regularly also shows search engines that your website has a healthy pulse.

Search engines will send their bots to crawl your site more often for new content if they know you are producing it at a steady rate.

As a result, new content will be indexed faster and may rank higher faster than if you were only posting every two weeks or intermittently.

3. Don’t have a content manager

For best results, you need someone in your organization to be the true owner of the content.

And that’s why you need a content manager.

Typically, a content manager has many functions, including creating the editorial calendar; research, write, edit and publish blog posts; posting on social networking sites; development of premium content; and analytical review.

Too often companies try to get away with an “everyone contributes” approach, and while I applaud any business that can gain acceptance for their content marketing, they will always need a centralized person whose sole focus is responsibility is to keep everything together. .

Without this role, your efforts will undoubtedly collapse.

4. Non-user-centric content

The first three errors are those that affect the implementation or the content strategy.

However, most of the blog errors I see happen on the page.

The most glaring of them is that the content does not have the reader in mind.

Instead of using the content to answer questions and help shoppers make a buying decision, the item becomes a promotional item.

And, as consumers, most people’s defenses are high. If they go to an article for answers and instead get an article from the company, they’ll zoom out and find the article that’s right for them.

So what is the solution?

We’re not saying you can’t promote yourself on your posts at all, but you should moderate it a bit.

We ask our clients to follow the 80/20 rule: 80% of a blog post should be educational and only 20% should be promotional.

Really look at the problem from the buyer’s point of view.

Why are they asking the question? What is your intention in seeking answers? How can you answer the question without constantly referencing yourself?

In some cases, such as a review article, we suggest you introduce yourself in the introduction of the article to establish why you should trust the answer, make the body primarily educational, and then remind readers of the other that you sell. the products and services you mentioned.

5. The articles are not complete enough.

Many customers have told me, “We answered questions on our blog, but we did not receive any traffic to these articles.”

But when I review your blog posts I often find them very short and lacking in content, but here it’s not just a question of length.

Instead of focusing on the length, you should focus on the full answer to the question asked.

People shouldn’t finish your article and be unhappy with the response because if they do, they will leave your site and continue their search.

A longer answer is meant to be a more complete answer.

So how long do I have to shoot?

There’s no perfect answer, but I can at least give you the bare minimum: We tell all of our clients that their blog posts should be at least 750 words long.

When I receive content that is shorter than that, I return it quickly and request more copy.

When I receive articles between 750 and 1200 words, without even reading the copy, I can assume that the article has a good chance of ranking.

However, when I get content of 1,500 words or more, I’m sure the article has a good chance of being first page quality.

And if it’s over 2,000 words, it’s rarely a question of whether you’ll get to the first page, but how fast you can get there.

My recommendation is that you write until you are sure you have answered the question completely.

6. Poorly formatted content

Let’s say you really try to answer a question completely and completely and end up with a really long blog post.

Your blog post may very well be the world’s best answer to this question, but if it’s poorly formatted, no one will read it.

So how can you proofread your content to attract readers?

  • Clear sections with headings
  • Blank space
  • Fleas
  • Bold text

You need to show clear sections in the content, and this is best handled by using headings that act as signs that tell readers what the next group of paragraphs is about.

Use a lot of spaces and don’t have large blocks of text.

When readers see giant blocks of text, the copy appears dense and harder to read.

Simply adding more paragraphs and adjusting the height of your line in your CSS style can make the copy appear easier to read, keeping your audience engaged.

Use bullets and bold to draw attention to key points.

Many people browse the content instead of reading it or before deciding to read it in its entirety. If you want essential information to appear on the page and grab their attention, bullets and bold text can help you do just that.

7. Don’t link to other content.

Let’s say someone finds your content through a search. They have read the entire article, they feel like you answered their question in its entirety, but now they have other questions on the topic that they want to explore further.

Do you have these answers somewhere on your site?

Do you know of any source that has these answers?

Leaving aside the benefits of SEO links, links are of special interest to you and the user.

They want to keep looking, and if you have more relevant content on your site, links are the perfect way to move them from page to page.

By putting the benefits of SEO into play, internal content linking helps search engines better understand your website architecture and the important pages it has.

Linking with outside resources helps you establish yourself as an expert in your field who puts the reader’s needs before your own.

8. No next action

When writing an article, always keep in mind the next logical action for your audience to take.

Are there other articles they should read?

Do you have any premium content that is useful to them?

Is there a webinar or test that they can sign up for?

Too often blog posts end without the next action taking place. Unless they can make a purchase directly from this page, that shouldn’t be the end of the journey.

Keep them engaged. Keep learning them from you.

You can list a few articles they should read next and / or include a call to action for a relevant offer that can take them further down the funnel.

9. Do not update the content

How often do you revisit previous content to edit, update, or revise it?

If you’re like most bloggers, I guess once you click on the post you quickly go to the next post and forget about the previous one.

It’s one thing to get your content to the first page, after that the challenge is to keep it there.

That’s why it’s important to review old content (especially high performing content) and update it with new information to maintain its ranking.

If an article is consistently generating new traffic and converting leads for you, you don’t want those results to be lost.

How do you decide when to update the content?

You can set a reminder to update articles one year after their publication date so you don’t forget.

The start of a new year is another great time to sit down and review old content (especially articles with a year printed in the title).

And whenever new information emerges or old information is disproved, now is the perfect time for an update.

10. Do not reuse content

Let’s say you have a great article that generates a lot of traffic and helps convert leads. What else could you do with this content?

How could these same ideas be translated on paper in new media to reach a wider audience?

People are very likely to search for similar answers on YouTube (the second largest search engine).

Why not record a video on this topic?

If you’re a little shy in front of the camera, but could easily talk about it with anyone who wants to listen,

Why not make it a podcast episode?

You can also try to summarize the information and put it in a neat and tidy infographic.

And, if you have multiple blog posts on one topic, you can bundle them together and create an amazing downloadable ebook.

When you limit your content to text, you limit your ability to reach a larger audience.

11. Horrible headlines

Headlines serve two important functions for readers and search engines:

  • They tell people (or at least they should) what the article is about
  • They are engaging enough that people will click on them to read the content.

Unfortunately, I find that many companies go to great lengths to write their blog posts, but then add a boring title almost after the fact.

Once you’ve written a blog post, sit back and take the time to craft a winning headline.

Tips for creating headlines:

  • Use your target keywords
  • The title should give context to the topic of the article.
  • Be attractive without being a click trap (don’t cheat)
  • Use interesting adjectives and superlatives.
  • Use questions to guide the exact query


If you can avoid making these common blogging mistakes, I guarantee you will reinvigorate your content marketing efforts and eventually start seeing positive results.

We hope you will use this list of mistakes as fuel to improve your blogging game. After all, the benefits of maintaining a healthy business blog will be worth the time and effort.

Are blogs dangerous?

As a blogger, your own personal security is at risk. For one, if your name and contact info are made public through your blog (which is easier than you might think – see below), unscrupulous marketers can now inundate you with spam, junk mail, and telemarketing calls.

Is blogging easy?

Just remember, starting a blog is actually easy. Thousands of new blogs are started every day. Anyone can create a blog in 5 minutes, but very few people will create blogs that matter.

Is it expensive to start a blog?

It doesn’t cost very much to start
 a blog. The main expense will be your hosting plan. You could use a free hosting plan, such as Weebly or Wix, but then you won’t get a custom domain name.

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