Landing page builders allow non-technical users to implement web pages designed to direct visitors to a specific conversion goal. Landing pages are generally designed to convert visitors to a specific action, such as signing up for a newsletter or free trial, or signing up for a subscription service. Landing page builders make it easy for non-developers to test prototype pages to discover the impact and reaction of buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, edit, and publish a web experience without the help of IT or IT developers. . . Landing page builders integrate directly with existing web development infrastructure and web content management systems to create a seamless web experience, as well as with existing digital analytics solutions to track visitor behavior on pages. of destiny.

In this article, you will find landing page builders who can:

  • Create custom landing pages without the need for technical knowledge
  • Direct integration with an existing website
  • Provide pre-designed templates and forms.
  • Allow front-end customization of templates and landing page builders for seamless website / web page integration
  • Integration with existing analytics, conversion rate optimization, email or marketing platforms.

What is landing page builder software?

You can have a beautiful website with perfect functionality.

But that doesn’t necessarily mean that your site is optimized for customer conversion.

If you are running performance marketing campaigns (i.e. Facebook Ads or Google Ads) you need a simple page with just a few elements, a page optimized for user to act, click, sign up, download a PDF or whatever is. entirely.

This is where landing page software comes in.

Even the simplest website builders like WordPress aren’t completely flexible.

Landing page software, on the other hand, is drag-and-drop, which means you can move things around at will, helping marketers create an experience that drives visitors and converts them into customers. potentials.

Plus, the best landing page builders have a large number of templates to choose from, so you never have to start from scratch with your page.

Who should use landing page software?

Not everyone needs landing page software. When trying to start a business, the last thing you should do is spend money frivolously.

But there are some really important use cases:

  • Entrepreneurs and marketers running performance marketing campaigns like Facebook Ads and Google Ads need landing page software. This is the only way to run experiments quickly and reduce your cost of ownership to a profitable number. Ecommerce businesses typically spend a ton on paid ads, which is why they are one of the top landing page software clients.
  • Entrepreneurs selling high-priced items for more than $ 1,000. If you are selling something expensive (consulting services, for example) that requires a lot of test points, testimonials, and feature explanations, you should use landing page software. Because? The home page of your current website cannot contain pages; not a good user experience. But, traditionally, the sell page for high-priced items has to be really solid. The easiest way to do this is to use landing page software. Also, you can perform A / B testing to maximize performance on that page, using landing pages.
  • Marketers, product managers and entrepreneurs who want to A / B testing like crazy. A / B testing tools for companies like Optimizely are very expensive. If you need to test calls to action, value propositions, or even new features, landing page software is by far the easiest (and cheapest) way to do it.

Best Landing Page Builders

1. Unbounce

Unbounce allows you to create, publish and A / B test your landing pages without I.T. Unbounce Builder allows everyone on your team to quickly create custom landing pages, pop-ups, and sticky bars that match your brand.

Features / Benefits:

The drag and drop generator is easy to use, modify and customize the landing page to your preferences. You can launch specific tools like pop-ups and sticky bars with customizable triggers on your landing page to get the highest conversion possible. The platform also allows you to design your own landing page from scratch or choose from its gallery of more than 125 responsive mobile forms and templates. In addition to the landing page builder, Unbounce provides more tools to optimize your landing page conversion and manage multiple campaigns. The platform can be integrated with the most popular marketing, CRM and analytics tools. You can find the full list of Unbounce generator integrations available here.


Unbounce’s monthly plans start at $ 99 / month for essentials, $ 199 / month for premiums, from $ 499 / month for business. And for annual billing, you can get a 20% discount on all plans.

Free Trial:

The Unbounce creator offers a 30-day free trial so you can experience its benefits before subscribing.

2. Leadpages

By the way: Leadpages makes it easy for you to create impressive sign-up campaigns that capture leads, convert customers, and integrate all of your favorite digital marketing tools, from Facebook ads to eCommerce. Easily adjust your campaigns for maximum impact by testing multiple versions side by side to keep what works and get rid of what doesn’t.

Ease of use: 4/5

  • Easy to move content – really drag and drop
  • It has plugins, form creation and layout.
  • You can edit the pages to make them responsive to mobile devices.

Features: 3/5

  • More than 160 ready-to-use templates
  • Unlimited pages with mobile responsiveness
  • Works with over 40 tools
  • Capture leads with forms in a simple format
  • A / B testing
  • Can be integrated with WordPress
  • You can’t easily post pages to your own URL
  • There is very little customer support for the lowest price.
  • Price: 5/5
  • $ 27 / month for the Standard plan, $ 59 / month for the Professional plan, and $ 239 / month for the Advanced plan.

I think: Leadpages is an above-average landing page software tool. I think it is a solid form builder and it is definitely the cheapest option. Also, it is easy to use.

The problem is the design and the edition. You just can’t make the pages look the way you want. The editor is a bit clunky and the templates are not perfect like Instapage or Unbounce. Your work product will look like a “landing page”, not a nice, professional landing page.

However, there is no doubt that Leadpages will bring you a higher return on investment on your campaigns. If you have a small business, Leadpages may be the option for you.

3. Instapage

Instapage facilitates personalized digital advertising for teams and agencies by providing a powerful end-to-end solution to quickly create, integrate and optimize landing pages.

Features and Benefits:

Instapage lets you create custom mobile optimized landing pages from any of 200+ templates without the need for a developer. The platform enables real-time collaborations for your team with instant feedback and secure sharing capabilities. Plus, a comprehensive test suite, from heat maps to multivariate tests, lets you unlock information and learn what works best for your page. You can find all its features for advertising, page building, optimization, and integrations here.


The platform offers monthly and yearly plans: $ 79 / month billed monthly or $ 69 / month billed annually for the Core plan, $ 129 / month billed monthly or $ 99 / month billed annually for Optimizer, $ 229 / month billed monthly or $ 179 / month billed annually by team and agency. You will need to request a demo of the customized business plan based on your request for a one-time estimate.

Free trial:

Instapage’s free trial is limited to 14 days of access, with all the features of the non-Enterprise plans.

4. Hubspot

By the way: HubSpot has a variety of tools for marketers and digital marketers, but we are huge fans of their landing page tool. They describe their marketing department as: everything you need to run effective marketing campaigns that pique people’s interest in your business and make them happy to be your customers. HubSpot is an enterprise marketing solution that offers a great solution for creating landing pages.

If you have a SaaS business or marketing agency, HubSpot is an amazing platform for managing your landing pages, CRM, email marketing, and more.

Easy to use:

  • Get started in minutes with embedded videos and written content
  • Highly rated customer service (4.5 / 5)
  • Easily move content and run an online business
  • It has plugins, form creation and layout.
  • The models are very simple
  • Easy to add videos, tracking code, etc.


  • Capture leads with forms in a simple format
  • A / B testing
  • Blog and content creation tools
  • SEO and content strategy
  • Facebook Lead Ads
  • They literally do everything it takes to be successful in marketing, from CRM to email marketing.


  • $ 50 / mo for cheapest tier with landing page build feature.

I think: HubSpot’s offering continues to get more and more sophisticated as its product grows and expands to different territories. The landing page tool along with the smart content and calls to action are a huge plus and the cost is low enough that this offer is worth trying.

5.  Landing Lion

Landing Lion is a landing page builder that offers automatic SSL, drag and drop, MailChimp integration, and other features.

Features and Benefits:

Landing Lion is highly appreciated by its users for its flexible and intuitive generator to improve the quality and efficiency of their marketing campaigns. More than just a simple landing page builder, the platform provides a library of designer-designed templates and easily customized mobile layouts, securely hosted domains, industry-leading SEO, A / B split testing, visitor tracking, and more. . Landing Lion regularly adds new integrations to work with its CRM system. See all current Landing Lion integrations here.


Landing Lion offers free and paid plans. Paid plans start at $ 29 / month (launch), $ 99 / month (growth), $ 249 / month (escalation). For your annual plans, you can get two months free on any plan.

Free Trial:

Instead of a limited-time free trial, the platform offers a free forever plan that allows you to create an unlimited number of pages (with the Landing Lion badge), add an unlimited number of users, and more. ” Access the entire model library. . And you can schedule a demo for any paid plan to experience its advanced features.


I consider all the tools on this list to be a completely drag-and-drop solution.

This is why I love landing page software. It allows marketers and entrepreneurs to bypass the code.

There are a few landing page builders that I love for both small and large businesses: Instapage, Unbounce, GetResponse, and HubSpot. For entrepreneurs who want an all-in-one solution, reminiscent of a website builder, check out ClickFunnels and

Do you need a website to have a landing page?

You don’t actually need a website to use landing page software. Tools like ClickFunnels for instance, can be wholesale alternatives to making a website. As long as you have a domain name, you can plug in a landing page (or multiple pages) to create a full website — capable of lead capture, taking payments and even light email marketing.

Do landing pages impact SEO?

Landing pages do not negatively affect your search engine optimization. However, it’s important to note that most landing pages are not structured appropriately for SEO. I like to think of them as “skins” rather than HTML pages that Google can index and understand. So if SEO is part of your strategy, you’ll need to use a blogging/website tool like WordPress and simply plug your landing pages into your website.

What are the best WordPress landing page software tools?

Since the vast majority of bloggers and even many technology companies run on WordPress, I’d be remiss not to mention the best options for WordPress landing page software.
Some of the tools on this list also have one click WordPress integrations. Instapage, Unbounce, HubSpot, and Leadpages all have highly rated WordPress connections. But there are also WordPress landing page plugins. The most trusted include WPForms, SeedProd and OptimizePress.


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